Philips vs Samsung:Which is more popular?
In September 2026, Samsung had more branded searches than Philips among TV brands in the United Kingdom. Samsung had about 40,500 branded searches, while Philips had 3,600. Samsung made up 23.7% of all TV brand searches we track, and Philips accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about TV brands, Samsung appeared in all five answers and Philips in one. Samsung was mentioned before Philips in four out of five answers.
Who do people search for more?
Samsung, about 11 searches for every 1 for Philips
Who does AI mention more?
Samsung, mentioned in every answer we collected
Who does AI recommend more?
Samsung, named ahead of Philips in 4 of 5 answers
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Top TV brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Samsung appeared in all five answers. Philips was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Samsung was listed before Philips in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Samsung5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
TCL5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
LG4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Hisense3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sony2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Panasonic1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Philips1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Toshiba0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
JVC0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sharp0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about TV brands
5 answers
Asked ChatGPT
“Which TV should I buy in the UK?”
Asked ChatGPT
“What are the best TV brands?”
Asked ChatGPT
“What is the best smart TV for the money?”
Searched Google, AI Overview
“smart tv”
Searched Google, AI Overview
“4k tv”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.
Share of searches by month for Samsung, Philips. The figures are in the table below the chart.
View monthly share of searches table
| Month | LG | Samsung | Hisense | TCL | Sony | Panasonic | Toshiba | JVC | Philips | Sharp | Polaroid |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 17.3% | 25.8% | 21.1% | 7.7% | 7.7% | 7.7% | 4.2% | 2.3% | 2.3% | 2.8% | 0.99% |
| Nov 2025 | 19.1% | 28.5% | 19.1% | 7% | 7% | 7% | 3.8% | 2.1% | 1.7% | 3.1% | 1.7% |
| Dec 2025 | 16.2% | 29.5% | 19.8% | 8.8% | 7.2% | 5.9% | 4.8% | 2.1% | 1.8% | 2.6% | 1.2% |
| Jan 2026 | 18.1% | 27% | 18.1% | 9.9% | 8.1% | 6.6% | 4.4% | 2.4% | 2% | 2.4% | 1% |
| Feb 2026 | 18.1% | 27% | 18.1% | 9.9% | 8.1% | 6.6% | 4.4% | 2.4% | 1.9% | 2.4% | 1.1% |
| Mar 2026 | 18% | 26.9% | 18% | 9.8% | 8% | 6.6% | 4.4% | 2.4% | 2.4% | 2.4% | 1.1% |
| Apr 2026 | 18.8% | 28.1% | 18.8% | 8.4% | 6.9% | 5.6% | 4.6% | 3.1% | 2% | 2.5% | 1.1% |
| May 2026 | 17.5% | 26.2% | 21.4% | 7.8% | 7.8% | 6.4% | 4.3% | 2.8% | 2.3% | 2.3% | 1% |
| Jun 2026 | 17.9% | 26.7% | 21.8% | 8% | 6.5% | 6.5% | 4.4% | 2.4% | 1.9% | 2.9% | 1.1% |
| Jul 2026 | 16.7% | 24.9% | 24.9% | 7.4% | 7.4% | 6.1% | 4.1% | 2.7% | 2.2% | 2.7% | 0.98% |
| Aug 2026 | 17.6% | 26.3% | 21.5% | 7.9% | 7.9% | 6.4% | 4.3% | 2.9% | 1.9% | 2.3% | 1% |
| Sep 2026 | 23.7% | 23.7% | 19.4% | 8.7% | 7.1% | 5.8% | 3.9% | 2.6% | 2.1% | 2.1% | 0.94% |
How has the Philips and Samsung comparison changed over the last 12 months?
3 findings
- Samsung was ahead of Philips in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Philips’ share of searches among TV brands in the United Kingdom moved from 2.3% to 2.1%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
- Across the 12 months ending September 2026, Samsung’s share of searches among TV brands in the United Kingdom moved from 25.8% to 23.7%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
How did search popularity change for United Kingdom TV brands in September 2026?
3 changes
In September 2026, LG overtook Samsung and Hisense to become the leader among TV brands in the United Kingdom, with 23.7% of the searches.
In September 2026, Samsung lost share of searches among TV brands in the United Kingdom, from 26.3% to 23.7%.
In September 2026, Philips rose from 10th to 9th among TV brands in the United Kingdom.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Philips’ and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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