Brandwave

How popular isBosch?

In September 2026, people searched for Bosch by name about 74,900 times in the United Kingdom, about the same as the previous year. These searches made up 0.44% of all United Kingdom power tool brand searches, placing Bosch 12th out of 12 brands. When we asked both ChatGPT and Google AI Overviews about power tool brands, Bosch appeared in four of the five answers and was the fourth most recommended of the 12.

Search and AI answers in September 2026

Bosch is the 12th most searched of 12 competitors and the fourth most recommended in AI answers.

  1. RyobiShare of searches 37.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. DeWaltShare of searches 16.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. MakitaShare of searches 13.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. MilwaukeeShare of searches 10.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  5. BoschShare of searches 0.44%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th

+7 more

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Top power tool brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bosch was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Bosch is the fourth most recommended of the 12.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. DeWalt1st
  2. Makita2nd
  3. Ryobi3rd
  4. Bosch4th
  5. Einhell5th
  6. Milwaukee6th
  7. Mac Allister–
  8. Erbauer–
  9. Festool–
  10. Black+Decker–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • DeWalt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ryobi3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Makita3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Milwaukee2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Einhell2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mac Allister0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Erbauer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Festool0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Black+Decker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about power tool brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.

Which power tool brands compete with Bosch?

Bosch against power tool brands in the United Kingdom, by month

Share of searches by month for Ryobi, DeWalt, Makita, Milwaukee, Mac Allister, Erbauer, Festool, Einhell, Black+Decker, Bosch. The figures are in the table below the chart.

View monthly share of searches table
MonthRyobiDeWaltMakitaMilwaukeeMac AllisterErbauerFestoolEinhellBlack+DeckerHiKOKIMetaboBosch
Oct 202528.6%23.4%12.8%9.5%3.8%4.7%7%3.8%3.1%1.1%1.4%0.62%
Nov 202535.1%19.3%12.9%9.6%3.9%4.7%5.8%3.2%2.6%1.1%1.4%0.51%
Dec 202530.8%25.2%13.8%10.2%2.2%4.1%5%3.4%2.2%1%1.5%0.54%
Jan 202636.4%19.9%13.3%8.3%2.7%4.9%6%3.3%2.2%1.2%1.4%0.52%
Feb 202628.2%23%12.6%9.5%3.8%5.6%6.9%3.8%2.5%1.7%1.7%0.74%
Mar 202634.8%19%12.7%9.5%3.1%4.7%5.7%4.7%2.5%1.4%1.4%0.61%
Apr 202639.4%17.7%11.8%7.2%3.5%4.3%5.3%5.3%2.9%1%1%0.47%
May 202644.2%16.2%10.8%6.5%4%4%4%4.8%3.2%0.95%0.95%0.43%
Jun 202634.5%18.9%12.6%6.3%3.8%3.8%8.5%4.6%4.6%0.92%1.1%0.38%
Jul 202630.8%13.8%9.2%5.6%25.2%3.4%3.4%3.4%3.4%0.82%0.82%0.34%
Aug 202634.9%19.1%12.8%11.2%3.8%4.7%4.7%3.8%2.5%1.1%1.1%0.39%
Sep 202637.6%16.9%13.8%10.1%5.1%4.1%4.1%3.4%2.3%1.2%0.99%0.44%

  1. 1.Ryobi

    37.6%

    Held 1st. 110K estimated branded searches, +21.5% vs prior month. Share +2.7 points.

  2. 2.DeWalt

    16.9%

    Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share -2.2 points.

  3. 3.Makita

    13.8%

    Held 3rd. 40.5K estimated branded searches, +22.4% vs prior month. Share +1.1 points.

  4. 4.Milwaukee

    10.1%

    Held 4th. 29.5K estimated branded searches, +1.7% vs prior month. Share -1.1 points.

  5. 5.Mac Allister

    5.1%

    Moved from 8th to 5th. 14.8K estimated branded searches, +49.5% vs prior month. Share +1.2 points.

  6. 6.Erbauer

    4.1%

    Moved from 5th to 6th. 12.1K estimated branded searches, 0% vs prior month. Share -0.5 points.

  7. 7.Festool

    4.1%

    Moved from 6th to 7th. 12.1K estimated branded searches, 0% vs prior month. Share -0.5 points.

  8. 8.Einhell

    3.4%

    Moved from 7th to 8th. 9.9K estimated branded searches, 0% vs prior month. Share -0.4 points.

  9. 9.Black+Decker

    2.3%

    Held 9th. 6.6K estimated branded searches, 0% vs prior month. Share -0.3 points.

  10. 10.HiKOKI

    1.2%

    Held 10th. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.1 points.

  11. 11.Metabo

    0.99%

    Held 11th. 2.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

  12. 12.Bosch

    0.44%

    Held 12th. 1.3K estimated branded searches, +30% vs prior month. Share +0.1 points.

Compare popularity between Bosch and its closest rivals

Every comparison with Bosch

38 comparisons

How has branded search demand for Bosch changed in the United Kingdom over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Bosch in the United Kingdom held steady, from 74.4K to 74.9K.
  • Across the 12 months ending September 2026, Bosch’s share of searches among power tool brands in the United Kingdom held steady, from 0.62% to 0.44%.

How did search popularity change for United Kingdom power tool brands in September 2026?

6 changes

  1. In September 2026, Mac Allister overtook Erbauer and 2 others to rank 5th among power tool brands in the United Kingdom, with 5.1% of the searches.

  2. In September 2026, Ryobi gained share of searches among power tool brands in the United Kingdom, from 34.9% to 37.6%.

  3. In September 2026, Makita gained share of searches among power tool brands in the United Kingdom, from 12.8% to 13.8%.

  4. In September 2026, DeWalt lost share of searches among power tool brands in the United Kingdom, from 19.1% to 16.9%.

  5. In September 2026, Milwaukee lost share of searches among power tool brands in the United Kingdom, from 11.2% to 10.1%.

  6. In September 2026, Erbauer lost share of searches among power tool brands in the United Kingdom, from 4.7% to 4.1%.

How are Bosch’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Bosch’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bosch dishwasher
  • bosch fridge
  • bosch lawn mower
  • bosch power tools
  • bosch washing machine

Do you work for Bosch? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Bosch compete?

Bosch is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Power tool brands12th of 120.44%Shown above
Washing machine brands1st of 1415%Show ranking
Dishwasher brands1st of 1431.2%Show ranking
Fridge brands8th of 155.2%Show ranking
Lawn mower brands11th of 134.3%Show ranking
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