LG vs Samsung:Which is more popular?
In September 2026, LG and Samsung were level in searches among TV brands in the United Kingdom, with an estimated 40.5K branded searches each, at 23.7% of the total each. When we asked ChatGPT and Google AI Overviews about TV brands, Samsung appeared in all five answers and LG in four. Samsung was mentioned before LG in three out of five answers.
Who do people search for more?
LG and Samsung are searched for about as often as each other.
Who does AI mention more?
Samsung, mentioned in every answer we collected
Who does AI recommend more?
Samsung, named ahead of LG in 3 of 5 answers
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Top TV brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Samsung appeared in all five answers. LG was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Samsung was listed before LG in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Samsung5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
TCL5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
LG4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Hisense3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sony2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Panasonic1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Philips1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Toshiba0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
JVC0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sharp0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about TV brands
5 answers
Asked ChatGPT
“Which TV should I buy in the UK?”
Asked ChatGPT
“What are the best TV brands?”
Asked ChatGPT
“What is the best smart TV for the money?”
Searched Google, AI Overview
“smart tv”
Searched Google, AI Overview
“4k tv”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.
Share of searches by month for LG, Samsung. The figures are in the table below the chart.
View monthly share of searches table
| Month | LG | Samsung | Hisense | TCL | Sony | Panasonic | Toshiba | JVC | Philips | Sharp | Polaroid |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 17.3% | 25.8% | 21.1% | 7.7% | 7.7% | 7.7% | 4.2% | 2.3% | 2.3% | 2.8% | 0.99% |
| Nov 2025 | 19.1% | 28.5% | 19.1% | 7% | 7% | 7% | 3.8% | 2.1% | 1.7% | 3.1% | 1.7% |
| Dec 2025 | 16.2% | 29.5% | 19.8% | 8.8% | 7.2% | 5.9% | 4.8% | 2.1% | 1.8% | 2.6% | 1.2% |
| Jan 2026 | 18.1% | 27% | 18.1% | 9.9% | 8.1% | 6.6% | 4.4% | 2.4% | 2% | 2.4% | 1% |
| Feb 2026 | 18.1% | 27% | 18.1% | 9.9% | 8.1% | 6.6% | 4.4% | 2.4% | 1.9% | 2.4% | 1.1% |
| Mar 2026 | 18% | 26.9% | 18% | 9.8% | 8% | 6.6% | 4.4% | 2.4% | 2.4% | 2.4% | 1.1% |
| Apr 2026 | 18.8% | 28.1% | 18.8% | 8.4% | 6.9% | 5.6% | 4.6% | 3.1% | 2% | 2.5% | 1.1% |
| May 2026 | 17.5% | 26.2% | 21.4% | 7.8% | 7.8% | 6.4% | 4.3% | 2.8% | 2.3% | 2.3% | 1% |
| Jun 2026 | 17.9% | 26.7% | 21.8% | 8% | 6.5% | 6.5% | 4.4% | 2.4% | 1.9% | 2.9% | 1.1% |
| Jul 2026 | 16.7% | 24.9% | 24.9% | 7.4% | 7.4% | 6.1% | 4.1% | 2.7% | 2.2% | 2.7% | 0.98% |
| Aug 2026 | 17.6% | 26.3% | 21.5% | 7.9% | 7.9% | 6.4% | 4.3% | 2.9% | 1.9% | 2.3% | 1% |
| Sep 2026 | 23.7% | 23.7% | 19.4% | 8.7% | 7.1% | 5.8% | 3.9% | 2.6% | 2.1% | 2.1% | 0.94% |
How has the LG and Samsung comparison changed over the last 12 months?
3 findings
- LG was ahead of Samsung in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, LG’s share of searches among TV brands in the United Kingdom moved from 17.3% to 23.7%, and its estimated monthly branded searches moved from 33.1K to 40.5K.
- Across the 12 months ending September 2026, Samsung’s share of searches among TV brands in the United Kingdom moved from 25.8% to 23.7%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
How did search popularity change for United Kingdom TV brands in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using LG’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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