How popular isAlways Pilates in search?
In August 2026, there were an estimated 620 branded searches for Always Pilates in New Zealand which is down 32.6% over the last 11 months. Always Pilates holds 2.8% estimated Share of Search among New Zealand auckland pilates studios and is ranked 5th of 7 competitors for search popularity.
Reform Fitness81%
SO Fitness7%
Aligne Studio3.3%
KX Pilates2.9%
Always Pilates2.8%
Studio Pilates International2.6%
Peak Pilates & Physiotherapy0.45%
Follow Always Pilates and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which auckland pilates studios compete with Always Pilates?
Share of Search by month for Reform Fitness, SO Fitness, Aligne Studio, KX Pilates, Always Pilates, Studio Pilates International. The figures are in the table below the chart.
View monthly share of search table
| Month | Reform Fitness | SO Fitness | Aligne Studio | KX Pilates | Always Pilates | Studio Pilates International | Peak Pilates & Physiotherapy |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 83.7% | 6.5% | 0.28% | 3% | 3.6% | 2.6% | 0.24% |
| Nov 2025 | 84.6% | 6.7% | 0.24% | 2.5% | 2.5% | 3.2% | 0.32% |
| Dec 2025 | 86.2% | 5.9% | 0.19% | 2.2% | 2.4% | 2.8% | 0.28% |
| Jan 2026 | 84.2% | 7.1% | 0.26% | 2.8% | 2.3% | 3.1% | 0.22% |
| Feb 2026 | 83.5% | 7.9% | 0.2% | 2.4% | 3% | 2.7% | 0.24% |
| Mar 2026 | 83.6% | 7.6% | 0.72% | 2.5% | 3% | 2.3% | 0.32% |
| Apr 2026 | 82.5% | 6.3% | 2.4% | 3.4% | 2.4% | 2.6% | 0.32% |
| May 2026 | 78.9% | 6.3% | 3.6% | 4.7% | 3% | 3.2% | 0.39% |
| Jun 2026 | 81.2% | 7% | 3.1% | 3.1% | 2.6% | 2.5% | 0.38% |
| Jul 2026 | 81% | 7.3% | 2.8% | 3% | 2.8% | 2.7% | 0.32% |
| Aug 2026 | 81% | 7% | 3.3% | 2.9% | 2.8% | 2.6% | 0.45% |
| Sep 2026 | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 81% | 18.2K | +1% | -0.1 points | |
| 2, held 2nd | 7% | 1.6K | -3.7% | -0.3 points | |
| 3, moved from 4th to 3rd | 3.3% | 750 | +19% | +0.5 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 2.9% | 650 | -3% | -0.1 pointsmoved from 3rd to 4th | |
| 5, held 5th | 2.8% | 620 | 0% | 0 points | |
| 6, held 6th | 2.6% | 590 | -1.7% | -0.1 points | |
| 7, held 7th | 0.45% | 100 | +42.9% | +0.1 points |
81%
held 1st · 18.2K estimated branded searches · +1% vs prior month · -0.1 points
7%
held 2nd · 1.6K estimated branded searches · -3.7% vs prior month · -0.3 points
3.3%
moved from 4th to 3rd · 750 estimated branded searches · +19% vs prior month · +0.5 points
2.9%
moved from 3rd to 4th · 650 estimated branded searches · -3% vs prior month · -0.1 points
2.8%
held 5th · 620 estimated branded searches · 0% vs prior month · 0 points
held 6th · 590 estimated branded searches · -1.7% vs prior month · -0.1 points
7.
Peak Pilates & Physiotherapy0.45%
held 7th · 100 estimated branded searches · +42.9% vs prior month · +0.1 points
Compare search popularity between Always Pilates and its closest rivals
- Always Pilates vs SO Fitness: compare search popularity
- Always Pilates vs Aligne Studio: compare search popularity
- Always Pilates vs KX Pilates: compare search popularity
- Always Pilates vs Studio Pilates International: compare search popularity
- Always Pilates vs Peak Pilates & Physiotherapy: compare search popularity
- Compare Always Pilates with any brand
How has branded search demand for Always Pilates changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Always Pilates in New Zealand fell from 920 to 620.
- Across the 11 months ending August 2026, Always Pilates’ estimated Share of Search among auckland pilates studios in New Zealand decreased from 3.6% to 2.8%.
- Across the 11 months ending August 2026, Always Pilates’ estimated Share of Search among auckland pilates studios in New Zealand peaked at 3.6% in October 2025 and was lowest at 2.3% in January 2026.
- Across the 11 months ending August 2026, Always Pilates fell from 3rd to 5th among auckland pilates studios in New Zealand.
How did search popularity change for New Zealand auckland pilates studios in August 2026?
5 changes
In August 2026, Aligne Studio overtook KX Pilates to rank 3rd among auckland pilates studios in New Zealand, at 3.3%.
KX Pilates’ estimated Share of Search among auckland pilates studios in New Zealand has lost ground for 3 months in a row, from 4.7% to 2.9% in August 2026.
Estimated monthly branded searches for Peak Pilates & Physiotherapy in New Zealand rose 66.7% over 11 measured months, from 60 to 100 in August 2026.
Estimated monthly branded searches for Always Pilates in New Zealand fell 32.6% over 11 measured months, from 920 to 620 in August 2026.
Estimated monthly branded searches for Reform Fitness in New Zealand fell 14.4% over 11 measured months, from 21.2K to 18.2K in August 2026.
How is Always Pilates measured?
Brandwave collects information about searches that people make online using Always Pilates’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- always pilates
- always pilates auckland
- always pilates nz
Do you work for Always Pilates? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Always Pilates your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.