Brandwave

Always Pilates vs SO Fitness:Which is more popular?

In September 2026, SO Fitness had more branded searches than Always Pilates among Auckland Pilates studios in New Zealand. SO Fitness had about 1,040 branded searches, while Always Pilates had 590. SO Fitness made up 7.2% of all Auckland Pilates studio searches we track, and Always Pilates accounted for 4.1%. When we asked ChatGPT and Google AI Overviews about Auckland Pilates studios, SO Fitness appeared in one of the three answers and Always Pilates in none.

Among Auckland Pilates studios in New Zealand in September 2026

Who do people search for more?

SO Fitness, about 76% more searches than Always Pilates

SO Fitness 1K searchesAlways Pilates 590 searches

Who does AI mention more?

SO Fitness, mentioned in 1 of 3 answers, Always Pilates in 0

SO Fitness in 1 of 3Always Pilates in 0 of 3

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Top Auckland Pilates studios in ChatGPT and Google AI Overviews

In three ChatGPT questions, SO Fitness was mentioned in one out of three: in one of the three ChatGPT answers. Always Pilates did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Core Collective1st
  2. Reform Fitness2nd
  3. Studio Soléa3rd
  4. Studio Pilates International4th
  5. SO Fitness5th
  6. Unity Studios5th
  7. Sala7th
  8. Aligne Studio–
  9. Always Pilates–
  10. KX Pilates–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

+1 more

See every answer about Auckland Pilates studios

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Always Pilates or SO Fitness more popular in search?

This chart shows how often people search Google for Always Pilates and SO Fitness by name. Each line represents a brand's share of searches for all 11 Auckland Pilates studios we track, month by month, from searches in New Zealand.

Always Pilates and SO Fitness among Auckland Pilates studios in New Zealand, by month

Share of searches by month for SO Fitness, Always Pilates. The figures are in the table below the chart.

View monthly share of searches table
MonthReform FitnessSO FitnessAligne StudioAlways PilatesStudio SoléaStudio Pilates InternationalUnity StudiosKX PilatesSalaCore CollectivePeak Pilates & Physiotherapy
Oct 202580.9%8.9%0.42%4.3%0.06%3.4%0.54%0.48%0.3%0.42%0.3%
Nov 202581%9.2%0.31%3.7%0.69%3.5%0.44%0.25%0.31%0.31%0.25%
Dec 202580.7%8.8%0.32%3.8%0.88%3.4%0.4%0.56%0.32%0.48%0.32%
Jan 202679.6%9.8%0.34%3.4%1.2%3.4%0.8%0.4%0.4%0.57%0.11%
Feb 202674.7%11.2%0.32%3.8%3.8%3.6%0.9%0.51%0.45%0.51%0.26%
Mar 202676.3%10.1%0.88%4.2%3.5%2.7%0.82%0.53%0.29%0.41%0.41%
Apr 202673.7%9.2%3.9%3.1%3.1%3.6%0.7%1.7%0.32%0.32%0.45%
May 202667.9%8.7%5.5%4.4%3.6%4%0.86%3.7%0.43%0.37%0.43%
Jun 202671.5%9.3%4.7%3.8%3.1%3.2%0.89%2.1%0.58%0.32%0.58%
Jul 202671.7%10.2%4.2%3.4%2.7%3.7%0.77%1.9%0.63%0.35%0.35%
Aug 202673%8.3%4.9%4%2.6%3.4%0.95%1.2%0.61%0.54%0.47%
Sep 202673.7%7.2%5.2%4.1%3.3%3%1.2%0.98%0.63%0.35%0.28%

How has the Always Pilates and SO Fitness comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Auckland Pilates studios in September 2026?

2 changes

  1. In September 2026, SO Fitness lost share of searches among Auckland Pilates studios in New Zealand, from 8.3% to 7.2%.

  2. Estimated monthly branded searches for Always Pilates in New Zealand fell 18.1% over 12 measured months, from 720 to 590 in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Always Pilates’ and SO Fitness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Always Pilates

1 branded search term

  • always pilates

SO Fitness

3 branded search terms

  • so fitness
  • so fitness pilates
  • sofitness

How the Brand Demand Index is measured

Other head-to-heads among Auckland Pilates studios

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