Brandwave

How popular isSamsung?

In September 2026, people searched for Samsung by name about 105,000 times in the United Kingdom, a 17.9% decrease from the previous year. These searches made up 4.5% of all United Kingdom laptop brand searches, placing Samsung sixth out of 11 brands. When we asked both ChatGPT and Google AI Overviews about laptop brands, Samsung did not appear in any of the answers.

Search and AI answers in September 2026

Samsung is the sixth most searched of 11 competitors and not listed in any AI answer.

  1. Apple MacBookShare of searches 49.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. HPShare of searches 14.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. LenovoShare of searches 10%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. DellShare of searches 8.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  5. SamsungShare of searches 4.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+6 more

Samsung website (opens in a new tab)

Follow Samsung and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top laptop brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Samsung did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Apple MacBook1st
  2. Lenovo2nd
  3. HP3rd
  4. Acer4th
  5. ASUS5th
  6. Dell6th
  7. Samsung–
  8. Microsoft Surface–
  9. Huawei–
  10. MSI–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Apple MacBook5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • HP4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lenovo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Acer4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dell2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ASUS2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Microsoft Surface0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Huawei0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MSI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about laptop brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.

Which laptop brands compete with Samsung?

Samsung against laptop brands in the United Kingdom, by month

Share of searches by month for Apple MacBook, HP, Lenovo, Dell, ASUS, Samsung, Acer. The figures are in the table below the chart.

View monthly share of searches table
MonthApple MacBookHPLenovoDellASUSSamsungAcerMicrosoft SurfaceHuaweiMSIRazer
Oct 202541.6%15.3%10.2%12.5%4.6%4.6%3.7%3.1%1.4%2%1.1%
Nov 202538.9%17.4%9.5%14.2%5.2%4.3%3.5%2.8%1.3%1.6%1.3%
Dec 202541.4%18.6%10.2%10.2%5.6%4.5%3%2.5%1.1%1.7%1.3%
Jan 202642.5%15.6%10.4%12.8%4.7%4.7%3.1%2.6%0.91%1.7%1.1%
Feb 202644.4%16.3%8.9%10.9%4.9%4.9%3.3%2.7%0.95%1.8%1.2%
Mar 202657.8%11.6%7.8%7.8%3.5%3.5%2.3%2.3%1%1.3%1%
Apr 202648.8%14.7%8%9.8%4.4%4.4%2.9%2.4%2%1.6%1%
May 202645.5%13.7%9.2%11.2%5%5%2.7%2.7%1.8%1.8%1.2%
Jun 202644.6%13.4%11%11%4.9%4.9%2.7%3.3%1.2%1.8%1.2%
Jul 202646.3%13.9%9.3%11.4%5.1%4.2%2.8%2.8%1.5%1.5%1.2%
Aug 202649.9%12.2%10%10%4.5%4.5%3%2.4%1.1%1.3%1.1%
Sep 202649.5%14.9%10%8.2%4.5%4.5%3%2%1.3%1.3%0.89%

  1. 1.Apple MacBook

    49.5%

    Held 1st. 201K estimated branded searches, +21.8% vs prior month. Share -0.3 points.

  2. 2.HP

    14.9%

    Held 2nd. 60.5K estimated branded searches, +49.4% vs prior month. Share +2.7 points.

  3. 3.Lenovo

    10%

    Moved from 4th to 3rd. 40.5K estimated branded searches, +22.4% vs prior month. Share 0 points.

  4. 4.Dell

    8.2%

    Moved from 3rd to 4th. 33.1K estimated branded searches, 0% vs prior month. Share -1.8 points.

  5. 5.ASUS

    4.5%

    Held 5th. 18.1K estimated branded searches, +22.3% vs prior month. Share 0 points.

  6. 6.Samsung

    4.5%

    Held 6th. 18.1K estimated branded searches, +22.3% vs prior month. Share 0 points.

  7. 7.Acer

    3%

    Held 7th. 12.1K estimated branded searches, +22.2% vs prior month. Share 0 points.

  8. 8.Microsoft Surface

    2%

    Held 8th. 8.1K estimated branded searches, 0% vs prior month. Share -0.5 points.

  9. 9.Huawei

    1.3%

    Moved from 10th to 9th. 5.4K estimated branded searches, +50% vs prior month. Share +0.2 points.

  10. 10.MSI

    1.3%

    Moved from 9th to 10th. 5.4K estimated branded searches, +22.7% vs prior month. Share 0 points.

  11. 11.Razer

    0.89%

    Held 11th. 3.6K estimated branded searches, 0% vs prior month. Share -0.2 points.

Microsoft Surface sells other things too, so only its searches that name this product count here, like “surface laptop”.

Compare popularity between Samsung and its closest rivals

Every comparison with Samsung

51 comparisons

How has branded search demand for Samsung changed in the United Kingdom over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Samsung in the United Kingdom fell from 128K to 105K.
  • Across the 12 months ending September 2026, Samsung’s share of searches among laptop brands in the United Kingdom peaked at 5% in May 2026 and was lowest at 3.5% in March 2026.

How did search popularity change for United Kingdom laptop brands in September 2026?

6 changes

  1. In September 2026, HP gained share of searches among laptop brands in the United Kingdom, from 12.2% to 14.9%.

  2. In September 2026, Dell lost share of searches among laptop brands in the United Kingdom, from 10% to 8.2%.

  3. Microsoft Surface’s share of searches among laptop brands in the United Kingdom has lost ground for 3 months in a row, from 3.3% to 2% in September 2026.

  4. In September 2026, Huawei rose from 10th to 9th among laptop brands in the United Kingdom.

  5. In September 2026, Lenovo rose from 4th to 3rd among laptop brands in the United Kingdom.

  6. In September 2026, MSI fell from 9th to 10th among laptop brands in the United Kingdom.

How are Samsung’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Samsung’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • samsung dishwasher
  • samsung fridge
  • samsung laptop
  • samsung robot vacuum
  • samsung tv
  • samsung vacuum
  • samsung washing machine

How the Brand Demand Index is measured

Who owns Samsung?

Samsung is owned by Samsung. Brandwave also tracks Samsung Galaxy, Samsung Galaxy Tab and Samsung Galaxy Watch, owned by the same company, in the United Kingdom.

Do you work for Samsung? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Samsung compete?

Samsung is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Laptop brands6th of 114.5%Shown above
Vacuum cleaner brands13th of 130.22%Show ranking
Washing machine brands3rd of 1412.2%Show ranking
TV brands2nd of 1123.7%Show ranking
Robot vacuum brands11th of 110.68%Show ranking
Dishwasher brands9th of 144.1%Show ranking
Fridge brands2nd of 1511.7%Show ranking
Creator with pink hair and a pink jacket

Is Samsung your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free