Brandwave

How popular isSO Fitness?

In September 2026, people searched for SO Fitness by name about 1,220 times in New Zealand, a 25.6% decrease from the previous year. These searches made up 14.1% of all New Zealand pilates studio chain searches, placing SO Fitness third out of seven chains. When we asked both ChatGPT and Google AI Overviews about pilates studio chains, SO Fitness did not appear in any of the answers.

Search and AI answers in September 2026

SO Fitness is the third most searched of 7 competitors and not listed in any AI answer.

  1. Reform FitnessShare of searches 27%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  2. Body in MotionShare of searches 24.2%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  3. SO FitnessShare of searches 14.1%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  4. STRONG PilatesShare of searches 14.1%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
  5. Aligne StudioShare of searches 11.6%Mentioned in 0 of 3 AI answersPlace in AI recommendations –

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Top pilates studio chains in ChatGPT and Google AI Overviews

In three ChatGPT questions, SO Fitness did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Reform Fitness1st
  2. Studio Pilates International2nd
  3. STRONG Pilates3rd
  4. KX Pilates4th
  5. Body in Motion–
  6. SO Fitness–
  7. Aligne Studio–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about pilates studio chains

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which pilates studio chains compete with SO Fitness?

SO Fitness against pilates studio chains in New Zealand, by month

Share of searches by month for Reform Fitness, Body in Motion, SO Fitness, STRONG Pilates, Aligne Studio, KX Pilates, Studio Pilates International. The figures are in the table below the chart.

View monthly share of searches table
MonthReform FitnessBody in MotionSO FitnessSTRONG PilatesAligne StudioKX PilatesStudio Pilates International
Oct 202523.2%21.5%19.7%24.3%0.76%7.3%3.2%
Nov 202525.5%23.5%20.1%20.1%0.77%6%4%
Dec 202531.5%21.7%18.6%18.6%0.56%5.9%3.2%
Jan 202624.4%19.8%22%22%0.69%6.6%4.4%
Feb 202624%18.3%25.6%20.8%0.8%6.3%4.2%
Mar 202625.1%24.7%21.9%17.8%2.3%5.3%2.9%
Apr 202627.2%20.1%17.2%17.2%7.8%7.8%2.8%
May 202625.6%19.3%16.6%12.8%11.2%11.2%3.3%
Jun 202623.3%24.8%17.8%13.7%9.9%8.1%2.3%
Jul 202626.8%21.5%19%14.6%8.6%7%2.5%
Aug 202624%22.3%14.6%19%10.5%7%2.5%
Sep 202627%24.2%14.1%14.1%11.6%6.3%2.7%

  1. 1.Reform Fitness

    27%

    Held 1st. 1.7K estimated branded searches, +2.4% vs prior month. Share +3 points.

  2. 2.Body in Motion

    24.2%

    Held 2nd. 1.5K estimated branded searches, -0.66% vs prior month. Share +2 points.

  3. 3.SO Fitness

    14.1%

    Moved from 4th to 3rd. 880 estimated branded searches, -12% vs prior month. Share -0.5 points.

  4. 4.STRONG Pilates

    14.1%

    Moved from 3rd to 4th. 880 estimated branded searches, -32.3% vs prior month. Share -4.9 points.

  5. 5.Aligne Studio

    11.6%

    Held 5th. 720 estimated branded searches, 0% vs prior month. Share +1 points.

  6. 6.KX Pilates

    6.3%

    Held 6th. 390 estimated branded searches, -18.8% vs prior month. Share -0.8 points.

  7. 7.Studio Pilates International

    2.7%

    Held 7th. 170 estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare popularity between SO Fitness and its closest rivals

Every comparison with SO Fitness

12 comparisons

How has branded search demand for SO Fitness changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for SO Fitness in New Zealand fell from 1.6K to 1.2K.
  • Across the 12 months ending September 2026, SO Fitness’ share of searches among pilates studio chains in New Zealand decreased from 19.7% to 14.1%.
  • Across the 12 months ending September 2026, SO Fitness’ share of searches among pilates studio chains in New Zealand peaked at 25.6% in February 2026 and was lowest at 14.1% in September 2026.
  • Across the 12 months ending September 2026, SO Fitness rose from 4th to 3rd among pilates studio chains in New Zealand.

How did search popularity change for New Zealand pilates studio chains in September 2026?

6 changes

  1. In September 2026, Reform Fitness gained share of searches among pilates studio chains in New Zealand, from 24% to 27%.

  2. In September 2026, Body in Motion gained share of searches among pilates studio chains in New Zealand, from 22.3% to 24.2%.

  3. In September 2026, Aligne Studio gained share of searches among pilates studio chains in New Zealand, from 10.5% to 11.6%.

  4. In September 2026, STRONG Pilates lost share of searches among pilates studio chains in New Zealand, from 19% to 14.1%.

  5. In September 2026, KX Pilates lost share of searches among pilates studio chains in New Zealand, from 7% to 6.3%.

  6. In September 2026, SO Fitness lost share of searches among pilates studio chains in New Zealand, from 14.6% to 14.1%.

How are SO Fitness’ branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using SO Fitness’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • so fitness
  • so fitness pilates
  • sofitness

Do you work for SO Fitness? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does SO Fitness compete?

SO Fitness is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Auckland Pilates studios2nd of 117.2%Show ranking
Pilates studio chains3rd of 714.1%Shown above
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