Haier vs Zanussi:Which is more popular?
In September 2026, Haier and Zanussi were level in searches among washing machine brands in the United Kingdom, with an estimated 9.9K branded searches each, at 3.7% of the total each. When we asked ChatGPT and Google AI Overviews about washing machine brands, neither Haier nor Zanussi appeared in any of the five answers.
Who do people search for more?
Haier and Zanussi are searched for about as often as each other.
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top washing machine brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Haier nor Zanussi showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Beko4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
LG4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bosch3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Samsung2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Hoover2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Miele1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
AEG1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hotpoint0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Haier0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Zanussi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about washing machine brands
5 answers
Asked ChatGPT
“Which washing machine should I buy in the UK?”
Asked ChatGPT
“What are the most reliable washing machine brands?”
Asked ChatGPT
“What is the best washing machine for a family?”
Searched Google, AI Overview
“washing machine”
Searched Google, AI Overview
“washing machines”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.
Is Haier or Zanussi more popular in search?
This chart shows how often people search Google for Haier and Zanussi by name. Each line represents a brand's share of searches for all 14 washing machine brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Haier, Zanussi. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bosch | Hotpoint | Samsung | Beko | Indesit | Miele | Hisense | Hoover | LG | Haier | Zanussi | AEG | Candy | Whirlpool |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 13.5% | 13.5% | 13.5% | 11% | 7.4% | 9% | 6% | 6% | 6% | 3.3% | 4% | 2.7% | 3.3% | 0.96% |
| Nov 2025 | 13.3% | 13.3% | 13.3% | 10.8% | 7.3% | 8.9% | 5.9% | 5.9% | 7.3% | 3.2% | 4% | 2.7% | 3.2% | 0.95% |
| Dec 2025 | 15.1% | 12.4% | 15.1% | 10.1% | 6.8% | 8.3% | 5.5% | 5.5% | 6.8% | 3.7% | 3.7% | 3% | 3% | 0.9% |
| Jan 2026 | 13.3% | 13.3% | 13.3% | 10.8% | 7.3% | 8.9% | 5.9% | 5.9% | 7.3% | 3.2% | 4% | 2.7% | 3.2% | 0.95% |
| Feb 2026 | 15% | 12.3% | 12.3% | 10.1% | 8.2% | 8.2% | 6.7% | 6.7% | 6.7% | 3.7% | 3.7% | 2.4% | 3% | 0.89% |
| Mar 2026 | 13.7% | 13.7% | 13.7% | 11.2% | 7.5% | 9.1% | 6.1% | 6.1% | 6.1% | 3.3% | 3.3% | 2.7% | 2.7% | 0.81% |
| Apr 2026 | 12.6% | 12.6% | 12.6% | 10.3% | 8.4% | 10.3% | 6.9% | 5.6% | 6.9% | 3.8% | 3.8% | 2.5% | 3.1% | 0.91% |
| May 2026 | 12.9% | 12.9% | 12.9% | 10.6% | 7.1% | 8.7% | 7.1% | 5.8% | 7.1% | 3.9% | 3.9% | 3.2% | 3.2% | 0.94% |
| Jun 2026 | 13.5% | 13.5% | 13.5% | 11% | 7.4% | 9% | 7.4% | 6% | 6% | 3.3% | 3.3% | 2.7% | 2.7% | 0.77% |
| Jul 2026 | 14.3% | 14.3% | 11.7% | 9.6% | 7.8% | 9.6% | 6.4% | 6.4% | 6.4% | 3.5% | 3.5% | 2.9% | 2.9% | 0.82% |
| Aug 2026 | 15.6% | 12.7% | 12.7% | 10.4% | 7% | 8.5% | 7% | 5.7% | 7% | 3.8% | 3.1% | 2.5% | 3.1% | 0.73% |
| Sep 2026 | 15% | 12.2% | 12.2% | 10% | 8.2% | 8.2% | 6.7% | 6.7% | 6.7% | 3.7% | 3.7% | 3% | 3% | 0.89% |
How has the Haier and Zanussi comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Haier took it in August 2026.
- Across the 12 months ending September 2026, Haier’s share of searches among washing machine brands in the United Kingdom moved from 3.3% to 3.7%, and its estimated monthly branded searches held steady at 9.9K.
- Across the 12 months ending September 2026, Zanussi’s share of searches among washing machine brands in the United Kingdom moved from 4% to 3.7%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
How did search popularity change for United Kingdom washing machine brands in September 2026?
1 change
In September 2026, Zanussi overtook Candy to rank 11th among washing machine brands in the United Kingdom, with 3.7% of the searches.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Haier’s and Zanussi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among washing machine brands
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