Brandwave

AEG vs LG:Which is more popular?

In September 2026, LG had more branded searches than AEG among fridge brands in the United Kingdom. LG had about 1,900 branded searches, while AEG had 1,000. LG made up 2.7% of all fridge brand searches we track, and AEG accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about fridge brands, LG appeared in two of the five answers and AEG in none.

Among fridge brands in the United Kingdom in September 2026

Who do people search for more?

LG, about 90% more searches than AEG

LG 1.9K searchesAEG 1K searches

Who does AI mention more?

LG, mentioned in 2 of 5 answers, AEG in 0

LG in 2 of 5AEG in 0 of 5

Who does AI recommend more?

LG, the only one of the two named

LG first in 2AEG never named

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Top fridge brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, LG was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. AEG did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hisense1st
  2. LG2nd
  3. Samsung3rd
  4. Beko4th
  5. Fridgemaster5th
  6. Bosch5th
  7. Liebherr7th
  8. Haier8th
  9. Miele9th
  10. +5 more
  11. AEG–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hisense4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Samsung3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beko2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosch2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LG2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fridgemaster1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Haier1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Liebherr1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Miele1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AEG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about fridge brands

5 answers

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.

Is AEG or LG more popular in search?

This chart shows how often people search Google for AEG and LG by name. Each line represents a brand's share of searches for all 15 fridge brands we track, month by month, from searches in United Kingdom.

AEG and LG among fridge brands in the United Kingdom, by month

Share of searches by month for LG, AEG. The figures are in the table below the chart.

View monthly share of searches table
MonthSmegSamsungBekoFridgemasterHaierHisenseLiebherrBoschHotpointMieleFisher & PaykelLGIndesitZanussiAEG
Oct 202535.6%15.9%5.8%5.8%3.8%5.8%5.8%4.7%3.2%2.5%3.2%2.5%1.7%2.1%1.7%
Nov 202530.4%16.6%6%7.4%4%7.4%4.9%4.9%3.3%3.3%3.3%3.3%1.8%2.2%1.4%
Dec 202535.3%15.7%5.7%7%3.8%7%4.6%4.6%3%2.5%3%3%1.6%1.6%1.4%
Jan 202636.9%16.5%6%6%4%6%4.9%4%2.6%2.6%3.3%2.6%1.8%1.8%1.2%
Feb 202637.6%13.7%6.1%6.1%3.2%6.1%4.9%4.9%3.2%3.2%3.2%2.7%1.7%1.7%1.5%
Mar 202634.5%15.4%6.8%5.6%3.7%5.6%5.6%4.5%3.7%3%3%3%2%2%1.6%
Apr 202635.9%13.1%5.8%5.8%7.1%5.8%4.7%3.9%3.1%3.9%2.6%3.1%2.1%1.6%1.4%
May 202632.2%14.4%6.4%6.4%6.4%6.4%5.2%4.2%4.2%3.5%2.8%2.8%1.9%1.9%1.5%
Jun 202630.1%13.4%7.3%7.3%4.9%7.3%6%4.9%3.9%3.3%2.6%3.3%2.2%2.2%1.4%
Jul 202630.5%11.1%7.4%7.4%5%7.4%6.1%5%4%3.3%3.3%3.3%2.2%2.2%1.8%
Aug 202635%10.5%7%7%4.6%7%5.7%4.6%3.7%3.7%3.1%3.1%1.7%2.1%1.3%
Sep 202632.1%11.7%7.8%6.4%6.4%6.4%6.4%5.2%3.5%3.5%2.7%2.7%1.9%1.9%1.4%

How has the AEG and LG comparison changed over the last 12 months?

3 findings
  • LG was ahead of AEG in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, AEG’s share of searches among fridge brands in the United Kingdom moved from 1.7% to 1.4%, and its estimated monthly branded searches moved from 1.3K to 1K.
  • Across the 12 months ending September 2026, LG’s share of searches among fridge brands in the United Kingdom moved from 2.5% to 2.7%, and its estimated monthly branded searches held steady at 1.9K.

How did search popularity change for United Kingdom fridge brands in September 2026?

1 change
  1. Estimated monthly branded searches for AEG in the United Kingdom fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using AEG’s and LG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

AEG

1 branded search term

  • aeg fridge

LG

1 branded search term

  • lg fridge

How the Brand Demand Index is measured

Other head-to-heads among fridge brands

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