Dell vs Samsung:Which is more popular?
In September 2026, Dell had more branded searches than Samsung among laptop brands in the United Kingdom. Dell had about 33,100 branded searches, while Samsung had 18,100. Dell made up 8.2% of all laptop brand searches we track, and Samsung accounted for 4.5%. When we asked ChatGPT and Google AI Overviews about laptop brands, Dell appeared in two of the five answers and Samsung in none.
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Top laptop brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Dell was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Samsung did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Apple MacBook5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
HP4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Lenovo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Acer4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Dell2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ASUS2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Microsoft Surface0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Huawei0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
MSI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about laptop brands
5 answers
Asked ChatGPT
“Which laptop should I buy in the UK?”
Asked ChatGPT
“What are the best laptop brands?”
Asked ChatGPT
“What is the best laptop for students?”
Searched Google, AI Overview
“laptop”
Searched Google, AI Overview
“best laptop”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.
Is Dell or Samsung more popular in search?
This chart shows how often people search Google for Dell and Samsung by name. Each line represents a brand's share of searches for all 11 laptop brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Dell, Samsung. The figures are in the table below the chart.
View monthly share of searches table
| Month | Apple MacBook | HP | Lenovo | Dell | ASUS | Samsung | Acer | Microsoft Surface | Huawei | MSI | Razer |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.6% | 15.3% | 10.2% | 12.5% | 4.6% | 4.6% | 3.7% | 3.1% | 1.4% | 2% | 1.1% |
| Nov 2025 | 38.9% | 17.4% | 9.5% | 14.2% | 5.2% | 4.3% | 3.5% | 2.8% | 1.3% | 1.6% | 1.3% |
| Dec 2025 | 41.4% | 18.6% | 10.2% | 10.2% | 5.6% | 4.5% | 3% | 2.5% | 1.1% | 1.7% | 1.3% |
| Jan 2026 | 42.5% | 15.6% | 10.4% | 12.8% | 4.7% | 4.7% | 3.1% | 2.6% | 0.91% | 1.7% | 1.1% |
| Feb 2026 | 44.4% | 16.3% | 8.9% | 10.9% | 4.9% | 4.9% | 3.3% | 2.7% | 0.95% | 1.8% | 1.2% |
| Mar 2026 | 57.8% | 11.6% | 7.8% | 7.8% | 3.5% | 3.5% | 2.3% | 2.3% | 1% | 1.3% | 1% |
| Apr 2026 | 48.8% | 14.7% | 8% | 9.8% | 4.4% | 4.4% | 2.9% | 2.4% | 2% | 1.6% | 1% |
| May 2026 | 45.5% | 13.7% | 9.2% | 11.2% | 5% | 5% | 2.7% | 2.7% | 1.8% | 1.8% | 1.2% |
| Jun 2026 | 44.6% | 13.4% | 11% | 11% | 4.9% | 4.9% | 2.7% | 3.3% | 1.2% | 1.8% | 1.2% |
| Jul 2026 | 46.3% | 13.9% | 9.3% | 11.4% | 5.1% | 4.2% | 2.8% | 2.8% | 1.5% | 1.5% | 1.2% |
| Aug 2026 | 49.9% | 12.2% | 10% | 10% | 4.5% | 4.5% | 3% | 2.4% | 1.1% | 1.3% | 1.1% |
| Sep 2026 | 49.5% | 14.9% | 10% | 8.2% | 4.5% | 4.5% | 3% | 2% | 1.3% | 1.3% | 0.89% |
How has the Dell and Samsung comparison changed over the last 12 months?
3 findings
- Dell was ahead of Samsung in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dell’s share of searches among laptop brands in the United Kingdom moved from 12.5% to 8.2%, and its estimated monthly branded searches moved from 49.5K to 33.1K.
- Across the 12 months ending September 2026, Samsung’s share of searches among laptop brands in the United Kingdom moved from 4.6% to 4.5%, and its estimated monthly branded searches held steady at 18.1K.
How did search popularity change for United Kingdom laptop brands in September 2026?
1 change
In September 2026, Dell lost share of searches among laptop brands in the United Kingdom, from 10% to 8.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Dell’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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