Brandwave

How popular isReform Fitness?

In September 2026, people searched for Reform Fitness by name about 18,500 times in New Zealand, a 22.2% decrease from the previous year. These searches made up 57.4% of all New Zealand Christchurch Pilates studio searches, placing Reform Fitness first out of nine studios. When we asked both ChatGPT and Google AI Overviews about Christchurch Pilates studios, Reform Fitness appeared in one of the five answers and was the fifth most recommended of the nine.

Search and AI answers in September 2026

Reform Fitness is the most searched of 9 competitors and the fifth most recommended in AI answers.

  1. Reform FitnessShare of searches 57.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  2. ReformShare of searches 14.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  3. Camp PilatesShare of searches 6.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Carve StudioShare of searches 6.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
  5. Balance PilatesShare of searches 5.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd

+4 more

Reform Fitness website (opens in a new tab)

Follow Reform Fitness and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top Christchurch Pilates studios in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Reform Fitness was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Reform Fitness is the fifth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Reform1st
  2. Balance Pilates2nd
  3. Carve Studio3rd
  4. Sculpt Reformer Pilates3rd
  5. Reform Fitness5th
  6. Camp Pilates–
  7. Core Pilates and Mind–
  8. Arched Reformer Pilates–
  9. Centred Studios–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Reform3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Balance Pilates3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Reform Fitness1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Carve Studio1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sculpt Reformer Pilates1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Camp Pilates0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Core Pilates and Mind0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Arched Reformer Pilates0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Centred Studios0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about Christchurch Pilates studios

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which Christchurch Pilates studios compete with Reform Fitness?

Reform Fitness against Christchurch Pilates studios in New Zealand, by month

Share of searches by month for Reform Fitness, Reform, Camp Pilates, Carve Studio, Balance Pilates, Core Pilates and Mind, Arched Reformer Pilates, Sculpt Reformer Pilates. The figures are in the table below the chart.

View monthly share of searches table
MonthReform FitnessReformCamp PilatesCarve StudioBalance PilatesCore Pilates and MindArched Reformer PilatesSculpt Reformer PilatesCentred Studios
Oct 202556.6%19.8%0%10.7%4.7%4.7%1.1%1.9%0.55%
Nov 202559.7%19.5%0.33%8.6%5.6%3.6%0.99%1.3%0.33%
Dec 202558.3%19.2%1.6%6.8%5.5%5.5%0.98%1.6%0.33%
Jan 202655.3%22.3%1.3%6.9%5.3%5.3%1%1.8%0.76%
Feb 202655.7%18.7%1.6%7%5.4%6.6%2.8%1.6%0.63%
Mar 202649.2%19.5%8.6%8.6%4.6%4.6%2.4%1.9%0.54%
Apr 202655.9%15.8%8.6%7%5.6%2.9%1.3%2.4%0.53%
May 202650.6%18.3%5.3%8.1%8.1%4.3%1.2%3.4%0.62%
Jun 202653.4%18.3%5.3%8.4%5.3%5.3%1.6%2.2%0.31%
Jul 202653.4%15.7%6.9%6.9%6.9%6.9%0.66%2.3%0.33%
Aug 202654.7%15.4%8.4%6.8%5.5%5.5%1.3%2.3%0.32%
Sep 202657.4%14.1%6.1%6.1%5.1%5.1%3.2%2.5%0.36%

  1. 1.Reform Fitness

    57.4%

    Held 1st. 1.6K estimated branded searches, -6.5% vs prior month. Share +2.7 points.

  2. 2.Reform

    14.1%

    Held 2nd. 390 estimated branded searches, -18.8% vs prior month. Share -1.4 points.

  3. 3.Camp Pilates

    6.1%

    Held 3rd. 170 estimated branded searches, -34.6% vs prior month. Share -2.2 points.

  4. 4.Carve Studio

    6.1%

    Held 4th. 170 estimated branded searches, -19% vs prior month. Share -0.6 points.

  5. 5.Balance Pilates

    5.1%

    Held 5th. 140 estimated branded searches, -17.6% vs prior month. Share -0.4 points.

  6. 6.Core Pilates and Mind

    5.1%

    Held 6th. 140 estimated branded searches, -17.6% vs prior month. Share -0.4 points.

  7. 7.Arched Reformer Pilates

    3.2%

    Moved from 8th to 7th. 90 estimated branded searches, +125% vs prior month. Share +2 points.

  8. 8.Sculpt Reformer Pilates

    2.5%

    Moved from 7th to 8th. 70 estimated branded searches, 0% vs prior month. Share +0.3 points.

  9. 9.Centred Studios

    0.36%

    Held 9th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Reform Fitness and its closest rivals

Every comparison with Reform Fitness

35 comparisons

How has branded search demand for Reform Fitness changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Reform Fitness in New Zealand fell from 23.8K to 18.5K.
  • Across the 12 months ending September 2026, Reform Fitness’ share of searches among Christchurch Pilates studios in New Zealand increased from 56.6% to 57.4%.
  • Across the 12 months ending September 2026, Reform Fitness’ share of searches among Christchurch Pilates studios in New Zealand peaked at 59.7% in November 2025 and was lowest at 49.2% in March 2026.

How did search popularity change for New Zealand Christchurch Pilates studios in September 2026?

6 changes

  1. In September 2026, Arched Reformer Pilates overtook Sculpt Reformer Pilates to rank 7th among Christchurch Pilates studios in New Zealand, with 3.2% of the searches.

  2. In September 2026, Reform Fitness gained share of searches among Christchurch Pilates studios in New Zealand, from 54.7% to 57.4%.

  3. In September 2026, Camp Pilates lost share of searches among Christchurch Pilates studios in New Zealand, from 8.4% to 6.1%.

  4. In September 2026, Reform lost share of searches among Christchurch Pilates studios in New Zealand, from 15.4% to 14.1%.

  5. In September 2026, Carve Studio lost share of searches among Christchurch Pilates studios in New Zealand, from 6.8% to 6.1%.

  6. Estimated monthly branded searches for Centred Studios in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026.

How are Reform Fitness’ branded searches counted?

26 search terms

Brandwave collects information about searches that people make online using Reform Fitness’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • reform birkenhead
  • reform cambridge
  • reform commercial bay
  • reform dunedin
  • reform ferrymead
  • reform fitness
  • reform fitness albany
  • reform fitness hobsonville
  • reform fitness karaka
  • reform fitness onehunga
  • reform fitness ormiston
  • reform fitness parnell
  • reform fitness prebbleton
  • reform fitness silverdale
  • reform fitness takapuna
  • reform newmarket
  • reform onehunga
  • reform petone
  • reform pilates
  • reform queenstown
  • reform rolleston
  • reform rotorua
  • reform rototuna
  • reform victoria park
  • reform wanaka
  • reformfitness

Do you work for Reform Fitness? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Reform Fitness compete?

Reform Fitness is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Boutique fitness studios4th of 76.3%Show ranking
Auckland Pilates studios1st of 1173.7%Show ranking
Pilates studio chains1st of 727%Show ranking
Christchurch Pilates studios1st of 957.4%Shown above
Wellington Pilates studios1st of 647.6%Show ranking
Hamilton Pilates studios1st of 647.3%Show ranking
Tauranga Pilates studios1st of 723.7%Show ranking
Creator with pink hair and a pink jacket

Is Reform Fitness your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free