Brandwave

AEG vs LG:Which is more popular?

In September 2026, LG had more branded searches than AEG among washing machine brands in the United Kingdom. LG had about 18,100 branded searches, while AEG had 8,100. LG made up 6.7% of all washing machine brand searches we track, and AEG accounted for 3%. When we asked ChatGPT and Google AI Overviews about washing machine brands, LG appeared in four of the five answers and AEG in one. LG was mentioned before AEG in every answer that named either.

Among washing machine brands in the United Kingdom in September 2026

Who do people search for more?

LG, about 2 searches for every 1 for AEG

LG 18.1K searchesAEG 8.1K searches

Who does AI mention more?

LG, mentioned in 4 of 5 answers, AEG in 1

LG in 4 of 5AEG in 1 of 5

Who does AI recommend more?

LG, named ahead of AEG in 4 of 4 answers

LG first in 4AEG never first

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Top washing machine brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, LG was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. AEG was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. LG was listed before AEG in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Beko1st
  2. LG2nd
  3. Bosch3rd
  4. Hoover4th
  5. Miele5th
  6. Samsung6th
  7. AEG7th
  8. Hotpoint–
  9. Indesit–
  10. Hisense–
  11. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Beko4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LG4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Samsung2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hoover2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Miele1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AEG1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hotpoint0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Indesit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hisense0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about washing machine brands

5 answers
  • Asked ChatGPT

    “Which washing machine should I buy in the UK?”

    1. 1Bosch
    2. 2Beko
    3. 3Samsung
    4. 4LG
  • Asked ChatGPT

    “What are the most reliable washing machine brands?”

    1. 1Miele
    2. 2LG
    3. 3Bosch
    4. 4AEG
    5. 5Beko
  • Asked ChatGPT

    “What is the best washing machine for a family?”

    1. 1LG
    2. 2Bosch
  • Searched Google, AI Overview

    “washing machine”

    1. 1Beko
    2. 2Hoover
  • Searched Google, AI Overview

    “washing machines”

    1. 1Beko
    2. 2Hoover
    3. 3LG
    4. 4Samsung

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.

Is AEG or LG more popular in search?

This chart shows how often people search Google for AEG and LG by name. Each line represents a brand's share of searches for all 14 washing machine brands we track, month by month, from searches in United Kingdom.

AEG and LG among washing machine brands in the United Kingdom, by month

Share of searches by month for LG, AEG. The figures are in the table below the chart.

View monthly share of searches table
MonthBoschHotpointSamsungBekoIndesitMieleHisenseHooverLGHaierZanussiAEGCandyWhirlpool
Oct 202513.5%13.5%13.5%11%7.4%9%6%6%6%3.3%4%2.7%3.3%0.96%
Nov 202513.3%13.3%13.3%10.8%7.3%8.9%5.9%5.9%7.3%3.2%4%2.7%3.2%0.95%
Dec 202515.1%12.4%15.1%10.1%6.8%8.3%5.5%5.5%6.8%3.7%3.7%3%3%0.9%
Jan 202613.3%13.3%13.3%10.8%7.3%8.9%5.9%5.9%7.3%3.2%4%2.7%3.2%0.95%
Feb 202615%12.3%12.3%10.1%8.2%8.2%6.7%6.7%6.7%3.7%3.7%2.4%3%0.89%
Mar 202613.7%13.7%13.7%11.2%7.5%9.1%6.1%6.1%6.1%3.3%3.3%2.7%2.7%0.81%
Apr 202612.6%12.6%12.6%10.3%8.4%10.3%6.9%5.6%6.9%3.8%3.8%2.5%3.1%0.91%
May 202612.9%12.9%12.9%10.6%7.1%8.7%7.1%5.8%7.1%3.9%3.9%3.2%3.2%0.94%
Jun 202613.5%13.5%13.5%11%7.4%9%7.4%6%6%3.3%3.3%2.7%2.7%0.77%
Jul 202614.3%14.3%11.7%9.6%7.8%9.6%6.4%6.4%6.4%3.5%3.5%2.9%2.9%0.82%
Aug 202615.6%12.7%12.7%10.4%7%8.5%7%5.7%7%3.8%3.1%2.5%3.1%0.73%
Sep 202615%12.2%12.2%10%8.2%8.2%6.7%6.7%6.7%3.7%3.7%3%3%0.89%

How has the AEG and LG comparison changed over the last 12 months?

3 findings
  • LG was ahead of AEG in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, AEG’s share of searches among washing machine brands in the United Kingdom moved from 2.7% to 3%, and its estimated monthly branded searches held steady at 8.1K.
  • Across the 12 months ending September 2026, LG’s share of searches among washing machine brands in the United Kingdom moved from 6% to 6.7%, and its estimated monthly branded searches held steady at 18.1K.

How did search popularity change for United Kingdom washing machine brands in September 2026?

2 changes
  1. In September 2026, Hoover overtook LG to rank 8th among washing machine brands in the United Kingdom, with 6.7% of the searches.

  2. In September 2026, AEG rose from 13th to 12th among washing machine brands in the United Kingdom.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using AEG’s and LG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

AEG

1 branded search term

  • aeg washing machine

LG

1 branded search term

  • lg washing machine

How the Brand Demand Index is measured

Other head-to-heads among washing machine brands

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