Brandwave

Balance Pilates vs Reform Fitness:Which is more popular?

In September 2026, Reform Fitness had more branded searches than Balance Pilates among Christchurch Pilates studios in New Zealand. Reform Fitness had about 1,590 branded searches, while Balance Pilates had 140. Reform Fitness made up 57.4% of all Christchurch Pilates studio searches we track, and Balance Pilates accounted for 5.1%. When we asked ChatGPT and Google AI Overviews about Christchurch Pilates studios, Balance Pilates appeared in three of the five answers and Reform Fitness in one. Balance Pilates was mentioned before Reform Fitness in every answer.

Among Christchurch Pilates studios in New Zealand in September 2026

Who do people search for more?

Reform Fitness, about 11 searches for every 1 for Balance Pilates

Reform Fitness 1.6K searchesBalance Pilates 140 searches

Who does AI mention more?

Balance Pilates, mentioned in 3 of 5 answers, Reform Fitness in 1

Balance Pilates in 3 of 5Reform Fitness in 1 of 5

Who does AI recommend more?

Balance Pilates, named ahead of Reform Fitness in every answer

Balance Pilates first in 3Reform Fitness never first

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Top Christchurch Pilates studios in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Balance Pilates was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Reform Fitness was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Balance Pilates was listed before Reform Fitness in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Reform1st
  2. Balance Pilates2nd
  3. Carve Studio3rd
  4. Sculpt Reformer Pilates3rd
  5. Reform Fitness5th
  6. Camp Pilates–
  7. Core Pilates and Mind–
  8. Arched Reformer Pilates–
  9. Centred Studios–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Reform3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Balance Pilates3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Reform Fitness1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Carve Studio1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sculpt Reformer Pilates1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Camp Pilates0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Core Pilates and Mind0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Arched Reformer Pilates0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Centred Studios0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about Christchurch Pilates studios

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Balance Pilates or Reform Fitness more popular in search?

This chart shows how often people search Google for Balance Pilates and Reform Fitness by name. Each line represents a brand's share of searches for all nine Christchurch Pilates studios we track, month by month, from searches in New Zealand.

Balance Pilates and Reform Fitness among Christchurch Pilates studios in New Zealand, by month

Share of searches by month for Reform Fitness, Balance Pilates. The figures are in the table below the chart.

View monthly share of searches table
MonthReform FitnessReformCamp PilatesCarve StudioBalance PilatesCore Pilates and MindArched Reformer PilatesSculpt Reformer PilatesCentred Studios
Oct 202556.6%19.8%0%10.7%4.7%4.7%1.1%1.9%0.55%
Nov 202559.7%19.5%0.33%8.6%5.6%3.6%0.99%1.3%0.33%
Dec 202558.3%19.2%1.6%6.8%5.5%5.5%0.98%1.6%0.33%
Jan 202655.3%22.3%1.3%6.9%5.3%5.3%1%1.8%0.76%
Feb 202655.7%18.7%1.6%7%5.4%6.6%2.8%1.6%0.63%
Mar 202649.2%19.5%8.6%8.6%4.6%4.6%2.4%1.9%0.54%
Apr 202655.9%15.8%8.6%7%5.6%2.9%1.3%2.4%0.53%
May 202650.6%18.3%5.3%8.1%8.1%4.3%1.2%3.4%0.62%
Jun 202653.4%18.3%5.3%8.4%5.3%5.3%1.6%2.2%0.31%
Jul 202653.4%15.7%6.9%6.9%6.9%6.9%0.66%2.3%0.33%
Aug 202654.7%15.4%8.4%6.8%5.5%5.5%1.3%2.3%0.32%
Sep 202657.4%14.1%6.1%6.1%5.1%5.1%3.2%2.5%0.36%

How has the Balance Pilates and Reform Fitness comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Christchurch Pilates studios in September 2026?

2 changes

  1. In September 2026, Reform Fitness gained share of searches among Christchurch Pilates studios in New Zealand, from 54.7% to 57.4%.

  2. Estimated monthly branded searches for Balance Pilates in New Zealand fell 17.6% over 12 measured months, from 170 to 140 in September 2026.

How are branded searches counted?

18 search terms

Brandwave collects information about searches that people make online using Balance Pilates’ and Reform Fitness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Balance Pilates

1 branded search term

  • balance pilates cashmere

Reform Fitness

17 branded search terms

  • reform cambridge
  • reform commercial bay
  • reform dunedin
  • reform ferrymead
  • reform fitness
  • reform fitness hobsonville
  • reform fitness karaka
  • reform fitness ormiston
  • reform fitness prebbleton
  • reform petone
  • reform pilates
  • reform queenstown
  • reform rolleston
  • reform rotorua
  • reform victoria park
  • reform wanaka
  • reformfitness

How the Brand Demand Index is measured

Other head-to-heads among Christchurch Pilates studios

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