Samsung vs Zanussi:Which is more popular?
In September 2026, Samsung and Zanussi were level in searches among dishwasher brands in the United Kingdom, with an estimated 3.6K branded searches each, at 4.1% of the total each. When we asked ChatGPT and Google AI Overviews about dishwasher brands, neither Samsung nor Zanussi appeared in any of the five answers.
Who do people search for more?
Samsung and Zanussi are searched for about as often as each other.
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top dishwasher brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Samsung nor Zanussi showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Beko5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Miele4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Neff2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Hisense1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
AEG1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Indesit1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Smeg1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Zanussi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dishwasher brands
5 answers
Asked ChatGPT
“Which dishwasher should I buy in the UK?”
Asked ChatGPT
“What are the best dishwasher brands?”
Asked ChatGPT
“What is the best integrated dishwasher?”
Searched Google, AI Overview
“dishwasher”
Searched Google, AI Overview
“integrated dishwasher”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.
Is Samsung or Zanussi more popular in search?
This chart shows how often people search Google for Samsung and Zanussi by name. Each line represents a brand's share of searches for all 14 dishwasher brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Samsung, Zanussi. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bosch | Beko | Miele | Hotpoint | Hisense | Neff | AEG | Indesit | Samsung | Zanussi | Smeg | Electrolux | Haier | LG |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.9% | 14.7% | 9.8% | 8% | 5.4% | 6.5% | 5.4% | 5.4% | 5.4% | 4.4% | 3.6% | 1.9% | 1.3% | 1.6% |
| Nov 2025 | 29.5% | 13.2% | 10.8% | 8.8% | 5.9% | 5.9% | 4.8% | 3.9% | 5.9% | 3.2% | 3.2% | 1.7% | 1.4% | 1.7% |
| Dec 2025 | 27.8% | 15.2% | 10.2% | 8.3% | 5.5% | 6.8% | 4.5% | 4.5% | 5.5% | 3.7% | 3% | 2% | 1.3% | 1.6% |
| Jan 2026 | 31.3% | 11.4% | 9.3% | 7.6% | 6.2% | 6.2% | 6.2% | 4.2% | 5.1% | 4.2% | 3.4% | 1.8% | 1.2% | 1.8% |
| Feb 2026 | 30.6% | 11.2% | 9.1% | 7.4% | 6.1% | 7.4% | 6.1% | 5% | 5% | 4.1% | 3.3% | 1.8% | 1.1% | 1.8% |
| Mar 2026 | 29.8% | 10.9% | 10.9% | 8.9% | 4.8% | 7.3% | 5.9% | 4.8% | 4.8% | 4% | 3.2% | 1.8% | 1.1% | 1.8% |
| Apr 2026 | 31.5% | 11.5% | 11.5% | 7.7% | 5.1% | 6.3% | 5.1% | 5.1% | 4.2% | 4.2% | 2.8% | 1.9% | 1.5% | 1.5% |
| May 2026 | 28.2% | 12.6% | 12.6% | 8.4% | 5.6% | 6.9% | 5.6% | 4.6% | 4.6% | 3.7% | 2.4% | 2% | 1.3% | 1.7% |
| Jun 2026 | 30% | 11% | 11% | 8.9% | 6% | 7.3% | 4.9% | 4.9% | 4.9% | 3.9% | 2.6% | 2.2% | 1.2% | 1.4% |
| Jul 2026 | 30% | 11% | 11% | 8.9% | 6% | 7.3% | 4.9% | 4.9% | 4.9% | 3.9% | 2.6% | 2.2% | 1.2% | 1.4% |
| Aug 2026 | 31.1% | 11.4% | 11.4% | 7.6% | 6.2% | 6.2% | 5% | 5% | 4.1% | 4.1% | 2.8% | 2.2% | 1.5% | 1.5% |
| Sep 2026 | 31.2% | 11.4% | 11.4% | 7.6% | 6.2% | 6.2% | 5.1% | 5.1% | 4.1% | 4.1% | 2.8% | 1.8% | 1.5% | 1.5% |
How has the Samsung and Zanussi comparison changed over the last 12 months?
3 findings
- Samsung was ahead of Zanussi in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Samsung’s share of searches among dishwasher brands in the United Kingdom moved from 5.4% to 4.1%, and its estimated monthly branded searches moved from 5.4K to 3.6K.
- Across the 12 months ending September 2026, Zanussi’s share of searches among dishwasher brands in the United Kingdom moved from 4.4% to 4.1%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
How did search popularity change for United Kingdom dishwasher brands in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Samsung’s and Zanussi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among dishwasher brands
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