How popular isAlways Pilates?
In September 2026, people searched for Always Pilates by name about 590 times in New Zealand, a 33% decrease from the previous year. These searches made up 4.1% of all New Zealand Auckland Pilates studio searches, placing Always Pilates fourth out of 11 studios. When we asked both ChatGPT and Google AI Overviews about Auckland Pilates studios, Always Pilates did not appear in any of the answers.
Always Pilates is the fourth most searched of 11 competitors and not listed in any AI answer.
Reform FitnessShare of searches 73.7%Mentioned in 2 of 3 AI answersPlace in AI recommendations 2nd
SO FitnessShare of searches 7.2%Mentioned in 1 of 3 AI answersPlace in AI recommendations 5th
Aligne StudioShare of searches 5.2%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
Always PilatesShare of searches 4.1%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
Studio SoléaShare of searches 3.3%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
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Top Auckland Pilates studios in ChatGPT and Google AI Overviews
In three ChatGPT questions, Always Pilates did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Core Collective3 of 3Named in 3 of 3 ChatGPT answers- Reform Fitness2 of 3Named in 2 of 3 ChatGPT answers
- Studio Soléa2 of 3Named in 2 of 3 ChatGPT answers
Studio Pilates International2 of 3Named in 2 of 3 ChatGPT answers- Unity Studios2 of 3Named in 2 of 3 ChatGPT answers
- Sala2 of 3Named in 2 of 3 ChatGPT answers
- SO Fitness1 of 3Named in 1 of 3 ChatGPT answers
- Aligne Studio0 of 3Named in 0 of 3 ChatGPT answers
- Always Pilates0 of 3Named in 0 of 3 ChatGPT answers
KX Pilates0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Auckland Pilates studios
3 answers
Asked ChatGPT
“Which Pilates studio should I join in Auckland, New Zealand?”
Asked ChatGPT
“What are the best Pilates studios in Auckland, New Zealand?”
Asked ChatGPT
“What's the best Pilates studio in Auckland, New Zealand for a reformer class?”
Searched Google, AI Overview
“pilates auckland”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“reformer pilates auckland”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which Auckland Pilates studios compete with Always Pilates?
Share of searches by month for Reform Fitness, SO Fitness, Aligne Studio, Always Pilates, Studio Soléa, Studio Pilates International. The figures are in the table below the chart.
View monthly share of searches table
| Month | Reform Fitness | SO Fitness | Aligne Studio | Always Pilates | Studio Soléa | Studio Pilates International | Unity Studios | KX Pilates | Sala | Core Collective | Peak Pilates & Physiotherapy |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 80.9% | 8.9% | 0.42% | 4.3% | 0.06% | 3.4% | 0.54% | 0.48% | 0.3% | 0.42% | 0.3% |
| Nov 2025 | 81% | 9.2% | 0.31% | 3.7% | 0.69% | 3.5% | 0.44% | 0.25% | 0.31% | 0.31% | 0.25% |
| Dec 2025 | 80.7% | 8.8% | 0.32% | 3.8% | 0.88% | 3.4% | 0.4% | 0.56% | 0.32% | 0.48% | 0.32% |
| Jan 2026 | 79.6% | 9.8% | 0.34% | 3.4% | 1.2% | 3.4% | 0.8% | 0.4% | 0.4% | 0.57% | 0.11% |
| Feb 2026 | 74.7% | 11.2% | 0.32% | 3.8% | 3.8% | 3.6% | 0.9% | 0.51% | 0.45% | 0.51% | 0.26% |
| Mar 2026 | 76.3% | 10.1% | 0.88% | 4.2% | 3.5% | 2.7% | 0.82% | 0.53% | 0.29% | 0.41% | 0.41% |
| Apr 2026 | 73.7% | 9.2% | 3.9% | 3.1% | 3.1% | 3.6% | 0.7% | 1.7% | 0.32% | 0.32% | 0.45% |
| May 2026 | 67.9% | 8.7% | 5.5% | 4.4% | 3.6% | 4% | 0.86% | 3.7% | 0.43% | 0.37% | 0.43% |
| Jun 2026 | 71.5% | 9.3% | 4.7% | 3.8% | 3.1% | 3.2% | 0.89% | 2.1% | 0.58% | 0.32% | 0.58% |
| Jul 2026 | 71.7% | 10.2% | 4.2% | 3.4% | 2.7% | 3.7% | 0.77% | 1.9% | 0.63% | 0.35% | 0.35% |
| Aug 2026 | 73% | 8.3% | 4.9% | 4% | 2.6% | 3.4% | 0.95% | 1.2% | 0.61% | 0.54% | 0.47% |
| Sep 2026 | 73.7% | 7.2% | 5.2% | 4.1% | 3.3% | 3% | 1.2% | 0.98% | 0.63% | 0.35% | 0.28% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 73.7% | 10.6K | -1.8% | +0.8 points | |
| 2, held 2nd | 7.2% | 1K | -14.8% | -1 points | |
| 3, held 3rd | 5.2% | 740 | +1.4% | +0.2 points | |
| 4, held 4th | 4.1% | 590 | 0% | +0.1 points | |
| 5, moved from 6th to 5th | 3.3% | 480 | +23.1% | +0.7 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 3% | 430 | -14% | -0.4 pointsmoved from 5th to 6th | |
| 7, moved from 8th to 7th | 1.2% | 170 | +21.4% | +0.2 pointsmoved from 8th to 7th | |
| 8, moved from 7th to 8th | 0.98% | 140 | -22.2% | -0.2 pointsmoved from 7th to 8th | |
| 9, held 9th | 0.63% | 90 | 0% | 0 points | |
| 10, held 10th | 0.35% | 50 | -37.5% | -0.2 points | |
| 11, held 11th | 0.28% | 40 | -42.9% | -0.2 points |
73.7%
Held 1st. 10.6K estimated branded searches, -1.8% vs prior month. Share +0.8 points.
7.2%
Held 2nd. 1K estimated branded searches, -14.8% vs prior month. Share -1 points.
5.2%
Held 3rd. 740 estimated branded searches, +1.4% vs prior month. Share +0.2 points.
4.1%
Held 4th. 590 estimated branded searches, 0% vs prior month. Share +0.1 points.
3.3%
Moved from 6th to 5th. 480 estimated branded searches, +23.1% vs prior month. Share +0.7 points.
Moved from 5th to 6th. 430 estimated branded searches, -14% vs prior month. Share -0.4 points.
1.2%
Moved from 8th to 7th. 170 estimated branded searches, +21.4% vs prior month. Share +0.2 points.
0.98%
Moved from 7th to 8th. 140 estimated branded searches, -22.2% vs prior month. Share -0.2 points.
9.Sala
0.63%
Held 9th. 90 estimated branded searches, 0% vs prior month. Share 0 points.
0.35%
Held 10th. 50 estimated branded searches, -37.5% vs prior month. Share -0.2 points.
11.
Peak Pilates & Physiotherapy0.28%
Held 11th. 40 estimated branded searches, -42.9% vs prior month. Share -0.2 points.
Compare popularity between Always Pilates and its closest rivals
- Always Pilates vs Reform Fitness: compare popularity
- Always Pilates vs SO Fitness: compare popularity
- Always Pilates vs Aligne Studio: compare popularity
- Always Pilates vs Studio Soléa: compare popularity
- Always Pilates vs Studio Pilates International: compare popularity
- Compare Always Pilates with any brand
Every comparison with Always Pilates
10 comparisons
- Aligne Studio vs Always Pilates
- Always Pilates vs Reform Fitness
- Always Pilates vs SO Fitness
- Always Pilates vs Studio Soléa
- Always Pilates vs Studio Pilates International
- Always Pilates vs Unity Studios
- Always Pilates vs KX Pilates
- Always Pilates vs Sala
- Always Pilates vs Core Collective
- Always Pilates vs Peak Pilates & Physiotherapy
How has branded search demand for Always Pilates changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Always Pilates in New Zealand fell from 880 to 590.
- Across the 12 months ending September 2026, Always Pilates’ share of searches among Auckland Pilates studios in New Zealand peaked at 4.4% in May 2026 and was lowest at 3.1% in April 2026.
- Across the 12 months ending September 2026, Always Pilates fell from 3rd to 4th among Auckland Pilates studios in New Zealand.
How did search popularity change for New Zealand Auckland Pilates studios in September 2026?
6 changes
In September 2026, Studio Soléa overtook Studio Pilates International to rank 5th among Auckland Pilates studios in New Zealand, with 3.3% of the searches.
In September 2026, Reform Fitness gained share of searches among Auckland Pilates studios in New Zealand, from 73% to 73.7%.
In September 2026, SO Fitness lost share of searches among Auckland Pilates studios in New Zealand, from 8.3% to 7.2%.
KX Pilates’ share of searches among Auckland Pilates studios in New Zealand has lost ground for 3 months in a row, from 2.1% to 0.98% in September 2026.
In September 2026, Unity Studios rose from 8th to 7th among Auckland Pilates studios in New Zealand.
Estimated monthly branded searches for Aligne Studio in New Zealand rose 957.1% over 12 measured months, from 70 to 740 in September 2026.
How are Always Pilates’ branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Always Pilates’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- always pilates
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