Samsung vs Sharp:Which is more popular?
In September 2026, Samsung had more branded searches than Sharp among TV brands in the United Kingdom. Samsung had about 40,500 branded searches, while Sharp had 3,600. Samsung made up 23.7% of all TV brand searches we track, and Sharp accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about TV brands, Samsung appeared in all five answers and Sharp in none.
Who do people search for more?
Samsung, about 11 searches for every 1 for Sharp
Who does AI mention more?
Samsung, mentioned in every answer we collected
Who does AI recommend more?
Samsung, the only one of the two named
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Top TV brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Samsung appeared in all five answers. Sharp did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Samsung5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
TCL5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
LG4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Hisense3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sony2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Panasonic1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Philips1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Toshiba0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
JVC0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sharp0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about TV brands
5 answers
Asked ChatGPT
“Which TV should I buy in the UK?”
Asked ChatGPT
“What are the best TV brands?”
Asked ChatGPT
“What is the best smart TV for the money?”
Searched Google, AI Overview
“smart tv”
Searched Google, AI Overview
“4k tv”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.
Share of searches by month for Samsung, Sharp. The figures are in the table below the chart.
View monthly share of searches table
| Month | LG | Samsung | Hisense | TCL | Sony | Panasonic | Toshiba | JVC | Philips | Sharp | Polaroid |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 17.3% | 25.8% | 21.1% | 7.7% | 7.7% | 7.7% | 4.2% | 2.3% | 2.3% | 2.8% | 0.99% |
| Nov 2025 | 19.1% | 28.5% | 19.1% | 7% | 7% | 7% | 3.8% | 2.1% | 1.7% | 3.1% | 1.7% |
| Dec 2025 | 16.2% | 29.5% | 19.8% | 8.8% | 7.2% | 5.9% | 4.8% | 2.1% | 1.8% | 2.6% | 1.2% |
| Jan 2026 | 18.1% | 27% | 18.1% | 9.9% | 8.1% | 6.6% | 4.4% | 2.4% | 2% | 2.4% | 1% |
| Feb 2026 | 18.1% | 27% | 18.1% | 9.9% | 8.1% | 6.6% | 4.4% | 2.4% | 1.9% | 2.4% | 1.1% |
| Mar 2026 | 18% | 26.9% | 18% | 9.8% | 8% | 6.6% | 4.4% | 2.4% | 2.4% | 2.4% | 1.1% |
| Apr 2026 | 18.8% | 28.1% | 18.8% | 8.4% | 6.9% | 5.6% | 4.6% | 3.1% | 2% | 2.5% | 1.1% |
| May 2026 | 17.5% | 26.2% | 21.4% | 7.8% | 7.8% | 6.4% | 4.3% | 2.8% | 2.3% | 2.3% | 1% |
| Jun 2026 | 17.9% | 26.7% | 21.8% | 8% | 6.5% | 6.5% | 4.4% | 2.4% | 1.9% | 2.9% | 1.1% |
| Jul 2026 | 16.7% | 24.9% | 24.9% | 7.4% | 7.4% | 6.1% | 4.1% | 2.7% | 2.2% | 2.7% | 0.98% |
| Aug 2026 | 17.6% | 26.3% | 21.5% | 7.9% | 7.9% | 6.4% | 4.3% | 2.9% | 1.9% | 2.3% | 1% |
| Sep 2026 | 23.7% | 23.7% | 19.4% | 8.7% | 7.1% | 5.8% | 3.9% | 2.6% | 2.1% | 2.1% | 0.94% |
How has the Samsung and Sharp comparison changed over the last 12 months?
3 findings
- Samsung was ahead of Sharp in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Samsung’s share of searches among TV brands in the United Kingdom moved from 25.8% to 23.7%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
- Across the 12 months ending September 2026, Sharp’s share of searches among TV brands in the United Kingdom moved from 2.8% to 2.1%, and its estimated monthly branded searches moved from 5.4K to 3.6K.
How did search popularity change for United Kingdom TV brands in September 2026?
3 changes
In September 2026, LG overtook Samsung and Hisense to become the leader among TV brands in the United Kingdom, with 23.7% of the searches.
In September 2026, Samsung lost share of searches among TV brands in the United Kingdom, from 26.3% to 23.7%.
Sharp’s share of searches among TV brands in the United Kingdom has lost ground for 3 months in a row, from 2.9% to 2.1% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Samsung’s and Sharp’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among TV brands
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