Brandwave

Core Collective vs Reform Fitness:Which is more popular?

In September 2026, Reform Fitness had more branded searches than Core Collective among Auckland Pilates studios in New Zealand. Reform Fitness had about 10,600 branded searches, while Core Collective had 50. Reform Fitness made up 73.7% of all Auckland Pilates studio searches we track, and Core Collective accounted for 0.35%. When we asked ChatGPT and Google AI Overviews about Auckland Pilates studios, Core Collective appeared in all three answers and Reform Fitness in two. Core Collective was mentioned before Reform Fitness in every answer.

Among Auckland Pilates studios in New Zealand in September 2026

Who do people search for more?

Reform Fitness, about 212 searches for every 1 for Core Collective

Reform Fitness 10.6K searchesCore Collective 50 searches

Who does AI mention more?

Core Collective, mentioned in every answer we collected

Core Collective in 3 of 3Reform Fitness in 2 of 3

Who does AI recommend more?

Core Collective, named ahead of Reform Fitness in every answer

Core Collective first in 3Reform Fitness never first

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Top Auckland Pilates studios in ChatGPT and Google AI Overviews

In three ChatGPT questions, Core Collective appeared in all three answers. Reform Fitness was mentioned in two out of three: in two of the three ChatGPT answers. Core Collective was listed before Reform Fitness in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Core Collective1st
  2. Reform Fitness2nd
  3. Studio Soléa3rd
  4. Studio Pilates International4th
  5. SO Fitness5th
  6. Unity Studios5th
  7. Sala7th
  8. Aligne Studio–
  9. Always Pilates–
  10. KX Pilates–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

+1 more

See every answer about Auckland Pilates studios

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Core Collective or Reform Fitness more popular in search?

This chart shows how often people search Google for Core Collective and Reform Fitness by name. Each line represents a brand's share of searches for all 11 Auckland Pilates studios we track, month by month, from searches in New Zealand.

Core Collective and Reform Fitness among Auckland Pilates studios in New Zealand, by month

Share of searches by month for Reform Fitness, Core Collective. The figures are in the table below the chart.

View monthly share of searches table
MonthReform FitnessSO FitnessAligne StudioAlways PilatesStudio SoléaStudio Pilates InternationalUnity StudiosKX PilatesSalaCore CollectivePeak Pilates & Physiotherapy
Oct 202580.9%8.9%0.42%4.3%0.06%3.4%0.54%0.48%0.3%0.42%0.3%
Nov 202581%9.2%0.31%3.7%0.69%3.5%0.44%0.25%0.31%0.31%0.25%
Dec 202580.7%8.8%0.32%3.8%0.88%3.4%0.4%0.56%0.32%0.48%0.32%
Jan 202679.6%9.8%0.34%3.4%1.2%3.4%0.8%0.4%0.4%0.57%0.11%
Feb 202674.7%11.2%0.32%3.8%3.8%3.6%0.9%0.51%0.45%0.51%0.26%
Mar 202676.3%10.1%0.88%4.2%3.5%2.7%0.82%0.53%0.29%0.41%0.41%
Apr 202673.7%9.2%3.9%3.1%3.1%3.6%0.7%1.7%0.32%0.32%0.45%
May 202667.9%8.7%5.5%4.4%3.6%4%0.86%3.7%0.43%0.37%0.43%
Jun 202671.5%9.3%4.7%3.8%3.1%3.2%0.89%2.1%0.58%0.32%0.58%
Jul 202671.7%10.2%4.2%3.4%2.7%3.7%0.77%1.9%0.63%0.35%0.35%
Aug 202673%8.3%4.9%4%2.6%3.4%0.95%1.2%0.61%0.54%0.47%
Sep 202673.7%7.2%5.2%4.1%3.3%3%1.2%0.98%0.63%0.35%0.28%

How has the Core Collective and Reform Fitness comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Auckland Pilates studios in September 2026?

2 changes

  1. In September 2026, Reform Fitness gained share of searches among Auckland Pilates studios in New Zealand, from 73% to 73.7%.

  2. Estimated monthly branded searches for Core Collective in New Zealand fell 28.6% over 12 measured months, from 70 to 50 in September 2026.

How are branded searches counted?

26 search terms

Brandwave collects information about searches that people make online using Core Collective’s and Reform Fitness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Core Collective

2 branded search terms

  • core collective auckland
  • core collective pilates

Reform Fitness

24 branded search terms

  • reform birkenhead
  • reform cambridge
  • reform commercial bay
  • reform dunedin
  • reform ferrymead
  • reform fitness
  • reform fitness albany
  • reform fitness hobsonville
  • reform fitness karaka
  • reform fitness onehunga
  • reform fitness ormiston
  • reform fitness parnell
  • reform fitness prebbleton
  • reform fitness silverdale
  • reform fitness takapuna
  • reform newmarket
  • reform onehunga
  • reform petone
  • reform pilates
  • reform queenstown
  • reform rotorua
  • reform victoria park
  • reform wanaka
  • reformfitness

How the Brand Demand Index is measured

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