Brandwave

How popular isNeff?

In September 2026, people searched for Neff by name about 5,400 times in the United Kingdom, an 18.2% decrease from the previous year. These searches made up 6.2% of all United Kingdom dishwasher brand searches, placing Neff sixth out of 14 brands. When we asked both ChatGPT and Google AI Overviews about dishwasher brands, Neff appeared in two of the five answers and was the fifth most recommended of the 14.

Search and AI answers in September 2026

Neff is the sixth most searched of 14 competitors and the fifth most recommended in AI answers.

  1. BoschShare of searches 31.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. BekoShare of searches 11.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. MieleShare of searches 11.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. HotpointShare of searches 7.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. NeffShare of searches 6.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

+9 more

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Top dishwasher brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Neff was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Neff is the fifth most recommended of the 14.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Beko2nd
  3. Miele3rd
  4. Indesit4th
  5. Neff5th
  6. Hisense6th
  7. AEG7th
  8. Smeg8th
  9. LG9th
  10. Hotpoint–
  11. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Beko5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Miele4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Neff2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hisense1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AEG1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Indesit1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Smeg1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LG1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hotpoint0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about dishwasher brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.

Which dishwasher brands compete with Neff?

Neff against dishwasher brands in the United Kingdom, by month

Share of searches by month for Bosch, Beko, Miele, Hotpoint, Hisense, Neff, AEG, Indesit, Samsung, Zanussi, Smeg. The figures are in the table below the chart.

View monthly share of searches table
MonthBoschBekoMieleHotpointHisenseNeffAEGIndesitSamsungZanussiSmegElectroluxHaierLG
Oct 202526.9%14.7%9.8%8%5.4%6.5%5.4%5.4%5.4%4.4%3.6%1.9%1.3%1.6%
Nov 202529.5%13.2%10.8%8.8%5.9%5.9%4.8%3.9%5.9%3.2%3.2%1.7%1.4%1.7%
Dec 202527.8%15.2%10.2%8.3%5.5%6.8%4.5%4.5%5.5%3.7%3%2%1.3%1.6%
Jan 202631.3%11.4%9.3%7.6%6.2%6.2%6.2%4.2%5.1%4.2%3.4%1.8%1.2%1.8%
Feb 202630.6%11.2%9.1%7.4%6.1%7.4%6.1%5%5%4.1%3.3%1.8%1.1%1.8%
Mar 202629.8%10.9%10.9%8.9%4.8%7.3%5.9%4.8%4.8%4%3.2%1.8%1.1%1.8%
Apr 202631.5%11.5%11.5%7.7%5.1%6.3%5.1%5.1%4.2%4.2%2.8%1.9%1.5%1.5%
May 202628.2%12.6%12.6%8.4%5.6%6.9%5.6%4.6%4.6%3.7%2.4%2%1.3%1.7%
Jun 202630%11%11%8.9%6%7.3%4.9%4.9%4.9%3.9%2.6%2.2%1.2%1.4%
Jul 202630%11%11%8.9%6%7.3%4.9%4.9%4.9%3.9%2.6%2.2%1.2%1.4%
Aug 202631.1%11.4%11.4%7.6%6.2%6.2%5%5%4.1%4.1%2.8%2.2%1.5%1.5%
Sep 202631.2%11.4%11.4%7.6%6.2%6.2%5.1%5.1%4.1%4.1%2.8%1.8%1.5%1.5%

  1. 1.Bosch

    31.2%

    Held 1st. 27.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.Beko

    11.4%

    Held 2nd. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Miele

    11.4%

    Held 3rd. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Hotpoint

    7.6%

    Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Hisense

    6.2%

    Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Neff

    6.2%

    Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.AEG

    5.1%

    Held 7th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Indesit

    5.1%

    Held 8th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Samsung

    4.1%

    Held 9th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Zanussi

    4.1%

    Held 10th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

  11. 11.Smeg

    2.8%

    Held 11th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

  12. 12.Electrolux

    1.8%

    Held 12th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.3 points.

  13. 13.Haier

    1.5%

    Held 13th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

  14. 14.LG

    1.5%

    Held 14th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Neff and its closest rivals

Every comparison with Neff

13 comparisons

How has branded search demand for Neff changed in the United Kingdom over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Neff in the United Kingdom fell from 6.6K to 5.4K.
  • Across the 12 months ending September 2026, Neff’s share of searches among dishwasher brands in the United Kingdom peaked at 7.4% in February 2026 and was lowest at 5.9% in November 2025.
  • Across the 12 months ending September 2026, Neff fell from 5th to 6th among dishwasher brands in the United Kingdom.

How did search popularity change for United Kingdom dishwasher brands in September 2026?

6 changes

  1. Estimated monthly branded searches for Samsung in the United Kingdom fell 33.3% over 12 measured months, from 5.4K to 3.6K in September 2026.

  2. Estimated monthly branded searches for Smeg in the United Kingdom fell 33.3% over 12 measured months, from 3.6K to 2.4K in September 2026.

  3. Estimated monthly branded searches for Beko in the United Kingdom fell 33.1% over 12 measured months, from 14.8K to 9.9K in September 2026.

  4. Estimated monthly branded searches for LG in the United Kingdom fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.

  5. Estimated monthly branded searches for AEG in the United Kingdom fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.

  6. Estimated monthly branded searches for Hotpoint in the United Kingdom fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.

How are Neff’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Neff’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • neff dishwasher

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How the Brand Demand Index is measured

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