Brandwave

Aligne Studio vs SO Fitness:Which is more popular?

In September 2026, SO Fitness had more branded searches than Aligne Studio among Auckland Pilates studios in New Zealand. SO Fitness had about 1,040 branded searches, while Aligne Studio had 740. SO Fitness made up 7.2% of all Auckland Pilates studio searches we track, and Aligne Studio accounted for 5.2%. When we asked ChatGPT and Google AI Overviews about Auckland Pilates studios, SO Fitness appeared in one of the three answers and Aligne Studio in none.

Among Auckland Pilates studios in New Zealand in September 2026

Who do people search for more?

SO Fitness, about 41% more searches than Aligne Studio

SO Fitness 1K searchesAligne Studio 740 searches

Who does AI mention more?

SO Fitness, mentioned in 1 of 3 answers, Aligne Studio in 0

SO Fitness in 1 of 3Aligne Studio in 0 of 3

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Top Auckland Pilates studios in ChatGPT and Google AI Overviews

In three ChatGPT questions, SO Fitness was mentioned in one out of three: in one of the three ChatGPT answers. Aligne Studio did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Core Collective1st
  2. Reform Fitness2nd
  3. Studio Soléa3rd
  4. Studio Pilates International4th
  5. SO Fitness5th
  6. Unity Studios5th
  7. Sala7th
  8. Aligne Studio–
  9. Always Pilates–
  10. KX Pilates–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

+1 more

See every answer about Auckland Pilates studios

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Aligne Studio or SO Fitness more popular in search?

This chart shows how often people search Google for Aligne Studio and SO Fitness by name. Each line represents a brand's share of searches for all 11 Auckland Pilates studios we track, month by month, from searches in New Zealand.

Aligne Studio and SO Fitness among Auckland Pilates studios in New Zealand, by month

Share of searches by month for SO Fitness, Aligne Studio. The figures are in the table below the chart.

View monthly share of searches table
MonthReform FitnessSO FitnessAligne StudioAlways PilatesStudio SoléaStudio Pilates InternationalUnity StudiosKX PilatesSalaCore CollectivePeak Pilates & Physiotherapy
Oct 202580.9%8.9%0.42%4.3%0.06%3.4%0.54%0.48%0.3%0.42%0.3%
Nov 202581%9.2%0.31%3.7%0.69%3.5%0.44%0.25%0.31%0.31%0.25%
Dec 202580.7%8.8%0.32%3.8%0.88%3.4%0.4%0.56%0.32%0.48%0.32%
Jan 202679.6%9.8%0.34%3.4%1.2%3.4%0.8%0.4%0.4%0.57%0.11%
Feb 202674.7%11.2%0.32%3.8%3.8%3.6%0.9%0.51%0.45%0.51%0.26%
Mar 202676.3%10.1%0.88%4.2%3.5%2.7%0.82%0.53%0.29%0.41%0.41%
Apr 202673.7%9.2%3.9%3.1%3.1%3.6%0.7%1.7%0.32%0.32%0.45%
May 202667.9%8.7%5.5%4.4%3.6%4%0.86%3.7%0.43%0.37%0.43%
Jun 202671.5%9.3%4.7%3.8%3.1%3.2%0.89%2.1%0.58%0.32%0.58%
Jul 202671.7%10.2%4.2%3.4%2.7%3.7%0.77%1.9%0.63%0.35%0.35%
Aug 202673%8.3%4.9%4%2.6%3.4%0.95%1.2%0.61%0.54%0.47%
Sep 202673.7%7.2%5.2%4.1%3.3%3%1.2%0.98%0.63%0.35%0.28%

How has the Aligne Studio and SO Fitness comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Auckland Pilates studios in September 2026?

2 changes

  1. In September 2026, SO Fitness lost share of searches among Auckland Pilates studios in New Zealand, from 8.3% to 7.2%.

  2. Estimated monthly branded searches for Aligne Studio in New Zealand rose 957.1% over 12 measured months, from 70 to 740 in September 2026.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Aligne Studio’s and SO Fitness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Aligne Studio

3 branded search terms

  • aligne studio
  • aligne studio pilates
  • alignestudio

SO Fitness

3 branded search terms

  • so fitness
  • so fitness pilates
  • sofitness

How the Brand Demand Index is measured

Other head-to-heads among Auckland Pilates studios

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