Bang & Olufsen vs Marshall:Which is more popular?
In September 2026, Bang & Olufsen had more branded searches than Marshall among speaker brands in the United Kingdom. Bang & Olufsen had about 22,200 branded searches, while Marshall had 18,100. Bang & Olufsen made up 10.2% of all speaker brand searches we track, and Marshall accounted for 8.3%. When we asked ChatGPT and Google AI Overviews about speaker brands, Bang & Olufsen appeared in one of the five answers and Marshall in none.
Who do people search for more?
Bang & Olufsen, about 23% more searches than Marshall
Who does AI mention more?
Bang & Olufsen, mentioned in 1 of 5 answers, Marshall in 0
Follow Bang & Olufsen vs Marshall and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top speaker brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bang & Olufsen was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Marshall did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
JBL1st
Sony2nd
KEF3rd
Soundcore4th
Bose5th
Bowers & Wilkins5th- Bang & Olufsen7th
Sonos8th
Ultimate Ears9th- +2 more
Marshall–- +1 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- JBL5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Sony3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bose2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Soundcore2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ultimate Ears2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sonos1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bang & Olufsen1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bowers & Wilkins1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Edifier1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Marshall0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about speaker brands
5 answers
Asked ChatGPT
“Which Bluetooth speaker should I buy in the UK?”
Asked ChatGPT
“What are the best speaker brands?”
Asked ChatGPT
“What is the best portable speaker?”
Searched Google, AI Overview
“bluetooth speaker”
Searched Google, AI Overview
“speakers”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.
Is Bang & Olufsen or Marshall more popular in search?
This chart shows how often people search Google for Bang & Olufsen and Marshall by name. Each line represents a brand's share of searches for all 13 speaker brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Bang & Olufsen, Marshall. The figures are in the table below the chart.
View monthly share of searches table
| Month | JBL | Sonos | Bang & Olufsen | Bose | Marshall | Bowers & Wilkins | Soundcore | Ruark Audio | Ultimate Ears | Sony | Edifier | KEF | Q Acoustics |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.9% | 20.3% | 13.6% | 9.1% | 9.1% | 7.4% | 2.7% | 3% | 2.4% | 2.2% | 1.5% | 2.2% | 1.5% |
| Nov 2025 | 24.2% | 24.2% | 10.8% | 8.8% | 10.8% | 7.2% | 2.2% | 2.9% | 2.4% | 2.2% | 1.4% | 1.8% | 1.2% |
| Dec 2025 | 27.7% | 22.7% | 10.1% | 10.1% | 10.1% | 5.5% | 2.5% | 2.8% | 2% | 2% | 1.3% | 1.7% | 1.3% |
| Jan 2026 | 21.6% | 26.4% | 11.8% | 7.9% | 9.7% | 6.5% | 2.9% | 3.5% | 2.1% | 1.9% | 1.9% | 2.4% | 1.6% |
| Feb 2026 | 22.1% | 22.1% | 14.8% | 8.1% | 8.1% | 8.1% | 2.9% | 4% | 2.3% | 2% | 1.6% | 2.4% | 1.6% |
| Mar 2026 | 23.8% | 23.8% | 13.1% | 8.7% | 8.7% | 7.1% | 2.6% | 3.1% | 2.3% | 2.1% | 1.4% | 1.7% | 1.4% |
| Apr 2026 | 43% | 15.8% | 10.6% | 7.1% | 7.1% | 4.7% | 2.1% | 2.3% | 2.1% | 1.7% | 1.1% | 1.4% | 0.94% |
| May 2026 | 36% | 19.7% | 10.8% | 8.8% | 7.2% | 4.8% | 2.6% | 2.3% | 2.6% | 1.7% | 1.2% | 1.4% | 0.95% |
| Jun 2026 | 37.7% | 16.9% | 9.2% | 9.2% | 7.5% | 5% | 2.7% | 3.7% | 2.4% | 1.8% | 1.2% | 1.5% | 1% |
| Jul 2026 | 33.6% | 18.4% | 10.1% | 10.1% | 8.2% | 5.5% | 3% | 2.4% | 2.6% | 2% | 1.3% | 1.6% | 1.1% |
| Aug 2026 | 30.8% | 20.6% | 11.3% | 9.3% | 7.5% | 6.2% | 2.8% | 3% | 2.4% | 1.8% | 1.2% | 1.8% | 1.2% |
| Sep 2026 | 27.8% | 22.8% | 10.2% | 10.2% | 8.3% | 5.6% | 3.7% | 2.8% | 2.2% | 2% | 1.7% | 1.7% | 1.1% |
How has the Bang & Olufsen and Marshall comparison changed over the last 12 months?
3 findings
- Bang & Olufsen was ahead of Marshall in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bang & Olufsen’s share of searches among speaker brands in the United Kingdom moved from 13.6% to 10.2%, and its estimated monthly branded searches moved from 33.1K to 22.2K.
- Across the 12 months ending September 2026, Marshall’s share of searches among speaker brands in the United Kingdom moved from 9.1% to 8.3%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
How did search popularity change for United Kingdom speaker brands in September 2026?
2 changes
In September 2026, Marshall gained share of searches among speaker brands in the United Kingdom, from 7.5% to 8.3%.
In September 2026, Bang & Olufsen lost share of searches among speaker brands in the United Kingdom, from 11.3% to 10.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bang & Olufsen’s and Marshall’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bang & Olufsen
1 branded search term
- bang and olufsen
Marshall
1 branded search term
- marshall speaker
Other head-to-heads among speaker brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.