Speaker brands in the United Kingdom:Which are most popular?

Name: Speaker brands in the United Kingdom: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, JBL was the most searched speaker brand in the United Kingdom, accounting for 27.8% of all searches among the 13 brands we track. When we checked with ChatGPT and Google AI Overviews, JBL showed up in every answer. JBL was recommended most often, coming first in three out of five responses.

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Top speaker brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, JBL appeared every time. JBL was recommended most often, coming first in three out of five answers. Sony was second, and KEF was third. Marshall, which ranked fifth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
JBL	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Sony	Named in 1 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	3 of 5
Bose	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Soundcore	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Ultimate Ears	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Sonos	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Bang & Olufsen	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Bowers & Wilkins	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Edifier	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
KEF	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Q Acoustics	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Marshall	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Ruark Audio	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

JBL5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Sony3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bose2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Soundcore2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ultimate Ears2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sonos1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bang & Olufsen1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bowers & Wilkins1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Edifier1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
KEF1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Q Acoustics1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Marshall0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ruark Audio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about speaker brands

5 answers

Asked ChatGPT
“Which Bluetooth speaker should I buy in the UK?”
1. 1JBL
2. 2Soundcore
3. 3Bose
Asked ChatGPT
“What are the best speaker brands?”
1. 1KEF
2. 2Bowers & Wilkins
3. 3JBL
4. 4Sonos
5. 5Bose
6. 6Edifier
7. 7Q Acoustics
8. 8Sony
9. 9Ultimate Ears
Asked ChatGPT
“What is the best portable speaker?”
1. 1JBL
2. 2Ultimate Ears
Searched Google, AI Overview
“bluetooth speaker”
1. 1JBL
2. 2Bang & Olufsen
3. 3Sony
4. 4Soundcore
Searched Google, AI Overview
“speakers”
1. 1Sony
2. 2JBL

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.

Which speaker brands do people search for most?

This chart shows how often people search Google for each speaker brand by name. Each line represents a brand's share of searches for all 13 speaker brands we track, month by month, from searches in United Kingdom.

Share of searches among speaker brands in the United Kingdom, by month

Month	JBL	Sonos	Bang & Olufsen	Bose	Marshall	Bowers & Wilkins	Soundcore	Ruark Audio	Ultimate Ears	Sony	Edifier	KEF	Q Acoustics
Oct 2025	24.9%	20.3%	13.6%	9.1%	9.1%	7.4%	2.7%	3%	2.4%	2.2%	1.5%	2.2%	1.5%
Nov 2025	24.2%	24.2%	10.8%	8.8%	10.8%	7.2%	2.2%	2.9%	2.4%	2.2%	1.4%	1.8%	1.2%
Dec 2025	27.7%	22.7%	10.1%	10.1%	10.1%	5.5%	2.5%	2.8%	2%	2%	1.3%	1.7%	1.3%
Jan 2026	21.6%	26.4%	11.8%	7.9%	9.7%	6.5%	2.9%	3.5%	2.1%	1.9%	1.9%	2.4%	1.6%
Feb 2026	22.1%	22.1%	14.8%	8.1%	8.1%	8.1%	2.9%	4%	2.3%	2%	1.6%	2.4%	1.6%
Mar 2026	23.8%	23.8%	13.1%	8.7%	8.7%	7.1%	2.6%	3.1%	2.3%	2.1%	1.4%	1.7%	1.4%
Apr 2026	43%	15.8%	10.6%	7.1%	7.1%	4.7%	2.1%	2.3%	2.1%	1.7%	1.1%	1.4%	0.94%
May 2026	36%	19.7%	10.8%	8.8%	7.2%	4.8%	2.6%	2.3%	2.6%	1.7%	1.2%	1.4%	0.95%
Jun 2026	37.7%	16.9%	9.2%	9.2%	7.5%	5%	2.7%	3.7%	2.4%	1.8%	1.2%	1.5%	1%
Jul 2026	33.6%	18.4%	10.1%	10.1%	8.2%	5.5%	3%	2.4%	2.6%	2%	1.3%	1.6%	1.1%
Aug 2026	30.8%	20.6%	11.3%	9.3%	7.5%	6.2%	2.8%	3%	2.4%	1.8%	1.2%	1.8%	1.2%
Sep 2026	27.8%	22.8%	10.2%	10.2%	8.3%	5.6%	3.7%	2.8%	2.2%	2%	1.7%	1.7%	1.1%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	JBL	27.8%	60.5K	-18.2%	-3 points
2, held 2nd	Sonos	22.8%	49.5K	0%	+2.1 points
3, held 3rd	Bang & Olufsen	10.2%	22.2K	-18.1%	-1.1 points
4, held 4th	Bose	10.2%	22.2K	0%	+1 points
5, held 5th	Marshall	8.3%	18.1K	0%	+0.8 points
6, held 6th	Bowers & Wilkins	5.6%	12.1K	-18.2%	-0.6 points
7, moved from 8th to 7th	Soundcore Anker	3.7%	8.1K	+22.7%	+1 pointsmoved from 8th to 7th
8, moved from 7th to 8th	Ruark Audio	2.8%	6K	-16.7%	-0.2 pointsmoved from 7th to 8th
9, held 9th	Ultimate Ears	2.2%	4.8K	-17.2%	-0.2 points
10, moved from 11th to 10th	Sony	2%	4.4K	0%	+0.2 pointsmoved from 11th to 10th
11, moved from 12th to 11th	Edifier	1.7%	3.6K	+24.1%	+0.4 pointsmoved from 12th to 11th
12, moved from 10th to 12th	KEF	1.7%	3.6K	-18.2%	-0.2 pointsmoved from 10th to 12th
13, held 13th	Q Acoustics	1.1%	2.4K	-17.2%	-0.1 points

1.JBL
27.8%
Held 1st. 60.5K estimated branded searches, -18.2% vs prior month. Share -3 points.
2.Sonos
22.8%
Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share +2.1 points.
3.Bang & Olufsen
10.2%
Held 3rd. 22.2K estimated branded searches, -18.1% vs prior month. Share -1.1 points.
4.Bose
10.2%
Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share +1 points.
5.Marshall
8.3%
Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share +0.8 points.
6.Bowers & Wilkins
5.6%
Held 6th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.6 points.
7.Soundcore
3.7%
Moved from 8th to 7th. 8.1K estimated branded searches, +22.7% vs prior month. Share +1 points.
8.Ruark Audio
2.8%
Moved from 7th to 8th. 6K estimated branded searches, -16.7% vs prior month. Share -0.2 points.
9.Ultimate Ears
2.2%
Held 9th. 4.8K estimated branded searches, -17.2% vs prior month. Share -0.2 points.
10.Sony
2%
Moved from 11th to 10th. 4.4K estimated branded searches, 0% vs prior month. Share +0.2 points.
11.Edifier
1.7%
Moved from 12th to 11th. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.4 points.
12.KEF
1.7%
Moved from 10th to 12th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.2 points.
13.Q Acoustics
1.1%
Held 13th. 2.4K estimated branded searches, -17.2% vs prior month. Share -0.1 points.

Which brand is most popular in search among speaker brands in the United Kingdom?

13 brands

In September 2026, JBL was the most searched among speaker brands in the United Kingdom, with an estimated 60.5K branded searches, 27.8% of all searches for the 13 we track. Sonos is in 2nd place, 5.1 percentage points behind at 22.8%.

United Kingdom speaker brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
JBL	24.9% → 27.8%	43%Apr 2026	21.6%Jan 2026	1st
Sonos	20.3% → 22.8%	26.4%Jan 2026	15.8%Apr 2026	2nd
Bang & Olufsen	13.6% → 10.2%	14.8%Feb 2026	9.2%Jun 2026	3rd
Bose	9.1% → 10.2%	10.2%Sep 2026	7.1%Apr 2026	4th
Marshall	9.1% → 8.3%	10.8%Nov 2025	7.1%Apr 2026	5th
Bowers & Wilkins	7.4% → 5.6%	8.1%Feb 2026	4.7%Apr 2026	6th
Soundcore	2.7% → 3.7%	3.7%Sep 2026	2.1%Apr 2026	8th → 7th
Ruark Audio	3% → 2.8%	4%Feb 2026	2.3%Apr 2026	7th → 8th
Ultimate Ears	2.4% → 2.2%	2.6%Jul 2026	2%Dec 2025	9th
Sony	2.2% → 2%	2.2%Oct 2025	1.7%Apr 2026	11th → 10th
Edifier	1.5% → 1.7%	1.9%Jan 2026	1.1%Apr 2026	12th → 11th
KEF	2.2% → 1.7%	2.4%Feb 2026	1.4%Apr 2026	10th → 12th
Q Acoustics	1.5% → 1.1%	1.6%Feb 2026	0.94%Apr 2026	13th

Each finding as a sentence

Across the 12 months ending September 2026, JBL’s share of searches among speaker brands in the United Kingdom increased from 24.9% to 27.8%.
Across the 12 months ending September 2026, Sonos’ share of searches among speaker brands in the United Kingdom increased from 20.3% to 22.8%.
Across the 12 months ending September 2026, Bang & Olufsen’s share of searches among speaker brands in the United Kingdom decreased from 13.6% to 10.2%.
Across the 12 months ending September 2026, Bose’s share of searches among speaker brands in the United Kingdom increased from 9.1% to 10.2%.
Across the 12 months ending September 2026, Marshall’s share of searches among speaker brands in the United Kingdom decreased from 9.1% to 8.3%.
Across the 12 months ending September 2026, Bowers & Wilkins’ share of searches among speaker brands in the United Kingdom decreased from 7.4% to 5.6%.
Across the 12 months ending September 2026, Soundcore’s share of searches among speaker brands in the United Kingdom increased from 2.7% to 3.7%.
Across the 12 months ending September 2026, KEF’s share of searches among speaker brands in the United Kingdom decreased from 2.2% to 1.7%.
Across the 12 months ending September 2026, JBL’s share of searches among speaker brands in the United Kingdom peaked at 43% in April 2026 and was lowest at 21.6% in January 2026.
Across the 12 months ending September 2026, Sonos’ share of searches among speaker brands in the United Kingdom peaked at 26.4% in January 2026 and was lowest at 15.8% in April 2026.
Across the 12 months ending September 2026, Bang & Olufsen’s share of searches among speaker brands in the United Kingdom peaked at 14.8% in February 2026 and was lowest at 9.2% in June 2026.
Across the 12 months ending September 2026, Bose’s share of searches among speaker brands in the United Kingdom peaked at 10.2% in September 2026 and was lowest at 7.1% in April 2026.
Across the 12 months ending September 2026, Marshall’s share of searches among speaker brands in the United Kingdom peaked at 10.8% in November 2025 and was lowest at 7.1% in April 2026.
Across the 12 months ending September 2026, Bowers & Wilkins’ share of searches among speaker brands in the United Kingdom peaked at 8.1% in February 2026 and was lowest at 4.7% in April 2026.
Across the 12 months ending September 2026, Soundcore’s share of searches among speaker brands in the United Kingdom peaked at 3.7% in September 2026 and was lowest at 2.1% in April 2026.
Across the 12 months ending September 2026, Ruark Audio’s share of searches among speaker brands in the United Kingdom peaked at 4% in February 2026 and was lowest at 2.3% in April 2026.
Across the 12 months ending September 2026, Soundcore rose from 8th to 7th among speaker brands in the United Kingdom.
Across the 12 months ending September 2026, Ruark Audio fell from 7th to 8th among speaker brands in the United Kingdom.
Across the 12 months ending September 2026, Sony rose from 11th to 10th among speaker brands in the United Kingdom.
Across the 12 months ending September 2026, Edifier rose from 12th to 11th among speaker brands in the United Kingdom.
Across the 12 months ending September 2026, KEF fell from 10th to 12th among speaker brands in the United Kingdom.
Across the 12 months ending September 2026, Ultimate Ears and Q Acoustics held steady: their share of searches among speaker brands in the United Kingdom each moved less than 0.5 percentage points.

How did search popularity change for United Kingdom speaker brands in September 2026?

8 changes

In September 2026, Soundcore overtook Ruark Audio to rank 7th among speaker brands in the United Kingdom, with 3.7% of the searches.
In September 2026, Sonos gained share of searches among speaker brands in the United Kingdom, from 20.6% to 22.8%.
In September 2026, Bose gained share of searches among speaker brands in the United Kingdom, from 9.3% to 10.2%.
In September 2026, Marshall gained share of searches among speaker brands in the United Kingdom, from 7.5% to 8.3%.
In September 2026, JBL lost share of searches among speaker brands in the United Kingdom, from 30.8% to 27.8%.
In September 2026, Bang & Olufsen lost share of searches among speaker brands in the United Kingdom, from 11.3% to 10.2%.
In September 2026, Bowers & Wilkins lost share of searches among speaker brands in the United Kingdom, from 6.2% to 5.6%.
In September 2026, Edifier rose from 12th to 11th among speaker brands in the United Kingdom.

How are branded searches counted for speaker brands?

15 search terms

Each brand's share of searches among speaker brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.