Brandwave

How popular isReform Fitness?

In September 2026, people searched for Reform Fitness by name about 18,500 times in New Zealand, a 22.2% decrease from the previous year. These searches made up 47.6% of all New Zealand Wellington Pilates studio searches, placing Reform Fitness first out of six studios. When we asked both ChatGPT and Google AI Overviews about Wellington Pilates studios, Reform Fitness appeared in all answers and was the most recommended of the six.

Search and AI answers in September 2026

Reform Fitness is the most searched of 6 competitors and the most recommended in AI answers.

  1. Reform FitnessShare of searches 47.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  2. Soul PilatesShare of searches 28.9%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
  3. Tiaki Physio + PilatesShare of searches 10.2%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
  4. Thrive PilatesShare of searches 6.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  5. ARC WellnessShare of searches 4.2%Mentioned in 0 of 3 AI answersPlace in AI recommendations –

+1 more

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Top Wellington Pilates studios in ChatGPT and Google AI Overviews

In three ChatGPT questions, Reform Fitness appeared in all three answers. Reform Fitness is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Reform Fitness1st
  2. Thrive Pilates2nd
  3. Soul Pilates3rd
  4. Tiaki Physio + Pilates4th
  5. Performance Pilates5th
  6. ARC Wellness–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Wellington Pilates studios

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Wellington Pilates studios compete with Reform Fitness?

Reform Fitness against Wellington Pilates studios in New Zealand, by month

Share of searches by month for Reform Fitness, Soul Pilates, Tiaki Physio + Pilates, Thrive Pilates, ARC Wellness, Performance Pilates. The figures are in the table below the chart.

View monthly share of searches table
MonthReform FitnessSoul PilatesTiaki Physio + PilatesThrive PilatesARC WellnessPerformance Pilates
Oct 202559.6%1.9%13.5%14.1%5.8%5.1%
Nov 202563.9%4.8%14.3%10.2%3.4%3.4%
Dec 202564%4%13.6%11.2%4%3.2%
Jan 202665.1%4.6%11.2%9.9%5.9%3.3%
Feb 202662.1%4%16.9%8.9%5.6%2.4%
Mar 202660.6%5.5%15.8%10.3%5.5%2.4%
Apr 202653.4%21.9%9.6%7.9%5.1%2.2%
May 202643.8%30.4%10.8%7.2%5.7%2.1%
Jun 202645%30.9%11%7.3%3.7%2.1%
Jul 202645%26.7%14.4%7.8%3.9%2.2%
Aug 202646.9%24.4%13.1%6.9%5.6%3.1%
Sep 202647.6%28.9%10.2%6.6%4.2%2.4%

  1. 1.Reform Fitness

    47.6%

    Held 1st. 790 estimated branded searches, +5.3% vs prior month. Share +0.7 points.

  2. 2.Soul Pilates

    28.9%

    Held 2nd. 480 estimated branded searches, +23.1% vs prior month. Share +4.5 points.

  3. 3.Tiaki Physio + Pilates

    10.2%

    Held 3rd. 170 estimated branded searches, -19% vs prior month. Share -2.9 points.

  4. 4.Thrive Pilates

    6.6%

    Held 4th. 110 estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.ARC Wellness

    4.2%

    Held 5th. 70 estimated branded searches, -22.2% vs prior month. Share -1.4 points.

  6. 6.Performance Pilates

    2.4%

    Held 6th. 40 estimated branded searches, -20% vs prior month. Share -0.7 points.

Compare popularity between Reform Fitness and its closest rivals

Every comparison with Reform Fitness

35 comparisons

How has branded search demand for Reform Fitness changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Reform Fitness in New Zealand fell from 23.8K to 18.5K.
  • Across the 12 months ending September 2026, Reform Fitness’ share of searches among Wellington Pilates studios in New Zealand decreased from 59.6% to 47.6%.
  • Across the 12 months ending September 2026, Reform Fitness’ share of searches among Wellington Pilates studios in New Zealand peaked at 65.1% in January 2026 and was lowest at 43.8% in May 2026.

How did search popularity change for New Zealand Wellington Pilates studios in September 2026?

6 changes

  1. In September 2026, Soul Pilates gained share of searches among Wellington Pilates studios in New Zealand, from 24.4% to 28.9%.

  2. In September 2026, Reform Fitness gained share of searches among Wellington Pilates studios in New Zealand, from 46.9% to 47.6%.

  3. In September 2026, Tiaki Physio + Pilates lost share of searches among Wellington Pilates studios in New Zealand, from 13.1% to 10.2%.

  4. In September 2026, ARC Wellness lost share of searches among Wellington Pilates studios in New Zealand, from 5.6% to 4.2%.

  5. In September 2026, Performance Pilates lost share of searches among Wellington Pilates studios in New Zealand, from 3.1% to 2.4%.

  6. Estimated monthly branded searches for Thrive Pilates in New Zealand fell 50% over 12 measured months, from 220 to 110 in September 2026.

How are Reform Fitness’ branded searches counted?

26 search terms

Brandwave collects information about searches that people make online using Reform Fitness’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • reform birkenhead
  • reform cambridge
  • reform commercial bay
  • reform dunedin
  • reform ferrymead
  • reform fitness
  • reform fitness albany
  • reform fitness hobsonville
  • reform fitness karaka
  • reform fitness onehunga
  • reform fitness ormiston
  • reform fitness parnell
  • reform fitness prebbleton
  • reform fitness silverdale
  • reform fitness takapuna
  • reform newmarket
  • reform onehunga
  • reform petone
  • reform pilates
  • reform queenstown
  • reform rolleston
  • reform rotorua
  • reform rototuna
  • reform victoria park
  • reform wanaka
  • reformfitness

Do you work for Reform Fitness? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Reform Fitness compete?

Reform Fitness is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Boutique fitness studios4th of 76.3%Show ranking
Auckland Pilates studios1st of 1173.7%Show ranking
Pilates studio chains1st of 727%Show ranking
Christchurch Pilates studios1st of 957.4%Show ranking
Wellington Pilates studios1st of 647.6%Shown above
Hamilton Pilates studios1st of 647.3%Show ranking
Tauranga Pilates studios1st of 723.7%Show ranking
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