Brandwave

Reform Fitness vs SO Fitness:Which is more popular?

In September 2026, Reform Fitness had more branded searches than SO Fitness among Auckland Pilates studios in New Zealand. Reform Fitness had about 10,600 branded searches, while SO Fitness had 1,040. Reform Fitness made up 73.7% of all Auckland Pilates studio searches we track, and SO Fitness accounted for 7.2%. When we asked ChatGPT and Google AI Overviews about Auckland Pilates studios, Reform Fitness appeared in two of the three answers and SO Fitness in one. Reform Fitness was mentioned before SO Fitness in two out of three answers.

Among Auckland Pilates studios in New Zealand in September 2026

Who do people search for more?

Reform Fitness, about 10 searches for every 1 for SO Fitness

Reform Fitness 10.6K searchesSO Fitness 1K searches

Who does AI mention more?

Reform Fitness, mentioned in 2 of 3 answers, SO Fitness in 1

Reform Fitness in 2 of 3SO Fitness in 1 of 3

Who does AI recommend more?

Reform Fitness, named ahead of SO Fitness in 2 of 3 answers

Reform Fitness first in 2SO Fitness first in 1

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Top Auckland Pilates studios in ChatGPT and Google AI Overviews

In three ChatGPT questions, Reform Fitness was mentioned in two out of three: in two of the three ChatGPT answers. SO Fitness was mentioned in one out of three: in one of the three ChatGPT answers. Reform Fitness was listed before SO Fitness in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Core Collective1st
  2. Reform Fitness2nd
  3. Studio Soléa3rd
  4. Studio Pilates International4th
  5. SO Fitness5th
  6. Unity Studios5th
  7. Sala7th
  8. Aligne Studio–
  9. Always Pilates–
  10. KX Pilates–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

+1 more

See every answer about Auckland Pilates studios

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Reform Fitness or SO Fitness more popular in search?

This chart shows how often people search Google for Reform Fitness and SO Fitness by name. Each line represents a brand's share of searches for all 11 Auckland Pilates studios we track, month by month, from searches in New Zealand.

Reform Fitness and SO Fitness among Auckland Pilates studios in New Zealand, by month

Share of searches by month for Reform Fitness, SO Fitness. The figures are in the table below the chart.

View monthly share of searches table
MonthReform FitnessSO FitnessAligne StudioAlways PilatesStudio SoléaStudio Pilates InternationalUnity StudiosKX PilatesSalaCore CollectivePeak Pilates & Physiotherapy
Oct 202580.9%8.9%0.42%4.3%0.06%3.4%0.54%0.48%0.3%0.42%0.3%
Nov 202581%9.2%0.31%3.7%0.69%3.5%0.44%0.25%0.31%0.31%0.25%
Dec 202580.7%8.8%0.32%3.8%0.88%3.4%0.4%0.56%0.32%0.48%0.32%
Jan 202679.6%9.8%0.34%3.4%1.2%3.4%0.8%0.4%0.4%0.57%0.11%
Feb 202674.7%11.2%0.32%3.8%3.8%3.6%0.9%0.51%0.45%0.51%0.26%
Mar 202676.3%10.1%0.88%4.2%3.5%2.7%0.82%0.53%0.29%0.41%0.41%
Apr 202673.7%9.2%3.9%3.1%3.1%3.6%0.7%1.7%0.32%0.32%0.45%
May 202667.9%8.7%5.5%4.4%3.6%4%0.86%3.7%0.43%0.37%0.43%
Jun 202671.5%9.3%4.7%3.8%3.1%3.2%0.89%2.1%0.58%0.32%0.58%
Jul 202671.7%10.2%4.2%3.4%2.7%3.7%0.77%1.9%0.63%0.35%0.35%
Aug 202673%8.3%4.9%4%2.6%3.4%0.95%1.2%0.61%0.54%0.47%
Sep 202673.7%7.2%5.2%4.1%3.3%3%1.2%0.98%0.63%0.35%0.28%

How has the Reform Fitness and SO Fitness comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Auckland Pilates studios in September 2026?

2 changes

  1. In September 2026, Reform Fitness gained share of searches among Auckland Pilates studios in New Zealand, from 73% to 73.7%.

  2. In September 2026, SO Fitness lost share of searches among Auckland Pilates studios in New Zealand, from 8.3% to 7.2%.

How are branded searches counted?

27 search terms

Brandwave collects information about searches that people make online using Reform Fitness’ and SO Fitness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Reform Fitness

24 branded search terms

  • reform birkenhead
  • reform cambridge
  • reform commercial bay
  • reform dunedin
  • reform ferrymead
  • reform fitness
  • reform fitness albany
  • reform fitness hobsonville
  • reform fitness karaka
  • reform fitness onehunga
  • reform fitness ormiston
  • reform fitness parnell
  • reform fitness prebbleton
  • reform fitness silverdale
  • reform fitness takapuna
  • reform newmarket
  • reform onehunga
  • reform petone
  • reform pilates
  • reform queenstown
  • reform rotorua
  • reform victoria park
  • reform wanaka
  • reformfitness

SO Fitness

3 branded search terms

  • so fitness
  • so fitness pilates
  • sofitness

How the Brand Demand Index is measured

Other head-to-heads among Auckland Pilates studios

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