Bosch vs Mac Allister:Which is more popular?
In September 2026, Mac Allister had more branded searches than Bosch among power tool brands in the United Kingdom. Mac Allister had about 14,800 branded searches, while Bosch had 1,300. Mac Allister made up 5.1% of all power tool brand searches we track, and Bosch accounted for 0.44%. When we asked ChatGPT and Google AI Overviews about power tool brands, Bosch appeared in four of the five answers and Mac Allister in none.
Who do people search for more?
Mac Allister, about 11 searches for every 1 for Bosch
Who does AI mention more?
Bosch, mentioned in 4 of 5 answers, Mac Allister in 0
Who does AI recommend more?
Bosch, the only one of the two named
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Top power tool brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bosch was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Mac Allister did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
DeWalt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ryobi3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Makita3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Milwaukee2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Einhell2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Mac Allister0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Erbauer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Festool0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Black+Decker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about power tool brands
5 answers
Asked ChatGPT
“Which power tool brand should I buy in the UK?”
Asked ChatGPT
“What are the best power tool brands for DIY?”
Asked ChatGPT
“What is the best cordless drill?”
Searched Google, AI Overview
“power tools”
Searched Google, AI Overview
“cordless drill”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.
Is Bosch or Mac Allister more popular in search?
This chart shows how often people search Google for Bosch and Mac Allister by name. Each line represents a brand's share of searches for all 12 power tool brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Mac Allister, Bosch. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ryobi | DeWalt | Makita | Milwaukee | Mac Allister | Erbauer | Festool | Einhell | Black+Decker | HiKOKI | Metabo | Bosch |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.6% | 23.4% | 12.8% | 9.5% | 3.8% | 4.7% | 7% | 3.8% | 3.1% | 1.1% | 1.4% | 0.62% |
| Nov 2025 | 35.1% | 19.3% | 12.9% | 9.6% | 3.9% | 4.7% | 5.8% | 3.2% | 2.6% | 1.1% | 1.4% | 0.51% |
| Dec 2025 | 30.8% | 25.2% | 13.8% | 10.2% | 2.2% | 4.1% | 5% | 3.4% | 2.2% | 1% | 1.5% | 0.54% |
| Jan 2026 | 36.4% | 19.9% | 13.3% | 8.3% | 2.7% | 4.9% | 6% | 3.3% | 2.2% | 1.2% | 1.4% | 0.52% |
| Feb 2026 | 28.2% | 23% | 12.6% | 9.5% | 3.8% | 5.6% | 6.9% | 3.8% | 2.5% | 1.7% | 1.7% | 0.74% |
| Mar 2026 | 34.8% | 19% | 12.7% | 9.5% | 3.1% | 4.7% | 5.7% | 4.7% | 2.5% | 1.4% | 1.4% | 0.61% |
| Apr 2026 | 39.4% | 17.7% | 11.8% | 7.2% | 3.5% | 4.3% | 5.3% | 5.3% | 2.9% | 1% | 1% | 0.47% |
| May 2026 | 44.2% | 16.2% | 10.8% | 6.5% | 4% | 4% | 4% | 4.8% | 3.2% | 0.95% | 0.95% | 0.43% |
| Jun 2026 | 34.5% | 18.9% | 12.6% | 6.3% | 3.8% | 3.8% | 8.5% | 4.6% | 4.6% | 0.92% | 1.1% | 0.38% |
| Jul 2026 | 30.8% | 13.8% | 9.2% | 5.6% | 25.2% | 3.4% | 3.4% | 3.4% | 3.4% | 0.82% | 0.82% | 0.34% |
| Aug 2026 | 34.9% | 19.1% | 12.8% | 11.2% | 3.8% | 4.7% | 4.7% | 3.8% | 2.5% | 1.1% | 1.1% | 0.39% |
| Sep 2026 | 37.6% | 16.9% | 13.8% | 10.1% | 5.1% | 4.1% | 4.1% | 3.4% | 2.3% | 1.2% | 0.99% | 0.44% |
How has the Bosch and Mac Allister comparison changed over the last 12 months?
3 findings
- Mac Allister was ahead of Bosch in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bosch’s share of searches among power tool brands in the United Kingdom moved from 0.62% to 0.44%, and its estimated monthly branded searches moved from 1.6K to 1.3K.
- Across the 12 months ending September 2026, Mac Allister’s share of searches among power tool brands in the United Kingdom moved from 3.8% to 5.1%, and its estimated monthly branded searches moved from 9.9K to 14.8K.
How did search popularity change for United Kingdom power tool brands in September 2026?
2 changes
In September 2026, Mac Allister overtook Erbauer and 2 others to rank 5th among power tool brands in the United Kingdom, with 5.1% of the searches.
Estimated monthly branded searches for Bosch in the United Kingdom fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bosch’s and Mac Allister’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bosch
1 branded search term
- bosch power tools
Mac Allister
1 branded search term
- mac allister
Other head-to-heads among power tool brands
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