Brandwave

How popular isSony?

In September 2026, people searched for Sony by name about 90,200 times in the United Kingdom, a 16.2% decrease from the previous year. These searches made up 7.1% of all United Kingdom TV brand searches, placing Sony fifth out of 11 brands. When we asked both ChatGPT and Google AI Overviews about TV brands, Sony appeared in two of the five answers and was the fifth most recommended of the 11.

Search and AI answers in September 2026

Sony is the fifth most searched of 11 competitors and the fifth most recommended in AI answers.

  1. LGShare of searches 23.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. SamsungShare of searches 23.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. HisenseShare of searches 19.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. TCLShare of searches 8.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. SonyShare of searches 7.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

+6 more

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Top TV brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sony was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Sony is the fifth most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. TCL1st
  2. Samsung2nd
  3. LG3rd
  4. Hisense4th
  5. Sony5th
  6. Philips6th
  7. Panasonic7th
  8. Toshiba–
  9. JVC–
  10. Sharp–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Samsung5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TCL5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LG4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hisense3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sony2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Panasonic1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Philips1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Toshiba0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • JVC0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sharp0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about TV brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.

Which TV brands compete with Sony?

Sony against TV brands in the United Kingdom, by month

Share of searches by month for LG, Samsung, Hisense, TCL, Sony, Panasonic, Toshiba, JVC, Philips, Sharp. The figures are in the table below the chart.

View monthly share of searches table
MonthLGSamsungHisenseTCLSonyPanasonicToshibaJVCPhilipsSharpPolaroid
Oct 202517.3%25.8%21.1%7.7%7.7%7.7%4.2%2.3%2.3%2.8%0.99%
Nov 202519.1%28.5%19.1%7%7%7%3.8%2.1%1.7%3.1%1.7%
Dec 202516.2%29.5%19.8%8.8%7.2%5.9%4.8%2.1%1.8%2.6%1.2%
Jan 202618.1%27%18.1%9.9%8.1%6.6%4.4%2.4%2%2.4%1%
Feb 202618.1%27%18.1%9.9%8.1%6.6%4.4%2.4%1.9%2.4%1.1%
Mar 202618%26.9%18%9.8%8%6.6%4.4%2.4%2.4%2.4%1.1%
Apr 202618.8%28.1%18.8%8.4%6.9%5.6%4.6%3.1%2%2.5%1.1%
May 202617.5%26.2%21.4%7.8%7.8%6.4%4.3%2.8%2.3%2.3%1%
Jun 202617.9%26.7%21.8%8%6.5%6.5%4.4%2.4%1.9%2.9%1.1%
Jul 202616.7%24.9%24.9%7.4%7.4%6.1%4.1%2.7%2.2%2.7%0.98%
Aug 202617.6%26.3%21.5%7.9%7.9%6.4%4.3%2.9%1.9%2.3%1%
Sep 202623.7%23.7%19.4%8.7%7.1%5.8%3.9%2.6%2.1%2.1%0.94%

  1. 1.LG

    23.7%

    Moved from 3rd to 1st. 40.5K estimated branded searches, +49.4% vs prior month. Share +6.1 points.

  2. 2.Samsung

    23.7%

    Moved from 1st to 2nd. 40.5K estimated branded searches, 0% vs prior month. Share -2.6 points.

  3. 3.Hisense

    19.4%

    Moved from 2nd to 3rd. 33.1K estimated branded searches, 0% vs prior month. Share -2.1 points.

  4. 4.TCL

    8.7%

    Moved from 5th to 4th. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.8 points.

  5. 5.Sony

    7.1%

    Moved from 4th to 5th. 12.1K estimated branded searches, 0% vs prior month. Share -0.8 points.

  6. 6.Panasonic

    5.8%

    Held 6th. 9.9K estimated branded searches, 0% vs prior month. Share -0.6 points.

  7. 7.Toshiba

    3.9%

    Held 7th. 6.6K estimated branded searches, 0% vs prior month. Share -0.4 points.

  8. 8.JVC

    2.6%

    Held 8th. 4.4K estimated branded searches, 0% vs prior month. Share -0.3 points.

  9. 9.Philips

    2.1%

    Moved from 10th to 9th. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.2 points.

  10. 10.Sharp

    2.1%

    Moved from 9th to 10th. 3.6K estimated branded searches, 0% vs prior month. Share -0.2 points.

  11. 11.Polaroid

    0.94%

    Held 11th. 1.6K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare popularity between Sony and its closest rivals

Every comparison with Sony

38 comparisons

How has branded search demand for Sony changed in the United Kingdom over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Sony in the United Kingdom fell from 108K to 90.2K.
  • Across the 12 months ending September 2026, Sony’s share of searches among TV brands in the United Kingdom decreased from 7.7% to 7.1%.
  • Across the 12 months ending September 2026, Sony’s share of searches among TV brands in the United Kingdom peaked at 8.1% in January 2026 and was lowest at 6.5% in June 2026.

How did search popularity change for United Kingdom TV brands in September 2026?

6 changes

  1. In September 2026, LG overtook Samsung and Hisense to become the leader among TV brands in the United Kingdom, with 23.7% of the searches.

  2. In September 2026, TCL overtook Sony to rank 4th among TV brands in the United Kingdom, with 8.7% of the searches.

  3. In September 2026, Samsung lost share of searches among TV brands in the United Kingdom, from 26.3% to 23.7%.

  4. In September 2026, Hisense lost share of searches among TV brands in the United Kingdom, from 21.5% to 19.4%.

  5. In September 2026, Sony lost share of searches among TV brands in the United Kingdom, from 7.9% to 7.1%.

  6. In September 2026, Panasonic lost share of searches among TV brands in the United Kingdom, from 6.4% to 5.8%.

How are Sony’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Sony’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • sony earbuds
  • sony headphones
  • sony speaker
  • sony tv
  • sony xperia

How the Brand Demand Index is measured

Who owns Sony?

Sony is owned by Sony. Brandwave does not track any other brands owned by Sony.

Do you work for Sony? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Sony compete?

Sony is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Smartphone brands8th of 111.1%Show ranking
Headphone brands2nd of 129.3%Show ranking
Speaker brands10th of 132%Show ranking
TV brands5th of 117.1%Shown above
Creator with pink hair and a pink jacket

Is Sony your brand?

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