Samsung vs TP-Link Tapo:Which is more popular?
In September 2026, TP-Link Tapo had more branded searches than Samsung among robot vacuum brands in the United Kingdom. TP-Link Tapo had about 1,300 branded searches, while Samsung had 880. TP-Link Tapo made up 1% of all robot vacuum brand searches we track, and Samsung accounted for 0.68%. When we asked ChatGPT and Google AI Overviews about robot vacuum brands, neither Samsung nor TP-Link Tapo appeared in any of the five answers.
Who do people search for more?
TP-Link Tapo, about 48% more searches than Samsung
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top robot vacuum brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Samsung nor TP-Link Tapo showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Roborock4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Dreame4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Eufy3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
iRobot1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dyson1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Shark1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ecovacs1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Narwal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- TP-Link Tapo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about robot vacuum brands
5 answers
Asked ChatGPT
“Which robot vacuum should I buy in the UK?”
Asked ChatGPT
“What are the best robot vacuum brands?”
Asked ChatGPT
“What is the best robot vacuum for pet hair?”
Searched Google, AI Overview
“robot vacuum”
Searched Google, AI Overview
“best robot vacuum”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.
Is Samsung or TP-Link Tapo more popular in search?
This chart shows how often people search Google for Samsung and TP-Link Tapo by name. Each line represents a brand's share of searches for all 11 robot vacuum brands we track, month by month, from searches in United Kingdom.
Share of searches by month for TP-Link Tapo, Samsung. The figures are in the table below the chart.
View monthly share of searches table
| Month | Narwal | iRobot | Roborock | Eufy | Dyson | Shark | Dreame | Ecovacs | TP-Link Tapo | Xiaomi | Samsung |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.2% | 23.4% | 12.9% | 5.7% | 3.8% | 7% | 4.7% | 3.8% | 0.87% | 1.4% | 1.1% |
| Nov 2025 | 32.2% | 19.6% | 17.6% | 7.9% | 3.5% | 6.4% | 5.3% | 4.1% | 0.84% | 1.6% | 1% |
| Dec 2025 | 37.4% | 22.9% | 13.7% | 7.5% | 3.3% | 6.1% | 4.1% | 2.7% | 0.8% | 0.99% | 0.62% |
| Jan 2026 | 38.9% | 17.3% | 14.2% | 9.5% | 4.2% | 5.2% | 5.2% | 2.8% | 0.69% | 1% | 1% |
| Feb 2026 | 39.6% | 17.6% | 11.8% | 7.9% | 4.3% | 7.9% | 5.3% | 2.8% | 0.86% | 0.98% | 0.86% |
| Mar 2026 | 34.8% | 15.5% | 10.4% | 7% | 15.6% | 7% | 4.6% | 2.9% | 0.7% | 0.7% | 0.7% |
| Apr 2026 | 28.3% | 10.3% | 6.9% | 5.7% | 34.6% | 5.7% | 3.8% | 2.9% | 0.57% | 0.74% | 0.5% |
| May 2026 | 36.1% | 16.1% | 8.8% | 5.9% | 16.2% | 5.9% | 5.9% | 3.1% | 0.64% | 0.73% | 0.64% |
| Jun 2026 | 20.1% | 8.9% | 7.3% | 6% | 44.8% | 4.9% | 4% | 2.4% | 0.5% | 0.64% | 0.44% |
| Jul 2026 | 34.8% | 15.5% | 12.7% | 10.4% | 5.7% | 8.5% | 7% | 2.9% | 1.1% | 0.86% | 0.62% |
| Aug 2026 | 33% | 14.7% | 14.7% | 9.9% | 5.4% | 9.9% | 6.6% | 3.3% | 1.1% | 0.81% | 0.72% |
| Sep 2026 | 31.2% | 19% | 17.1% | 9.3% | 6.2% | 6.2% | 5.1% | 3.1% | 1% | 1% | 0.68% |
How has the Samsung and TP-Link Tapo comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: TP-Link Tapo took it in December 2025, Samsung took it in January 2026, TP-Link Tapo took it in April 2026.
- Across the 12 months ending September 2026, Samsung’s share of searches among robot vacuum brands in the United Kingdom moved from 1.1% to 0.68%, and its estimated monthly branded searches moved from 1.3K to 880.
- Across the 12 months ending September 2026, TP-Link Tapo’s share of searches among robot vacuum brands in the United Kingdom moved from 0.87% to 1%, and its estimated monthly branded searches moved from 1K to 1.3K.
How did search popularity change for United Kingdom robot vacuum brands in September 2026?
2 changes
Estimated monthly branded searches for TP-Link Tapo in the United Kingdom rose 30% over 12 measured months, from 1K to 1.3K in September 2026.
Estimated monthly branded searches for Samsung in the United Kingdom fell 32.3% over 12 measured months, from 1.3K to 880 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Samsung’s and TP-Link Tapo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Samsung
1 branded search term
- samsung robot vacuum
TP-Link Tapo
1 branded search term
- tapo robot vacuum
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