Brandwave

LG vs Philips:Which is more popular?

In September 2026, LG had more branded searches than Philips among TV brands in the United Kingdom. LG had about 40,500 branded searches, while Philips had 3,600. LG made up 23.7% of all TV brand searches we track, and Philips accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about TV brands, LG appeared in four of the five answers and Philips in one. LG was mentioned before Philips in three out of four answers that named either.

Among TV brands in the United Kingdom in September 2026

Who do people search for more?

LG, about 11 searches for every 1 for Philips

LG 40.5K searchesPhilips 3.6K searches

Who does AI mention more?

LG, mentioned in 4 of 5 answers, Philips in 1

LG in 4 of 5Philips in 1 of 5

Who does AI recommend more?

LG, named ahead of Philips in 3 of 4 answers

LG first in 3Philips first in 1

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Top TV brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, LG was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Philips was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. LG was listed before Philips in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. TCL1st
  2. Samsung2nd
  3. LG3rd
  4. Hisense4th
  5. Sony5th
  6. Philips6th
  7. Panasonic7th
  8. Toshiba–
  9. JVC–
  10. Sharp–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Samsung5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TCL5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LG4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hisense3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sony2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Panasonic1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Philips1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Toshiba0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • JVC0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sharp0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about TV brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.

Is LG or Philips more popular in search?

This chart shows how often people search Google for LG and Philips by name. Each line represents a brand's share of searches for all 11 TV brands we track, month by month, from searches in United Kingdom.

LG and Philips among TV brands in the United Kingdom, by month

Share of searches by month for LG, Philips. The figures are in the table below the chart.

View monthly share of searches table
MonthLGSamsungHisenseTCLSonyPanasonicToshibaJVCPhilipsSharpPolaroid
Oct 202517.3%25.8%21.1%7.7%7.7%7.7%4.2%2.3%2.3%2.8%0.99%
Nov 202519.1%28.5%19.1%7%7%7%3.8%2.1%1.7%3.1%1.7%
Dec 202516.2%29.5%19.8%8.8%7.2%5.9%4.8%2.1%1.8%2.6%1.2%
Jan 202618.1%27%18.1%9.9%8.1%6.6%4.4%2.4%2%2.4%1%
Feb 202618.1%27%18.1%9.9%8.1%6.6%4.4%2.4%1.9%2.4%1.1%
Mar 202618%26.9%18%9.8%8%6.6%4.4%2.4%2.4%2.4%1.1%
Apr 202618.8%28.1%18.8%8.4%6.9%5.6%4.6%3.1%2%2.5%1.1%
May 202617.5%26.2%21.4%7.8%7.8%6.4%4.3%2.8%2.3%2.3%1%
Jun 202617.9%26.7%21.8%8%6.5%6.5%4.4%2.4%1.9%2.9%1.1%
Jul 202616.7%24.9%24.9%7.4%7.4%6.1%4.1%2.7%2.2%2.7%0.98%
Aug 202617.6%26.3%21.5%7.9%7.9%6.4%4.3%2.9%1.9%2.3%1%
Sep 202623.7%23.7%19.4%8.7%7.1%5.8%3.9%2.6%2.1%2.1%0.94%

How has the LG and Philips comparison changed over the last 12 months?

3 findings
  • LG was ahead of Philips in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, LG’s share of searches among TV brands in the United Kingdom moved from 17.3% to 23.7%, and its estimated monthly branded searches moved from 33.1K to 40.5K.
  • Across the 12 months ending September 2026, Philips’ share of searches among TV brands in the United Kingdom moved from 2.3% to 2.1%, and its estimated monthly branded searches moved from 4.4K to 3.6K.

How did search popularity change for United Kingdom TV brands in September 2026?

2 changes

  1. In September 2026, LG overtook Samsung and Hisense to become the leader among TV brands in the United Kingdom, with 23.7% of the searches.

  2. In September 2026, Philips rose from 10th to 9th among TV brands in the United Kingdom.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using LG’s and Philips’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

LG

1 branded search term

  • lg tv

Philips

1 branded search term

  • philips tv

How the Brand Demand Index is measured

Other head-to-heads among TV brands

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