Brandwave

How popular isMarshall?

In September 2026, people searched for Marshall by name about 32,900 times in the United Kingdom, an 18.4% decrease from the previous year. These searches made up 8.3% of all United Kingdom speaker brand searches, placing Marshall fifth out of 13 brands. When we asked both ChatGPT and Google AI Overviews about speaker brands, Marshall did not appear in any of the answers.

Search and AI answers in September 2026

Marshall is the fifth most searched of 13 competitors and not listed in any AI answer.

  1. JBLShare of searches 27.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. SonosShare of searches 22.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th
  3. Bang & OlufsenShare of searches 10.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  4. BoseShare of searches 10.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. MarshallShare of searches 8.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+8 more

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Top speaker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Marshall did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. JBL1st
  2. Sony2nd
  3. KEF3rd
  4. Soundcore4th
  5. Bose5th
  6. Bowers & Wilkins5th
  7. Bang & Olufsen7th
  8. +3 more
  9. Q Acoustics11th
  10. Marshall–
  11. Ruark Audio–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • JBL5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sony3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bose2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Soundcore2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ultimate Ears2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sonos1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bang & Olufsen1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bowers & Wilkins1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Edifier1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Marshall0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about speaker brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.

Which speaker brands compete with Marshall?

Marshall against speaker brands in the United Kingdom, by month

Share of searches by month for JBL, Sonos, Bang & Olufsen, Bose, Marshall, Bowers & Wilkins, Soundcore, Ruark Audio, Ultimate Ears, Sony. The figures are in the table below the chart.

View monthly share of searches table
MonthJBLSonosBang & OlufsenBoseMarshallBowers & WilkinsSoundcoreRuark AudioUltimate EarsSonyEdifierKEFQ Acoustics
Oct 202524.9%20.3%13.6%9.1%9.1%7.4%2.7%3%2.4%2.2%1.5%2.2%1.5%
Nov 202524.2%24.2%10.8%8.8%10.8%7.2%2.2%2.9%2.4%2.2%1.4%1.8%1.2%
Dec 202527.7%22.7%10.1%10.1%10.1%5.5%2.5%2.8%2%2%1.3%1.7%1.3%
Jan 202621.6%26.4%11.8%7.9%9.7%6.5%2.9%3.5%2.1%1.9%1.9%2.4%1.6%
Feb 202622.1%22.1%14.8%8.1%8.1%8.1%2.9%4%2.3%2%1.6%2.4%1.6%
Mar 202623.8%23.8%13.1%8.7%8.7%7.1%2.6%3.1%2.3%2.1%1.4%1.7%1.4%
Apr 202643%15.8%10.6%7.1%7.1%4.7%2.1%2.3%2.1%1.7%1.1%1.4%0.94%
May 202636%19.7%10.8%8.8%7.2%4.8%2.6%2.3%2.6%1.7%1.2%1.4%0.95%
Jun 202637.7%16.9%9.2%9.2%7.5%5%2.7%3.7%2.4%1.8%1.2%1.5%1%
Jul 202633.6%18.4%10.1%10.1%8.2%5.5%3%2.4%2.6%2%1.3%1.6%1.1%
Aug 202630.8%20.6%11.3%9.3%7.5%6.2%2.8%3%2.4%1.8%1.2%1.8%1.2%
Sep 202627.8%22.8%10.2%10.2%8.3%5.6%3.7%2.8%2.2%2%1.7%1.7%1.1%

  1. 1.JBL

    27.8%

    Held 1st. 60.5K estimated branded searches, -18.2% vs prior month. Share -3 points.

  2. 2.Sonos

    22.8%

    Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share +2.1 points.

  3. 3.Bang & Olufsen

    10.2%

    Held 3rd. 22.2K estimated branded searches, -18.1% vs prior month. Share -1.1 points.

  4. 4.Bose

    10.2%

    Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share +1 points.

  5. 5.Marshall

    8.3%

    Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share +0.8 points.

  6. 6.Bowers & Wilkins

    5.6%

    Held 6th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.6 points.

  7. 7.Soundcore

    3.7%

    Moved from 8th to 7th. 8.1K estimated branded searches, +22.7% vs prior month. Share +1 points.

  8. 8.Ruark Audio

    2.8%

    Moved from 7th to 8th. 6K estimated branded searches, -16.7% vs prior month. Share -0.2 points.

  9. 9.Ultimate Ears

    2.2%

    Held 9th. 4.8K estimated branded searches, -17.2% vs prior month. Share -0.2 points.

  10. 10.Sony

    2%

    Moved from 11th to 10th. 4.4K estimated branded searches, 0% vs prior month. Share +0.2 points.

  11. 11.Edifier

    1.7%

    Moved from 12th to 11th. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.4 points.

  12. 12.KEF

    1.7%

    Moved from 10th to 12th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  13. 13.Q Acoustics

    1.1%

    Held 13th. 2.4K estimated branded searches, -17.2% vs prior month. Share -0.1 points.

Compare popularity between Marshall and its closest rivals

Every comparison with Marshall

18 comparisons

How has branded search demand for Marshall changed in the United Kingdom over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Marshall in the United Kingdom fell from 40.3K to 32.9K.
  • Across the 12 months ending September 2026, Marshall’s share of searches among speaker brands in the United Kingdom decreased from 9.1% to 8.3%.
  • Across the 12 months ending September 2026, Marshall’s share of searches among speaker brands in the United Kingdom peaked at 10.8% in November 2025 and was lowest at 7.1% in April 2026.

How did search popularity change for United Kingdom speaker brands in September 2026?

6 changes

  1. In September 2026, Soundcore overtook Ruark Audio to rank 7th among speaker brands in the United Kingdom, with 3.7% of the searches.

  2. In September 2026, Sonos gained share of searches among speaker brands in the United Kingdom, from 20.6% to 22.8%.

  3. In September 2026, Bose gained share of searches among speaker brands in the United Kingdom, from 9.3% to 10.2%.

  4. In September 2026, Marshall gained share of searches among speaker brands in the United Kingdom, from 7.5% to 8.3%.

  5. In September 2026, JBL lost share of searches among speaker brands in the United Kingdom, from 30.8% to 27.8%.

  6. In September 2026, Bang & Olufsen lost share of searches among speaker brands in the United Kingdom, from 11.3% to 10.2%.

How are Marshall’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Marshall’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • marshall headphones
  • marshall speaker

Do you work for Marshall? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Marshall compete?

Marshall is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Headphone brands8th of 122.2%Show ranking
Speaker brands5th of 138.3%Shown above
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Is Marshall your brand?

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