Brandwave

Aligne Studio vs SO Fitness:Which is more popular?

In September 2026, SO Fitness had more branded searches than Aligne Studio among pilates studio chains in New Zealand. SO Fitness had about 880 branded searches, while Aligne Studio had 720. SO Fitness made up 14.1% of all pilates studio chain searches we track, and Aligne Studio accounted for 11.6%. When we asked ChatGPT and Google AI Overviews about pilates studio chains, neither Aligne Studio nor SO Fitness appeared in any of the three answers.

Among pilates studio chains in New Zealand in September 2026

Who do people search for more?

SO Fitness, about 22% more searches than Aligne Studio

SO Fitness 880 searchesAligne Studio 720 searches

Who does AI mention more?

Both were mentioned in 0 of 3 answers.

Aligne Studio in 0 of 3SO Fitness in 0 of 3

Follow Aligne Studio vs SO Fitness and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top pilates studio chains in ChatGPT and Google AI Overviews

In three ChatGPT questions, neither Aligne Studio nor SO Fitness showed up in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Reform Fitness1st
  2. Studio Pilates International2nd
  3. STRONG Pilates3rd
  4. KX Pilates4th
  5. Body in Motion–
  6. SO Fitness–
  7. Aligne Studio–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about pilates studio chains

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Aligne Studio or SO Fitness more popular in search?

This chart shows how often people search Google for Aligne Studio and SO Fitness by name. Each line represents a brand's share of searches for all seven pilates studio chains we track, month by month, from searches in New Zealand.

Aligne Studio and SO Fitness among pilates studio chains in New Zealand, by month

Share of searches by month for SO Fitness, Aligne Studio. The figures are in the table below the chart.

View monthly share of searches table
MonthReform FitnessBody in MotionSO FitnessSTRONG PilatesAligne StudioKX PilatesStudio Pilates International
Oct 202523.2%21.5%19.7%24.3%0.76%7.3%3.2%
Nov 202525.5%23.5%20.1%20.1%0.77%6%4%
Dec 202531.5%21.7%18.6%18.6%0.56%5.9%3.2%
Jan 202624.4%19.8%22%22%0.69%6.6%4.4%
Feb 202624%18.3%25.6%20.8%0.8%6.3%4.2%
Mar 202625.1%24.7%21.9%17.8%2.3%5.3%2.9%
Apr 202627.2%20.1%17.2%17.2%7.8%7.8%2.8%
May 202625.6%19.3%16.6%12.8%11.2%11.2%3.3%
Jun 202623.3%24.8%17.8%13.7%9.9%8.1%2.3%
Jul 202626.8%21.5%19%14.6%8.6%7%2.5%
Aug 202624%22.3%14.6%19%10.5%7%2.5%
Sep 202627%24.2%14.1%14.1%11.6%6.3%2.7%

How has the Aligne Studio and SO Fitness comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand pilates studio chains in September 2026?

2 changes

  1. In September 2026, Aligne Studio gained share of searches among pilates studio chains in New Zealand, from 10.5% to 11.6%.

  2. In September 2026, SO Fitness lost share of searches among pilates studio chains in New Zealand, from 14.6% to 14.1%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Aligne Studio’s and SO Fitness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Aligne Studio

1 branded search term

  • aligne studio

SO Fitness

1 branded search term

  • so fitness

How the Brand Demand Index is measured

Other head-to-heads among pilates studio chains

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free