How popular isReform?
In September 2026, people searched for Reform by name about 590 times in New Zealand, a 33% decrease from the previous year. These searches made up 14.1% of all New Zealand Christchurch Pilates studio searches, placing Reform second out of nine studios. When we asked both ChatGPT and Google AI Overviews about Christchurch Pilates studios, Reform appeared in three of the five answers and was the most recommended of the nine.
Reform is the second most searched of 9 competitors and the most recommended in AI answers.
Reform FitnessShare of searches 57.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th- ReformShare of searches 14.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
Camp PilatesShare of searches 6.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Carve StudioShare of searches 6.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd- Balance PilatesShare of searches 5.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
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Top Christchurch Pilates studios in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Reform was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Reform is the most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Reform3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Balance Pilates3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Reform Fitness1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Carve Studio1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sculpt Reformer Pilates1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Camp Pilates0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Core Pilates and Mind0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Arched Reformer Pilates0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Centred Studios0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about Christchurch Pilates studios
5 answers
Asked ChatGPT
“Which Pilates studio should I join in Christchurch, New Zealand?”
Asked ChatGPT
“What are the best Pilates studios in Christchurch, New Zealand?”
Asked ChatGPT
“What's the best Pilates studio in Christchurch, New Zealand for core strength?”
Searched Google, AI Overview
“pilates christchurch”
Searched Google, AI Overview
“reformer pilates christchurch”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which Christchurch Pilates studios compete with Reform?
Share of searches by month for Reform Fitness, Reform, Camp Pilates, Carve Studio, Balance Pilates, Core Pilates and Mind, Arched Reformer Pilates, Sculpt Reformer Pilates. The figures are in the table below the chart.
View monthly share of searches table
| Month | Reform Fitness | Reform | Camp Pilates | Carve Studio | Balance Pilates | Core Pilates and Mind | Arched Reformer Pilates | Sculpt Reformer Pilates | Centred Studios |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 56.6% | 19.8% | 0% | 10.7% | 4.7% | 4.7% | 1.1% | 1.9% | 0.55% |
| Nov 2025 | 59.7% | 19.5% | 0.33% | 8.6% | 5.6% | 3.6% | 0.99% | 1.3% | 0.33% |
| Dec 2025 | 58.3% | 19.2% | 1.6% | 6.8% | 5.5% | 5.5% | 0.98% | 1.6% | 0.33% |
| Jan 2026 | 55.3% | 22.3% | 1.3% | 6.9% | 5.3% | 5.3% | 1% | 1.8% | 0.76% |
| Feb 2026 | 55.7% | 18.7% | 1.6% | 7% | 5.4% | 6.6% | 2.8% | 1.6% | 0.63% |
| Mar 2026 | 49.2% | 19.5% | 8.6% | 8.6% | 4.6% | 4.6% | 2.4% | 1.9% | 0.54% |
| Apr 2026 | 55.9% | 15.8% | 8.6% | 7% | 5.6% | 2.9% | 1.3% | 2.4% | 0.53% |
| May 2026 | 50.6% | 18.3% | 5.3% | 8.1% | 8.1% | 4.3% | 1.2% | 3.4% | 0.62% |
| Jun 2026 | 53.4% | 18.3% | 5.3% | 8.4% | 5.3% | 5.3% | 1.6% | 2.2% | 0.31% |
| Jul 2026 | 53.4% | 15.7% | 6.9% | 6.9% | 6.9% | 6.9% | 0.66% | 2.3% | 0.33% |
| Aug 2026 | 54.7% | 15.4% | 8.4% | 6.8% | 5.5% | 5.5% | 1.3% | 2.3% | 0.32% |
| Sep 2026 | 57.4% | 14.1% | 6.1% | 6.1% | 5.1% | 5.1% | 3.2% | 2.5% | 0.36% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57.4% | 1.6K | -6.5% | +2.7 points | |
| 2, held 2nd | 14.1% | 390 | -18.8% | -1.4 points | |
| 3, held 3rd | 6.1% | 170 | -34.6% | -2.2 points | |
| 4, held 4th | 6.1% | 170 | -19% | -0.6 points | |
| 5, held 5th | 5.1% | 140 | -17.6% | -0.4 points | |
| 6, held 6th | 5.1% | 140 | -17.6% | -0.4 points | |
| 7, moved from 8th to 7th | 3.2% | 90 | +125% | +2 pointsmoved from 8th to 7th | |
| 8, moved from 7th to 8th | 2.5% | 70 | 0% | +0.3 pointsmoved from 7th to 8th | |
| 9, held 9th | 0.36% | 10 | 0% | 0 points |
57.4%
Held 1st. 1.6K estimated branded searches, -6.5% vs prior month. Share +2.7 points.
2.Reform
14.1%
Held 2nd. 390 estimated branded searches, -18.8% vs prior month. Share -1.4 points.
6.1%
Held 3rd. 170 estimated branded searches, -34.6% vs prior month. Share -2.2 points.
6.1%
Held 4th. 170 estimated branded searches, -19% vs prior month. Share -0.6 points.
5.1%
Held 5th. 140 estimated branded searches, -17.6% vs prior month. Share -0.4 points.
5.1%
Held 6th. 140 estimated branded searches, -17.6% vs prior month. Share -0.4 points.
3.2%
Moved from 8th to 7th. 90 estimated branded searches, +125% vs prior month. Share +2 points.
2.5%
Moved from 7th to 8th. 70 estimated branded searches, 0% vs prior month. Share +0.3 points.
0.36%
Held 9th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Reform and its closest rivals
Every comparison with Reform
7 comparisons
How has branded search demand for Reform changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Reform in New Zealand fell from 880 to 590.
- Across the 12 months ending September 2026, Reform’s share of searches among Christchurch Pilates studios in New Zealand decreased from 19.8% to 14.1%.
- Across the 12 months ending September 2026, Reform’s share of searches among Christchurch Pilates studios in New Zealand peaked at 22.3% in January 2026 and was lowest at 14.1% in September 2026.
How did search popularity change for New Zealand Christchurch Pilates studios in September 2026?
6 changes
In September 2026, Arched Reformer Pilates overtook Sculpt Reformer Pilates to rank 7th among Christchurch Pilates studios in New Zealand, with 3.2% of the searches.
In September 2026, Reform Fitness gained share of searches among Christchurch Pilates studios in New Zealand, from 54.7% to 57.4%.
In September 2026, Camp Pilates lost share of searches among Christchurch Pilates studios in New Zealand, from 8.4% to 6.1%.
In September 2026, Reform lost share of searches among Christchurch Pilates studios in New Zealand, from 15.4% to 14.1%.
In September 2026, Carve Studio lost share of searches among Christchurch Pilates studios in New Zealand, from 6.8% to 6.1%.
Estimated monthly branded searches for Centred Studios in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026.
How are Reform’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Reform’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- reform pilates christchurch
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Is Reform your brand?
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