DeWalt vs Milwaukee:Which is more popular?
In September 2026, DeWalt had more branded searches than Milwaukee among power tool brands in the United Kingdom. DeWalt had about 49,500 branded searches, while Milwaukee had 29,500. DeWalt made up 16.9% of all power tool brand searches we track, and Milwaukee accounted for 10.1%. When we asked ChatGPT and Google AI Overviews about power tool brands, DeWalt appeared in all five answers and Milwaukee in two. DeWalt was mentioned before Milwaukee in every answer.
Who do people search for more?
DeWalt, about 68% more searches than Milwaukee
Who does AI mention more?
DeWalt, mentioned in every answer we collected
Who does AI recommend more?
DeWalt, named ahead of Milwaukee in every answer
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Top power tool brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, DeWalt appeared in all five answers. Milwaukee was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. DeWalt was listed before Milwaukee in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- DeWalt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ryobi3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Makita3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Milwaukee2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Einhell2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mac Allister0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Erbauer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Festool0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Black+Decker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about power tool brands
5 answers
Asked ChatGPT
“Which power tool brand should I buy in the UK?”
Asked ChatGPT
“What are the best power tool brands for DIY?”
Asked ChatGPT
“What is the best cordless drill?”
Searched Google, AI Overview
“power tools”
Searched Google, AI Overview
“cordless drill”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.
Is DeWalt or Milwaukee more popular in search?
This chart shows how often people search Google for DeWalt and Milwaukee by name. Each line represents a brand's share of searches for all 12 power tool brands we track, month by month, from searches in United Kingdom.
Share of searches by month for DeWalt, Milwaukee. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ryobi | DeWalt | Makita | Milwaukee | Mac Allister | Erbauer | Festool | Einhell | Black+Decker | HiKOKI | Metabo | Bosch |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.6% | 23.4% | 12.8% | 9.5% | 3.8% | 4.7% | 7% | 3.8% | 3.1% | 1.1% | 1.4% | 0.62% |
| Nov 2025 | 35.1% | 19.3% | 12.9% | 9.6% | 3.9% | 4.7% | 5.8% | 3.2% | 2.6% | 1.1% | 1.4% | 0.51% |
| Dec 2025 | 30.8% | 25.2% | 13.8% | 10.2% | 2.2% | 4.1% | 5% | 3.4% | 2.2% | 1% | 1.5% | 0.54% |
| Jan 2026 | 36.4% | 19.9% | 13.3% | 8.3% | 2.7% | 4.9% | 6% | 3.3% | 2.2% | 1.2% | 1.4% | 0.52% |
| Feb 2026 | 28.2% | 23% | 12.6% | 9.5% | 3.8% | 5.6% | 6.9% | 3.8% | 2.5% | 1.7% | 1.7% | 0.74% |
| Mar 2026 | 34.8% | 19% | 12.7% | 9.5% | 3.1% | 4.7% | 5.7% | 4.7% | 2.5% | 1.4% | 1.4% | 0.61% |
| Apr 2026 | 39.4% | 17.7% | 11.8% | 7.2% | 3.5% | 4.3% | 5.3% | 5.3% | 2.9% | 1% | 1% | 0.47% |
| May 2026 | 44.2% | 16.2% | 10.8% | 6.5% | 4% | 4% | 4% | 4.8% | 3.2% | 0.95% | 0.95% | 0.43% |
| Jun 2026 | 34.5% | 18.9% | 12.6% | 6.3% | 3.8% | 3.8% | 8.5% | 4.6% | 4.6% | 0.92% | 1.1% | 0.38% |
| Jul 2026 | 30.8% | 13.8% | 9.2% | 5.6% | 25.2% | 3.4% | 3.4% | 3.4% | 3.4% | 0.82% | 0.82% | 0.34% |
| Aug 2026 | 34.9% | 19.1% | 12.8% | 11.2% | 3.8% | 4.7% | 4.7% | 3.8% | 2.5% | 1.1% | 1.1% | 0.39% |
| Sep 2026 | 37.6% | 16.9% | 13.8% | 10.1% | 5.1% | 4.1% | 4.1% | 3.4% | 2.3% | 1.2% | 0.99% | 0.44% |
How has the DeWalt and Milwaukee comparison changed over the last 12 months?
3 findings
- DeWalt was ahead of Milwaukee in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DeWalt’s share of searches among power tool brands in the United Kingdom moved from 23.4% to 16.9%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among power tool brands in the United Kingdom moved from 9.5% to 10.1%, and its estimated monthly branded searches moved from 24.6K to 29.5K.
How did search popularity change for United Kingdom power tool brands in September 2026?
2 changes
In September 2026, DeWalt lost share of searches among power tool brands in the United Kingdom, from 19.1% to 16.9%.
In September 2026, Milwaukee lost share of searches among power tool brands in the United Kingdom, from 11.2% to 10.1%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using DeWalt’s and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among power tool brands
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