Brandwave

How popular isSculpt Reformer Pilates?

In September 2026, people searched for Sculpt Reformer Pilates by name about 90 times in New Zealand, a 28.6% increase from the previous year. These searches made up 2.5% of all New Zealand Christchurch Pilates studio searches, placing Sculpt Reformer Pilates eighth out of nine studios. When we asked both ChatGPT and Google AI Overviews about Christchurch Pilates studios, Sculpt Reformer Pilates appeared in one of the five answers and was the joint third most recommended of the nine.

Search and AI answers in September 2026

Sculpt Reformer Pilates is the eighth most searched of 9 competitors and the joint third most recommended in AI answers.

  1. Reform FitnessShare of searches 57.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  2. ReformShare of searches 14.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  3. Camp PilatesShare of searches 6.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Carve StudioShare of searches 6.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
  5. Sculpt Reformer PilatesShare of searches 2.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd

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Top Christchurch Pilates studios in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sculpt Reformer Pilates was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Sculpt Reformer Pilates is the joint third most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Reform1st
  2. Balance Pilates2nd
  3. Carve Studio3rd
  4. Sculpt Reformer Pilates3rd
  5. Reform Fitness5th
  6. Camp Pilates–
  7. Core Pilates and Mind–
  8. Arched Reformer Pilates–
  9. Centred Studios–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Reform3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Balance Pilates3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Reform Fitness1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Carve Studio1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sculpt Reformer Pilates1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Camp Pilates0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Core Pilates and Mind0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Arched Reformer Pilates0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Centred Studios0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about Christchurch Pilates studios

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which Christchurch Pilates studios compete with Sculpt Reformer Pilates?

Sculpt Reformer Pilates against Christchurch Pilates studios in New Zealand, by month

Share of searches by month for Reform Fitness, Reform, Camp Pilates, Carve Studio, Balance Pilates, Core Pilates and Mind, Arched Reformer Pilates, Sculpt Reformer Pilates. The figures are in the table below the chart.

View monthly share of searches table
MonthReform FitnessReformCamp PilatesCarve StudioBalance PilatesCore Pilates and MindArched Reformer PilatesSculpt Reformer PilatesCentred Studios
Oct 202556.6%19.8%0%10.7%4.7%4.7%1.1%1.9%0.55%
Nov 202559.7%19.5%0.33%8.6%5.6%3.6%0.99%1.3%0.33%
Dec 202558.3%19.2%1.6%6.8%5.5%5.5%0.98%1.6%0.33%
Jan 202655.3%22.3%1.3%6.9%5.3%5.3%1%1.8%0.76%
Feb 202655.7%18.7%1.6%7%5.4%6.6%2.8%1.6%0.63%
Mar 202649.2%19.5%8.6%8.6%4.6%4.6%2.4%1.9%0.54%
Apr 202655.9%15.8%8.6%7%5.6%2.9%1.3%2.4%0.53%
May 202650.6%18.3%5.3%8.1%8.1%4.3%1.2%3.4%0.62%
Jun 202653.4%18.3%5.3%8.4%5.3%5.3%1.6%2.2%0.31%
Jul 202653.4%15.7%6.9%6.9%6.9%6.9%0.66%2.3%0.33%
Aug 202654.7%15.4%8.4%6.8%5.5%5.5%1.3%2.3%0.32%
Sep 202657.4%14.1%6.1%6.1%5.1%5.1%3.2%2.5%0.36%

  1. 1.Reform Fitness

    57.4%

    Held 1st. 1.6K estimated branded searches, -6.5% vs prior month. Share +2.7 points.

  2. 2.Reform

    14.1%

    Held 2nd. 390 estimated branded searches, -18.8% vs prior month. Share -1.4 points.

  3. 3.Camp Pilates

    6.1%

    Held 3rd. 170 estimated branded searches, -34.6% vs prior month. Share -2.2 points.

  4. 4.Carve Studio

    6.1%

    Held 4th. 170 estimated branded searches, -19% vs prior month. Share -0.6 points.

  5. 5.Balance Pilates

    5.1%

    Held 5th. 140 estimated branded searches, -17.6% vs prior month. Share -0.4 points.

  6. 6.Core Pilates and Mind

    5.1%

    Held 6th. 140 estimated branded searches, -17.6% vs prior month. Share -0.4 points.

  7. 7.Arched Reformer Pilates

    3.2%

    Moved from 8th to 7th. 90 estimated branded searches, +125% vs prior month. Share +2 points.

  8. 8.Sculpt Reformer Pilates

    2.5%

    Moved from 7th to 8th. 70 estimated branded searches, 0% vs prior month. Share +0.3 points.

  9. 9.Centred Studios

    0.36%

    Held 9th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Sculpt Reformer Pilates and its closest rivals

Every comparison with Sculpt Reformer Pilates

7 comparisons

How has branded search demand for Sculpt Reformer Pilates changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Sculpt Reformer Pilates in New Zealand rose from 70 to 90.
  • Across the 12 months ending September 2026, Sculpt Reformer Pilates’ share of searches among Christchurch Pilates studios in New Zealand increased from 1.9% to 2.5%.
  • Across the 12 months ending September 2026, Sculpt Reformer Pilates’ share of searches among Christchurch Pilates studios in New Zealand peaked at 3.4% in May 2026 and was lowest at 1.3% in November 2025.
  • Across the 12 months ending September 2026, Sculpt Reformer Pilates fell from 6th to 8th among Christchurch Pilates studios in New Zealand.

How did search popularity change for New Zealand Christchurch Pilates studios in September 2026?

6 changes

  1. In September 2026, Arched Reformer Pilates overtook Sculpt Reformer Pilates to rank 7th among Christchurch Pilates studios in New Zealand, with 3.2% of the searches.

  2. In September 2026, Reform Fitness gained share of searches among Christchurch Pilates studios in New Zealand, from 54.7% to 57.4%.

  3. In September 2026, Camp Pilates lost share of searches among Christchurch Pilates studios in New Zealand, from 8.4% to 6.1%.

  4. In September 2026, Reform lost share of searches among Christchurch Pilates studios in New Zealand, from 15.4% to 14.1%.

  5. In September 2026, Carve Studio lost share of searches among Christchurch Pilates studios in New Zealand, from 6.8% to 6.1%.

  6. Estimated monthly branded searches for Centred Studios in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026.

How are Sculpt Reformer Pilates’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Sculpt Reformer Pilates’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • sculpt reformer pilates

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How the Brand Demand Index is measured

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