AEG vs Whirlpool:Which is more popular?
In September 2026, AEG had more branded searches than Whirlpool among washing machine brands in the United Kingdom. AEG had about 8,100 branded searches, while Whirlpool had 2,400. AEG made up 3% of all washing machine brand searches we track, and Whirlpool accounted for 0.89%. When we asked ChatGPT and Google AI Overviews about washing machine brands, AEG appeared in one of the five answers and Whirlpool in none.
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Top washing machine brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, AEG was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Whirlpool did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Beko4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
LG4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bosch3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Samsung2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Hoover2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Miele1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
AEG1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hotpoint0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Indesit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Whirlpool0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about washing machine brands
5 answers
Asked ChatGPT
“Which washing machine should I buy in the UK?”
Asked ChatGPT
“What are the most reliable washing machine brands?”
Asked ChatGPT
“What is the best washing machine for a family?”
Searched Google, AI Overview
“washing machine”
Searched Google, AI Overview
“washing machines”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.
Is AEG or Whirlpool more popular in search?
This chart shows how often people search Google for AEG and Whirlpool by name. Each line represents a brand's share of searches for all 14 washing machine brands we track, month by month, from searches in United Kingdom.
Share of searches by month for AEG, Whirlpool. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bosch | Hotpoint | Samsung | Beko | Indesit | Miele | Hisense | Hoover | LG | Haier | Zanussi | AEG | Candy | Whirlpool |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 13.5% | 13.5% | 13.5% | 11% | 7.4% | 9% | 6% | 6% | 6% | 3.3% | 4% | 2.7% | 3.3% | 0.96% |
| Nov 2025 | 13.3% | 13.3% | 13.3% | 10.8% | 7.3% | 8.9% | 5.9% | 5.9% | 7.3% | 3.2% | 4% | 2.7% | 3.2% | 0.95% |
| Dec 2025 | 15.1% | 12.4% | 15.1% | 10.1% | 6.8% | 8.3% | 5.5% | 5.5% | 6.8% | 3.7% | 3.7% | 3% | 3% | 0.9% |
| Jan 2026 | 13.3% | 13.3% | 13.3% | 10.8% | 7.3% | 8.9% | 5.9% | 5.9% | 7.3% | 3.2% | 4% | 2.7% | 3.2% | 0.95% |
| Feb 2026 | 15% | 12.3% | 12.3% | 10.1% | 8.2% | 8.2% | 6.7% | 6.7% | 6.7% | 3.7% | 3.7% | 2.4% | 3% | 0.89% |
| Mar 2026 | 13.7% | 13.7% | 13.7% | 11.2% | 7.5% | 9.1% | 6.1% | 6.1% | 6.1% | 3.3% | 3.3% | 2.7% | 2.7% | 0.81% |
| Apr 2026 | 12.6% | 12.6% | 12.6% | 10.3% | 8.4% | 10.3% | 6.9% | 5.6% | 6.9% | 3.8% | 3.8% | 2.5% | 3.1% | 0.91% |
| May 2026 | 12.9% | 12.9% | 12.9% | 10.6% | 7.1% | 8.7% | 7.1% | 5.8% | 7.1% | 3.9% | 3.9% | 3.2% | 3.2% | 0.94% |
| Jun 2026 | 13.5% | 13.5% | 13.5% | 11% | 7.4% | 9% | 7.4% | 6% | 6% | 3.3% | 3.3% | 2.7% | 2.7% | 0.77% |
| Jul 2026 | 14.3% | 14.3% | 11.7% | 9.6% | 7.8% | 9.6% | 6.4% | 6.4% | 6.4% | 3.5% | 3.5% | 2.9% | 2.9% | 0.82% |
| Aug 2026 | 15.6% | 12.7% | 12.7% | 10.4% | 7% | 8.5% | 7% | 5.7% | 7% | 3.8% | 3.1% | 2.5% | 3.1% | 0.73% |
| Sep 2026 | 15% | 12.2% | 12.2% | 10% | 8.2% | 8.2% | 6.7% | 6.7% | 6.7% | 3.7% | 3.7% | 3% | 3% | 0.89% |
How has the AEG and Whirlpool comparison changed over the last 12 months?
3 findings
- AEG was ahead of Whirlpool in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, AEG’s share of searches among washing machine brands in the United Kingdom moved from 2.7% to 3%, and its estimated monthly branded searches held steady at 8.1K.
- Across the 12 months ending September 2026, Whirlpool’s share of searches among washing machine brands in the United Kingdom moved from 0.96% to 0.89%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
How did search popularity change for United Kingdom washing machine brands in September 2026?
2 changes
In September 2026, AEG rose from 13th to 12th among washing machine brands in the United Kingdom.
Estimated monthly branded searches for Whirlpool in the United Kingdom fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using AEG’s and Whirlpool’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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