Hotpoint vs LG:Which is more popular?
In September 2026, Hotpoint had more branded searches than LG among washing machine brands in the United Kingdom. Hotpoint had about 33,100 branded searches, while LG had 18,100. Hotpoint made up 12.2% of all washing machine brand searches we track, and LG accounted for 6.7%. When we asked ChatGPT and Google AI Overviews about washing machine brands, LG appeared in four of the five answers and Hotpoint in none.
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Top washing machine brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, LG was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Hotpoint did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Beko4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
LG4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bosch3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Samsung2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Hoover2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Miele1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
AEG1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hotpoint0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Indesit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hisense0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about washing machine brands
5 answers
Asked ChatGPT
“Which washing machine should I buy in the UK?”
Asked ChatGPT
“What are the most reliable washing machine brands?”
Asked ChatGPT
“What is the best washing machine for a family?”
Searched Google, AI Overview
“washing machine”
Searched Google, AI Overview
“washing machines”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.
Is Hotpoint or LG more popular in search?
This chart shows how often people search Google for Hotpoint and LG by name. Each line represents a brand's share of searches for all 14 washing machine brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Hotpoint, LG. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bosch | Hotpoint | Samsung | Beko | Indesit | Miele | Hisense | Hoover | LG | Haier | Zanussi | AEG | Candy | Whirlpool |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 13.5% | 13.5% | 13.5% | 11% | 7.4% | 9% | 6% | 6% | 6% | 3.3% | 4% | 2.7% | 3.3% | 0.96% |
| Nov 2025 | 13.3% | 13.3% | 13.3% | 10.8% | 7.3% | 8.9% | 5.9% | 5.9% | 7.3% | 3.2% | 4% | 2.7% | 3.2% | 0.95% |
| Dec 2025 | 15.1% | 12.4% | 15.1% | 10.1% | 6.8% | 8.3% | 5.5% | 5.5% | 6.8% | 3.7% | 3.7% | 3% | 3% | 0.9% |
| Jan 2026 | 13.3% | 13.3% | 13.3% | 10.8% | 7.3% | 8.9% | 5.9% | 5.9% | 7.3% | 3.2% | 4% | 2.7% | 3.2% | 0.95% |
| Feb 2026 | 15% | 12.3% | 12.3% | 10.1% | 8.2% | 8.2% | 6.7% | 6.7% | 6.7% | 3.7% | 3.7% | 2.4% | 3% | 0.89% |
| Mar 2026 | 13.7% | 13.7% | 13.7% | 11.2% | 7.5% | 9.1% | 6.1% | 6.1% | 6.1% | 3.3% | 3.3% | 2.7% | 2.7% | 0.81% |
| Apr 2026 | 12.6% | 12.6% | 12.6% | 10.3% | 8.4% | 10.3% | 6.9% | 5.6% | 6.9% | 3.8% | 3.8% | 2.5% | 3.1% | 0.91% |
| May 2026 | 12.9% | 12.9% | 12.9% | 10.6% | 7.1% | 8.7% | 7.1% | 5.8% | 7.1% | 3.9% | 3.9% | 3.2% | 3.2% | 0.94% |
| Jun 2026 | 13.5% | 13.5% | 13.5% | 11% | 7.4% | 9% | 7.4% | 6% | 6% | 3.3% | 3.3% | 2.7% | 2.7% | 0.77% |
| Jul 2026 | 14.3% | 14.3% | 11.7% | 9.6% | 7.8% | 9.6% | 6.4% | 6.4% | 6.4% | 3.5% | 3.5% | 2.9% | 2.9% | 0.82% |
| Aug 2026 | 15.6% | 12.7% | 12.7% | 10.4% | 7% | 8.5% | 7% | 5.7% | 7% | 3.8% | 3.1% | 2.5% | 3.1% | 0.73% |
| Sep 2026 | 15% | 12.2% | 12.2% | 10% | 8.2% | 8.2% | 6.7% | 6.7% | 6.7% | 3.7% | 3.7% | 3% | 3% | 0.89% |
How has the Hotpoint and LG comparison changed over the last 12 months?
3 findings
- Hotpoint was ahead of LG in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hotpoint’s share of searches among washing machine brands in the United Kingdom moved from 13.5% to 12.2%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
- Across the 12 months ending September 2026, LG’s share of searches among washing machine brands in the United Kingdom moved from 6% to 6.7%, and its estimated monthly branded searches held steady at 18.1K.
How did search popularity change for United Kingdom washing machine brands in September 2026?
2 changes
In September 2026, Hoover overtook LG to rank 8th among washing machine brands in the United Kingdom, with 6.7% of the searches.
In September 2026, Hotpoint lost share of searches among washing machine brands in the United Kingdom, from 12.7% to 12.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Hotpoint’s and LG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among washing machine brands
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