Power tool brands in the United Kingdom:Which are most popular?

Name: Power tool brands in the United Kingdom: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Ryobi was the most searched power tool brand in the United Kingdom, accounting for 37.6% of all searches among the 12 brands we track. When we checked with ChatGPT and Google AI Overviews, DeWalt showed up in every answer. DeWalt was recommended most often, though no response put it first.

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Top power tool brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, DeWalt appeared every time. DeWalt was recommended most often, though no answer put it first. Makita was second, and Ryobi was third. Mac Allister, which ranked fifth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
DeWalt	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Bosch	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Ryobi	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Makita	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Milwaukee	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Einhell	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Mac Allister	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Erbauer	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Festool	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Black+Decker	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
HiKOKI	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Metabo	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

DeWalt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ryobi3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Makita3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Milwaukee2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Einhell2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mac Allister0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Erbauer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Festool0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Black+Decker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
HiKOKI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Metabo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about power tool brands

5 answers

Asked ChatGPT
“Which power tool brand should I buy in the UK?”
1. 1Makita
2. 2DeWalt
3. 3Ryobi
4. 4Milwaukee
5. 5Bosch
Asked ChatGPT
“What are the best power tool brands for DIY?”
1. 1Makita
2. 2DeWalt
3. 3Bosch
4. 4Ryobi
5. 5Einhell
6. 6Milwaukee
Asked ChatGPT
“What is the best cordless drill?”
1. 1Makita
2. 2DeWalt
3. 3Bosch
4. 4Einhell
Searched Google, AI Overview
“power tools”
1. 1DeWalt
Searched Google, AI Overview
“cordless drill”
1. 1Ryobi
2. 2DeWalt
3. 3Bosch

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.

Which power tool brands do people search for most?

This chart shows how often people search Google for each power tool brand by name. Each line represents a brand's share of searches for all 12 power tool brands we track, month by month, from searches in United Kingdom.

Share of searches among power tool brands in the United Kingdom, by month

Month	Ryobi	DeWalt	Makita	Milwaukee	Mac Allister	Erbauer	Festool	Einhell	Black+Decker	HiKOKI	Metabo	Bosch
Oct 2025	28.6%	23.4%	12.8%	9.5%	3.8%	4.7%	7%	3.8%	3.1%	1.1%	1.4%	0.62%
Nov 2025	35.1%	19.3%	12.9%	9.6%	3.9%	4.7%	5.8%	3.2%	2.6%	1.1%	1.4%	0.51%
Dec 2025	30.8%	25.2%	13.8%	10.2%	2.2%	4.1%	5%	3.4%	2.2%	1%	1.5%	0.54%
Jan 2026	36.4%	19.9%	13.3%	8.3%	2.7%	4.9%	6%	3.3%	2.2%	1.2%	1.4%	0.52%
Feb 2026	28.2%	23%	12.6%	9.5%	3.8%	5.6%	6.9%	3.8%	2.5%	1.7%	1.7%	0.74%
Mar 2026	34.8%	19%	12.7%	9.5%	3.1%	4.7%	5.7%	4.7%	2.5%	1.4%	1.4%	0.61%
Apr 2026	39.4%	17.7%	11.8%	7.2%	3.5%	4.3%	5.3%	5.3%	2.9%	1%	1%	0.47%
May 2026	44.2%	16.2%	10.8%	6.5%	4%	4%	4%	4.8%	3.2%	0.95%	0.95%	0.43%
Jun 2026	34.5%	18.9%	12.6%	6.3%	3.8%	3.8%	8.5%	4.6%	4.6%	0.92%	1.1%	0.38%
Jul 2026	30.8%	13.8%	9.2%	5.6%	25.2%	3.4%	3.4%	3.4%	3.4%	0.82%	0.82%	0.34%
Aug 2026	34.9%	19.1%	12.8%	11.2%	3.8%	4.7%	4.7%	3.8%	2.5%	1.1%	1.1%	0.39%
Sep 2026	37.6%	16.9%	13.8%	10.1%	5.1%	4.1%	4.1%	3.4%	2.3%	1.2%	0.99%	0.44%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Ryobi	37.6%	110K	+21.5%	+2.7 points
2, held 2nd	DeWalt	16.9%	49.5K	0%	-2.2 points
3, held 3rd	Makita	13.8%	40.5K	+22.4%	+1.1 points
4, held 4th	Milwaukee	10.1%	29.5K	+1.7%	-1.1 points
5, moved from 8th to 5th	Mac Allister	5.1%	14.8K	+49.5%	+1.2 pointsmoved from 8th to 5th
6, moved from 5th to 6th	Erbauer	4.1%	12.1K	0%	-0.5 pointsmoved from 5th to 6th
7, moved from 6th to 7th	Festool	4.1%	12.1K	0%	-0.5 pointsmoved from 6th to 7th
8, moved from 7th to 8th	Einhell	3.4%	9.9K	0%	-0.4 pointsmoved from 7th to 8th
9, held 9th	Black+Decker	2.3%	6.6K	0%	-0.3 points
10, held 10th	HiKOKI	1.2%	3.6K	+24.1%	+0.1 points
11, held 11th	Metabo	0.99%	2.9K	0%	-0.1 points
12, held 12th	Bosch	0.44%	1.3K	+30%	+0.1 points

1.Ryobi
37.6%
Held 1st. 110K estimated branded searches, +21.5% vs prior month. Share +2.7 points.
2.DeWalt
16.9%
Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share -2.2 points.
3.Makita
13.8%
Held 3rd. 40.5K estimated branded searches, +22.4% vs prior month. Share +1.1 points.
4.Milwaukee
10.1%
Held 4th. 29.5K estimated branded searches, +1.7% vs prior month. Share -1.1 points.
5.Mac Allister
5.1%
Moved from 8th to 5th. 14.8K estimated branded searches, +49.5% vs prior month. Share +1.2 points.
6.Erbauer
4.1%
Moved from 5th to 6th. 12.1K estimated branded searches, 0% vs prior month. Share -0.5 points.
7.Festool
4.1%
Moved from 6th to 7th. 12.1K estimated branded searches, 0% vs prior month. Share -0.5 points.
8.Einhell
3.4%
Moved from 7th to 8th. 9.9K estimated branded searches, 0% vs prior month. Share -0.4 points.
9.Black+Decker
2.3%
Held 9th. 6.6K estimated branded searches, 0% vs prior month. Share -0.3 points.
10.HiKOKI
1.2%
Held 10th. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.1 points.
11.Metabo
0.99%
Held 11th. 2.9K estimated branded searches, 0% vs prior month. Share -0.1 points.
12.Bosch
0.44%
Held 12th. 1.3K estimated branded searches, +30% vs prior month. Share +0.1 points.

Which brand is most popular in search among power tool brands in the United Kingdom?

12 brands

In September 2026, Ryobi was the most searched among power tool brands in the United Kingdom, with an estimated 110K branded searches, 37.6% of all searches for the 12 we track. DeWalt is in 2nd place, 20.7 percentage points behind at 16.9%.

United Kingdom power tool brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Ryobi	28.6% → 37.6%	44.2%May 2026	28.2%Feb 2026	1st
DeWalt	23.4% → 16.9%	25.2%Dec 2025	13.8%Jul 2026	2nd
Makita	12.8% → 13.8%	13.8%Sep 2026	9.2%Jul 2026	3rd
Milwaukee	9.5% → 10.1%	11.2%Aug 2026	5.6%Jul 2026	4th
Mac Allister	3.8% → 5.1%	25.2%Jul 2026	2.2%Dec 2025	8th → 5th
Erbauer	4.7% → 4.1%	5.6%Feb 2026	3.4%Jul 2026	6th
Festool	7% → 4.1%	8.5%Jun 2026	3.4%Jul 2026	5th → 7th
Einhell	3.8% → 3.4%	5.3%Apr 2026	3.2%Nov 2025	7th → 8th
Black+Decker	3.1% → 2.3%	4.6%Jun 2026	2.2%Jan 2026	9th
HiKOKI	1.1% → 1.2%	1.7%Feb 2026	0.82%Jul 2026	11th → 10th
Metabo	1.4% → 0.99%	1.7%Feb 2026	0.82%Jul 2026	10th → 11th
Bosch	0.62% → 0.44%	0.74%Feb 2026	0.34%Jul 2026	12th

Each finding as a sentence

Across the 12 months ending September 2026, Ryobi’s share of searches among power tool brands in the United Kingdom increased from 28.6% to 37.6%.
Across the 12 months ending September 2026, DeWalt’s share of searches among power tool brands in the United Kingdom decreased from 23.4% to 16.9%.
Across the 12 months ending September 2026, Makita’s share of searches among power tool brands in the United Kingdom increased from 12.8% to 13.8%.
Across the 12 months ending September 2026, Milwaukee’s share of searches among power tool brands in the United Kingdom increased from 9.5% to 10.1%.
Across the 12 months ending September 2026, Mac Allister’s share of searches among power tool brands in the United Kingdom increased from 3.8% to 5.1%.
Across the 12 months ending September 2026, Erbauer’s share of searches among power tool brands in the United Kingdom decreased from 4.7% to 4.1%.
Across the 12 months ending September 2026, Festool’s share of searches among power tool brands in the United Kingdom decreased from 7% to 4.1%.
Across the 12 months ending September 2026, Black+Decker’s share of searches among power tool brands in the United Kingdom decreased from 3.1% to 2.3%.
Across the 12 months ending September 2026, Ryobi’s share of searches among power tool brands in the United Kingdom peaked at 44.2% in May 2026 and was lowest at 28.2% in February 2026.
Across the 12 months ending September 2026, DeWalt’s share of searches among power tool brands in the United Kingdom peaked at 25.2% in December 2025 and was lowest at 13.8% in July 2026.
Across the 12 months ending September 2026, Makita’s share of searches among power tool brands in the United Kingdom peaked at 13.8% in September 2026 and was lowest at 9.2% in July 2026.
Across the 12 months ending September 2026, Milwaukee’s share of searches among power tool brands in the United Kingdom peaked at 11.2% in August 2026 and was lowest at 5.6% in July 2026.
Across the 12 months ending September 2026, Mac Allister’s share of searches among power tool brands in the United Kingdom peaked at 25.2% in July 2026 and was lowest at 2.2% in December 2025.
Across the 12 months ending September 2026, Erbauer’s share of searches among power tool brands in the United Kingdom peaked at 5.6% in February 2026 and was lowest at 3.4% in July 2026.
Across the 12 months ending September 2026, Festool’s share of searches among power tool brands in the United Kingdom peaked at 8.5% in June 2026 and was lowest at 3.4% in July 2026.
Across the 12 months ending September 2026, Einhell’s share of searches among power tool brands in the United Kingdom peaked at 5.3% in April 2026 and was lowest at 3.2% in November 2025.
Across the 12 months ending September 2026, Black+Decker’s share of searches among power tool brands in the United Kingdom peaked at 4.6% in June 2026 and was lowest at 2.2% in January 2026.
Across the 12 months ending September 2026, Mac Allister rose from 8th to 5th among power tool brands in the United Kingdom.
Across the 12 months ending September 2026, Festool fell from 5th to 7th among power tool brands in the United Kingdom.
Across the 12 months ending September 2026, Einhell fell from 7th to 8th among power tool brands in the United Kingdom.
Across the 12 months ending September 2026, HiKOKI rose from 11th to 10th among power tool brands in the United Kingdom.
Across the 12 months ending September 2026, Metabo fell from 10th to 11th among power tool brands in the United Kingdom.
Across the 12 months ending September 2026, Bosch held steady: its share of searches among power tool brands in the United Kingdom moved less than 0.5 percentage points.

How did search popularity change for United Kingdom power tool brands in September 2026?

8 changes

In September 2026, Mac Allister overtook Erbauer and 2 others to rank 5th among power tool brands in the United Kingdom, with 5.1% of the searches.
In September 2026, Ryobi gained share of searches among power tool brands in the United Kingdom, from 34.9% to 37.6%.
In September 2026, Makita gained share of searches among power tool brands in the United Kingdom, from 12.8% to 13.8%.
In September 2026, DeWalt lost share of searches among power tool brands in the United Kingdom, from 19.1% to 16.9%.
In September 2026, Milwaukee lost share of searches among power tool brands in the United Kingdom, from 11.2% to 10.1%.
In September 2026, Erbauer lost share of searches among power tool brands in the United Kingdom, from 4.7% to 4.1%.
In September 2026, Festool lost share of searches among power tool brands in the United Kingdom, from 4.7% to 4.1%.
Black+Decker’s share of searches among power tool brands in the United Kingdom has lost ground for 3 months in a row, from 4.6% to 2.3% in September 2026.

How are branded searches counted for power tool brands?

13 search terms

Each brand's share of searches among power tool brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.