Brandwave

AEG vs Neff:Which is more popular?

In September 2026, Neff had more branded searches than AEG among dishwasher brands in the United Kingdom. Neff had about 5,400 branded searches, while AEG had 4,400. Neff made up 6.2% of all dishwasher brand searches we track, and AEG accounted for 5.1%. When we asked ChatGPT and Google AI Overviews about dishwasher brands, Neff appeared in two of the five answers and AEG in one. AEG and Neff were each mentioned first in one of the two answers that named either.

Among dishwasher brands in the United Kingdom in September 2026

Who do people search for more?

Neff, about 23% more searches than AEG

Neff 5.4K searchesAEG 4.4K searches

Who does AI mention more?

Neff, mentioned in 2 of 5 answers, AEG in 1

Neff in 2 of 5AEG in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

AEG first in 1Neff first in 1

Follow AEG vs Neff and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top dishwasher brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Neff was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. AEG was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. AEG and Neff were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Beko2nd
  3. Miele3rd
  4. Indesit4th
  5. Neff5th
  6. Hisense6th
  7. AEG7th
  8. Smeg8th
  9. LG9th
  10. Hotpoint–
  11. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Beko5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Miele4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Neff2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hisense1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AEG1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Indesit1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Smeg1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LG1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hotpoint0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about dishwasher brands

5 answers

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.

Is AEG or Neff more popular in search?

This chart shows how often people search Google for AEG and Neff by name. Each line represents a brand's share of searches for all 14 dishwasher brands we track, month by month, from searches in United Kingdom.

AEG and Neff among dishwasher brands in the United Kingdom, by month

Share of searches by month for Neff, AEG. The figures are in the table below the chart.

View monthly share of searches table
MonthBoschBekoMieleHotpointHisenseNeffAEGIndesitSamsungZanussiSmegElectroluxHaierLG
Oct 202526.9%14.7%9.8%8%5.4%6.5%5.4%5.4%5.4%4.4%3.6%1.9%1.3%1.6%
Nov 202529.5%13.2%10.8%8.8%5.9%5.9%4.8%3.9%5.9%3.2%3.2%1.7%1.4%1.7%
Dec 202527.8%15.2%10.2%8.3%5.5%6.8%4.5%4.5%5.5%3.7%3%2%1.3%1.6%
Jan 202631.3%11.4%9.3%7.6%6.2%6.2%6.2%4.2%5.1%4.2%3.4%1.8%1.2%1.8%
Feb 202630.6%11.2%9.1%7.4%6.1%7.4%6.1%5%5%4.1%3.3%1.8%1.1%1.8%
Mar 202629.8%10.9%10.9%8.9%4.8%7.3%5.9%4.8%4.8%4%3.2%1.8%1.1%1.8%
Apr 202631.5%11.5%11.5%7.7%5.1%6.3%5.1%5.1%4.2%4.2%2.8%1.9%1.5%1.5%
May 202628.2%12.6%12.6%8.4%5.6%6.9%5.6%4.6%4.6%3.7%2.4%2%1.3%1.7%
Jun 202630%11%11%8.9%6%7.3%4.9%4.9%4.9%3.9%2.6%2.2%1.2%1.4%
Jul 202630%11%11%8.9%6%7.3%4.9%4.9%4.9%3.9%2.6%2.2%1.2%1.4%
Aug 202631.1%11.4%11.4%7.6%6.2%6.2%5%5%4.1%4.1%2.8%2.2%1.5%1.5%
Sep 202631.2%11.4%11.4%7.6%6.2%6.2%5.1%5.1%4.1%4.1%2.8%1.8%1.5%1.5%

How has the AEG and Neff comparison changed over the last 12 months?

3 findings
  • Neff was ahead of AEG in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, AEG’s share of searches among dishwasher brands in the United Kingdom moved from 5.4% to 5.1%, and its estimated monthly branded searches moved from 5.4K to 4.4K.
  • Across the 12 months ending September 2026, Neff’s share of searches among dishwasher brands in the United Kingdom moved from 6.5% to 6.2%, and its estimated monthly branded searches moved from 6.6K to 5.4K.

How did search popularity change for United Kingdom dishwasher brands in September 2026?

2 changes
  1. Estimated monthly branded searches for AEG in the United Kingdom fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.

  2. Estimated monthly branded searches for Neff in the United Kingdom fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using AEG’s and Neff’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

AEG

1 branded search term

  • aeg dishwasher

Neff

1 branded search term

  • neff dishwasher

How the Brand Demand Index is measured

Other head-to-heads among dishwasher brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.