Brandwave

JVC vs Sony:Which is more popular?

In September 2026, Sony had more branded searches than JVC among TV brands in the United Kingdom. Sony had about 12,100 branded searches, while JVC had 4,400. Sony made up 7.1% of all TV brand searches we track, and JVC accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about TV brands, Sony appeared in two of the five answers and JVC in none.

Among TV brands in the United Kingdom in September 2026

Who do people search for more?

Sony, about 3 searches for every 1 for JVC

Sony 12.1K searchesJVC 4.4K searches

Who does AI mention more?

Sony, mentioned in 2 of 5 answers, JVC in 0

Sony in 2 of 5JVC in 0 of 5

Who does AI recommend more?

Sony, the only one of the two named

Sony first in 2JVC never named

Follow JVC vs Sony and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top TV brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sony was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. JVC did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. TCL1st
  2. Samsung2nd
  3. LG3rd
  4. Hisense4th
  5. Sony5th
  6. Philips6th
  7. Panasonic7th
  8. Toshiba–
  9. JVC–
  10. Sharp–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Samsung5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TCL5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LG4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hisense3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sony2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Panasonic1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Philips1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Toshiba0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • JVC0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sharp0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about TV brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.

Is JVC or Sony more popular in search?

This chart shows how often people search Google for JVC and Sony by name. Each line represents a brand's share of searches for all 11 TV brands we track, month by month, from searches in United Kingdom.

JVC and Sony among TV brands in the United Kingdom, by month

Share of searches by month for Sony, JVC. The figures are in the table below the chart.

View monthly share of searches table
MonthLGSamsungHisenseTCLSonyPanasonicToshibaJVCPhilipsSharpPolaroid
Oct 202517.3%25.8%21.1%7.7%7.7%7.7%4.2%2.3%2.3%2.8%0.99%
Nov 202519.1%28.5%19.1%7%7%7%3.8%2.1%1.7%3.1%1.7%
Dec 202516.2%29.5%19.8%8.8%7.2%5.9%4.8%2.1%1.8%2.6%1.2%
Jan 202618.1%27%18.1%9.9%8.1%6.6%4.4%2.4%2%2.4%1%
Feb 202618.1%27%18.1%9.9%8.1%6.6%4.4%2.4%1.9%2.4%1.1%
Mar 202618%26.9%18%9.8%8%6.6%4.4%2.4%2.4%2.4%1.1%
Apr 202618.8%28.1%18.8%8.4%6.9%5.6%4.6%3.1%2%2.5%1.1%
May 202617.5%26.2%21.4%7.8%7.8%6.4%4.3%2.8%2.3%2.3%1%
Jun 202617.9%26.7%21.8%8%6.5%6.5%4.4%2.4%1.9%2.9%1.1%
Jul 202616.7%24.9%24.9%7.4%7.4%6.1%4.1%2.7%2.2%2.7%0.98%
Aug 202617.6%26.3%21.5%7.9%7.9%6.4%4.3%2.9%1.9%2.3%1%
Sep 202623.7%23.7%19.4%8.7%7.1%5.8%3.9%2.6%2.1%2.1%0.94%

How has the JVC and Sony comparison changed over the last 12 months?

3 findings
  • Sony was ahead of JVC in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, JVC’s share of searches among TV brands in the United Kingdom moved from 2.3% to 2.6%, and its estimated monthly branded searches held steady at 4.4K.
  • Across the 12 months ending September 2026, Sony’s share of searches among TV brands in the United Kingdom moved from 7.7% to 7.1%, and its estimated monthly branded searches moved from 14.8K to 12.1K.

How did search popularity change for United Kingdom TV brands in September 2026?

2 changes

  1. In September 2026, TCL overtook Sony to rank 4th among TV brands in the United Kingdom, with 8.7% of the searches.

  2. In September 2026, Sony lost share of searches among TV brands in the United Kingdom, from 7.9% to 7.1%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using JVC’s and Sony’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

JVC

1 branded search term

  • jvc tv

Sony

1 branded search term

  • sony tv

How the Brand Demand Index is measured

Other head-to-heads among TV brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free