Always Pilates vs SO Fitness:Which is more popular by branded search in New Zealand?
In August 2026, SO Fitness had more branded searches than Always Pilates among auckland pilates studios in New Zealand. SO Fitness was estimated to have 1.6K branded searches compared to Always Pilates’ 620, and held a 7% Share of Search versus Always Pilates’ 2.8%.
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Which is more popular in search, Always Pilates or SO Fitness?
Compare Auckland Pilates studios using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for SO Fitness, Always Pilates. The figures are in the table below the chart.
View monthly share of search table
| Month | Reform Fitness | SO Fitness | Aligne Studio | KX Pilates | Always Pilates | Studio Pilates International | Peak Pilates & Physiotherapy |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 83.7% | 6.5% | 0.28% | 3% | 3.6% | 2.6% | 0.24% |
| Nov 2025 | 84.6% | 6.7% | 0.24% | 2.5% | 2.5% | 3.2% | 0.32% |
| Dec 2025 | 86.2% | 5.9% | 0.19% | 2.2% | 2.4% | 2.8% | 0.28% |
| Jan 2026 | 84.2% | 7.1% | 0.26% | 2.8% | 2.3% | 3.1% | 0.22% |
| Feb 2026 | 83.5% | 7.9% | 0.2% | 2.4% | 3% | 2.7% | 0.24% |
| Mar 2026 | 83.6% | 7.6% | 0.72% | 2.5% | 3% | 2.3% | 0.32% |
| Apr 2026 | 82.5% | 6.3% | 2.4% | 3.4% | 2.4% | 2.6% | 0.32% |
| May 2026 | 78.9% | 6.3% | 3.6% | 4.7% | 3% | 3.2% | 0.39% |
| Jun 2026 | 81.2% | 7% | 3.1% | 3.1% | 2.6% | 2.5% | 0.38% |
| Jul 2026 | 81% | 7.3% | 2.8% | 3% | 2.8% | 2.7% | 0.32% |
| Aug 2026 | 81% | 7% | 3.3% | 2.9% | 2.8% | 2.6% | 0.45% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Always Pilates and SO Fitness comparison changed over the last 12 months?
3 findings
- SO Fitness was ahead of Always Pilates in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Always Pilates’ estimated Share of Search among auckland pilates studios in New Zealand moved from 3.6% to 2.8%, and its estimated monthly branded searches moved from 920 to 620.
- Across the 11 months ending August 2026, SO Fitness’ estimated Share of Search among auckland pilates studios in New Zealand moved from 6.5% to 7%, and its estimated monthly branded searches moved from 1.7K to 1.6K.
How did search popularity change for New Zealand auckland pilates studios in August 2026?
1 change
Estimated monthly branded searches for Always Pilates in New Zealand fell 32.6% over 11 measured months, from 920 to 620 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Always Pilates’ and SO Fitness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Always Pilates
3 branded search terms
- always pilates
- always pilates auckland
- always pilates nz
SO Fitness
5 branded search terms
- so fitness
- so fitness auckland
- so fitness nz
- so fitness pilates
- sofitness
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.