Brandwave

How popular isSO Fitness?

In September 2026, people searched for SO Fitness by name about 1,220 times in New Zealand, a 25.6% decrease from the previous year. These searches made up 7.2% of all New Zealand Auckland Pilates studio searches, placing SO Fitness second out of 11 studios. When we asked both ChatGPT and Google AI Overviews about Auckland Pilates studios, SO Fitness appeared in one of the three answers and was the joint fifth most recommended of the 11.

Search and AI answers in September 2026

SO Fitness is the second most searched of 11 competitors and the joint fifth most recommended in AI answers.

  1. Reform FitnessShare of searches 73.7%Mentioned in 2 of 3 AI answersPlace in AI recommendations 2nd
  2. SO FitnessShare of searches 7.2%Mentioned in 1 of 3 AI answersPlace in AI recommendations 5th
  3. Aligne StudioShare of searches 5.2%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  4. Always PilatesShare of searches 4.1%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  5. Studio SoléaShare of searches 3.3%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd

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Top Auckland Pilates studios in ChatGPT and Google AI Overviews

In three ChatGPT questions, SO Fitness was mentioned in one out of three: in one of the three ChatGPT answers. SO Fitness is the joint fifth most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Core Collective1st
  2. Reform Fitness2nd
  3. Studio Soléa3rd
  4. Studio Pilates International4th
  5. SO Fitness5th
  6. Unity Studios5th
  7. Sala7th
  8. Aligne Studio–
  9. Always Pilates–
  10. KX Pilates–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

+1 more

See every answer about Auckland Pilates studios

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which Auckland Pilates studios compete with SO Fitness?

SO Fitness against Auckland Pilates studios in New Zealand, by month

Share of searches by month for Reform Fitness, SO Fitness, Aligne Studio, Always Pilates, Studio Soléa, Studio Pilates International. The figures are in the table below the chart.

View monthly share of searches table
MonthReform FitnessSO FitnessAligne StudioAlways PilatesStudio SoléaStudio Pilates InternationalUnity StudiosKX PilatesSalaCore CollectivePeak Pilates & Physiotherapy
Oct 202580.9%8.9%0.42%4.3%0.06%3.4%0.54%0.48%0.3%0.42%0.3%
Nov 202581%9.2%0.31%3.7%0.69%3.5%0.44%0.25%0.31%0.31%0.25%
Dec 202580.7%8.8%0.32%3.8%0.88%3.4%0.4%0.56%0.32%0.48%0.32%
Jan 202679.6%9.8%0.34%3.4%1.2%3.4%0.8%0.4%0.4%0.57%0.11%
Feb 202674.7%11.2%0.32%3.8%3.8%3.6%0.9%0.51%0.45%0.51%0.26%
Mar 202676.3%10.1%0.88%4.2%3.5%2.7%0.82%0.53%0.29%0.41%0.41%
Apr 202673.7%9.2%3.9%3.1%3.1%3.6%0.7%1.7%0.32%0.32%0.45%
May 202667.9%8.7%5.5%4.4%3.6%4%0.86%3.7%0.43%0.37%0.43%
Jun 202671.5%9.3%4.7%3.8%3.1%3.2%0.89%2.1%0.58%0.32%0.58%
Jul 202671.7%10.2%4.2%3.4%2.7%3.7%0.77%1.9%0.63%0.35%0.35%
Aug 202673%8.3%4.9%4%2.6%3.4%0.95%1.2%0.61%0.54%0.47%
Sep 202673.7%7.2%5.2%4.1%3.3%3%1.2%0.98%0.63%0.35%0.28%

  1. 1.Reform Fitness

    73.7%

    Held 1st. 10.6K estimated branded searches, -1.8% vs prior month. Share +0.8 points.

  2. 2.SO Fitness

    7.2%

    Held 2nd. 1K estimated branded searches, -14.8% vs prior month. Share -1 points.

  3. 3.Aligne Studio

    5.2%

    Held 3rd. 740 estimated branded searches, +1.4% vs prior month. Share +0.2 points.

  4. 4.Always Pilates

    4.1%

    Held 4th. 590 estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Studio Soléa

    3.3%

    Moved from 6th to 5th. 480 estimated branded searches, +23.1% vs prior month. Share +0.7 points.

  6. 6.Studio Pilates International

    3%

    Moved from 5th to 6th. 430 estimated branded searches, -14% vs prior month. Share -0.4 points.

  7. 7.Unity Studios

    1.2%

    Moved from 8th to 7th. 170 estimated branded searches, +21.4% vs prior month. Share +0.2 points.

  8. 8.KX Pilates

    0.98%

    Moved from 7th to 8th. 140 estimated branded searches, -22.2% vs prior month. Share -0.2 points.

  9. 9.Sala

    0.63%

    Held 9th. 90 estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Core Collective

    0.35%

    Held 10th. 50 estimated branded searches, -37.5% vs prior month. Share -0.2 points.

  11. 11.Peak Pilates & Physiotherapy

    0.28%

    Held 11th. 40 estimated branded searches, -42.9% vs prior month. Share -0.2 points.

Compare popularity between SO Fitness and its closest rivals

Every comparison with SO Fitness

12 comparisons

How has branded search demand for SO Fitness changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for SO Fitness in New Zealand fell from 1.6K to 1.2K.
  • Across the 12 months ending September 2026, SO Fitness’ share of searches among Auckland Pilates studios in New Zealand decreased from 8.9% to 7.2%.
  • Across the 12 months ending September 2026, SO Fitness’ share of searches among Auckland Pilates studios in New Zealand peaked at 11.2% in February 2026 and was lowest at 7.2% in September 2026.

How did search popularity change for New Zealand Auckland Pilates studios in September 2026?

6 changes

  1. In September 2026, Studio Soléa overtook Studio Pilates International to rank 5th among Auckland Pilates studios in New Zealand, with 3.3% of the searches.

  2. In September 2026, Reform Fitness gained share of searches among Auckland Pilates studios in New Zealand, from 73% to 73.7%.

  3. In September 2026, SO Fitness lost share of searches among Auckland Pilates studios in New Zealand, from 8.3% to 7.2%.

  4. KX Pilates’ share of searches among Auckland Pilates studios in New Zealand has lost ground for 3 months in a row, from 2.1% to 0.98% in September 2026.

  5. In September 2026, Unity Studios rose from 8th to 7th among Auckland Pilates studios in New Zealand.

  6. Estimated monthly branded searches for Aligne Studio in New Zealand rose 957.1% over 12 measured months, from 70 to 740 in September 2026.

How are SO Fitness’ branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using SO Fitness’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • so fitness
  • so fitness pilates
  • sofitness

Do you work for SO Fitness? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does SO Fitness compete?

SO Fitness is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Auckland Pilates studios2nd of 117.2%Shown above
Pilates studio chains3rd of 714.1%Show ranking
Creator with pink hair and a pink jacket

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