Brandwave

SO Fitness vs Unity Studios:Which is more popular?

In September 2026, SO Fitness had more branded searches than Unity Studios among Auckland Pilates studios in New Zealand. SO Fitness had about 1,040 branded searches, while Unity Studios had 170. SO Fitness made up 7.2% of all Auckland Pilates studio searches we track, and Unity Studios accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about Auckland Pilates studios, Unity Studios appeared in two of the three answers and SO Fitness in one. SO Fitness and Unity Studios were each mentioned first in one of the two answers that named either.

Among Auckland Pilates studios in New Zealand in September 2026

Who do people search for more?

SO Fitness, about 6 searches for every 1 for Unity Studios

SO Fitness 1K searchesUnity Studios 170 searches

Who does AI mention more?

Unity Studios, mentioned in 2 of 3 answers, SO Fitness in 1

Unity Studios in 2 of 3SO Fitness in 1 of 3

Who does AI recommend more?

Each is named first in 1 of 2 answers.

SO Fitness first in 1Unity Studios first in 1

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Top Auckland Pilates studios in ChatGPT and Google AI Overviews

In three ChatGPT questions, Unity Studios was mentioned in two out of three: in two of the three ChatGPT answers. SO Fitness was mentioned in one out of three: in one of the three ChatGPT answers. SO Fitness and Unity Studios were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Core Collective1st
  2. Reform Fitness2nd
  3. Studio Soléa3rd
  4. Studio Pilates International4th
  5. SO Fitness5th
  6. Unity Studios5th
  7. Sala7th
  8. Aligne Studio–
  9. Always Pilates–
  10. KX Pilates–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

+1 more

See every answer about Auckland Pilates studios

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is SO Fitness or Unity Studios more popular in search?

This chart shows how often people search Google for SO Fitness and Unity Studios by name. Each line represents a brand's share of searches for all 11 Auckland Pilates studios we track, month by month, from searches in New Zealand.

SO Fitness and Unity Studios among Auckland Pilates studios in New Zealand, by month

Share of searches by month for SO Fitness, Unity Studios. The figures are in the table below the chart.

View monthly share of searches table
MonthReform FitnessSO FitnessAligne StudioAlways PilatesStudio SoléaStudio Pilates InternationalUnity StudiosKX PilatesSalaCore CollectivePeak Pilates & Physiotherapy
Oct 202580.9%8.9%0.42%4.3%0.06%3.4%0.54%0.48%0.3%0.42%0.3%
Nov 202581%9.2%0.31%3.7%0.69%3.5%0.44%0.25%0.31%0.31%0.25%
Dec 202580.7%8.8%0.32%3.8%0.88%3.4%0.4%0.56%0.32%0.48%0.32%
Jan 202679.6%9.8%0.34%3.4%1.2%3.4%0.8%0.4%0.4%0.57%0.11%
Feb 202674.7%11.2%0.32%3.8%3.8%3.6%0.9%0.51%0.45%0.51%0.26%
Mar 202676.3%10.1%0.88%4.2%3.5%2.7%0.82%0.53%0.29%0.41%0.41%
Apr 202673.7%9.2%3.9%3.1%3.1%3.6%0.7%1.7%0.32%0.32%0.45%
May 202667.9%8.7%5.5%4.4%3.6%4%0.86%3.7%0.43%0.37%0.43%
Jun 202671.5%9.3%4.7%3.8%3.1%3.2%0.89%2.1%0.58%0.32%0.58%
Jul 202671.7%10.2%4.2%3.4%2.7%3.7%0.77%1.9%0.63%0.35%0.35%
Aug 202673%8.3%4.9%4%2.6%3.4%0.95%1.2%0.61%0.54%0.47%
Sep 202673.7%7.2%5.2%4.1%3.3%3%1.2%0.98%0.63%0.35%0.28%

How has the SO Fitness and Unity Studios comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Auckland Pilates studios in September 2026?

2 changes

  1. In September 2026, SO Fitness lost share of searches among Auckland Pilates studios in New Zealand, from 8.3% to 7.2%.

  2. In September 2026, Unity Studios rose from 8th to 7th among Auckland Pilates studios in New Zealand.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using SO Fitness’ and Unity Studios’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

SO Fitness

3 branded search terms

  • so fitness
  • so fitness pilates
  • sofitness

Unity Studios

1 branded search term

  • unity studios northcote

How the Brand Demand Index is measured

Other head-to-heads among Auckland Pilates studios

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