Brandwave

Body in Motion vs Reform Fitness:Which is more popular?

In September 2026, Reform Fitness had more branded searches than Body in Motion among pilates studio chains in New Zealand. Reform Fitness had about 1,680 branded searches, while Body in Motion had 1,510. Reform Fitness made up 27% of all pilates studio chain searches we track, and Body in Motion accounted for 24.2%. When we asked ChatGPT and Google AI Overviews about pilates studio chains, Reform Fitness appeared in all three answers and Body in Motion in none.

Among pilates studio chains in New Zealand in September 2026

Who do people search for more?

Reform Fitness, about 11% more searches than Body in Motion

Reform Fitness 1.7K searchesBody in Motion 1.5K searches

Who does AI mention more?

Reform Fitness, mentioned in every answer we collected

Reform Fitness in 3 of 3Body in Motion in 0 of 3

Who does AI recommend more?

Reform Fitness, the only one of the two named

Reform Fitness first in 3Body in Motion never named

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Top pilates studio chains in ChatGPT and Google AI Overviews

In three ChatGPT questions, Reform Fitness appeared in all three answers. Body in Motion did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Reform Fitness1st
  2. Studio Pilates International2nd
  3. STRONG Pilates3rd
  4. KX Pilates4th
  5. Body in Motion–
  6. SO Fitness–
  7. Aligne Studio–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about pilates studio chains

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Body in Motion or Reform Fitness more popular in search?

This chart shows how often people search Google for Body in Motion and Reform Fitness by name. Each line represents a brand's share of searches for all seven pilates studio chains we track, month by month, from searches in New Zealand.

Body in Motion and Reform Fitness among pilates studio chains in New Zealand, by month

Share of searches by month for Reform Fitness, Body in Motion. The figures are in the table below the chart.

View monthly share of searches table
MonthReform FitnessBody in MotionSO FitnessSTRONG PilatesAligne StudioKX PilatesStudio Pilates International
Oct 202523.2%21.5%19.7%24.3%0.76%7.3%3.2%
Nov 202525.5%23.5%20.1%20.1%0.77%6%4%
Dec 202531.5%21.7%18.6%18.6%0.56%5.9%3.2%
Jan 202624.4%19.8%22%22%0.69%6.6%4.4%
Feb 202624%18.3%25.6%20.8%0.8%6.3%4.2%
Mar 202625.1%24.7%21.9%17.8%2.3%5.3%2.9%
Apr 202627.2%20.1%17.2%17.2%7.8%7.8%2.8%
May 202625.6%19.3%16.6%12.8%11.2%11.2%3.3%
Jun 202623.3%24.8%17.8%13.7%9.9%8.1%2.3%
Jul 202626.8%21.5%19%14.6%8.6%7%2.5%
Aug 202624%22.3%14.6%19%10.5%7%2.5%
Sep 202627%24.2%14.1%14.1%11.6%6.3%2.7%

How has the Body in Motion and Reform Fitness comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand pilates studio chains in September 2026?

2 changes

  1. In September 2026, Reform Fitness gained share of searches among pilates studio chains in New Zealand, from 24% to 27%.

  2. In September 2026, Body in Motion gained share of searches among pilates studio chains in New Zealand, from 22.3% to 24.2%.

How are branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Body in Motion’s and Reform Fitness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Body in Motion

4 branded search terms

  • body in motion
  • body in motion whakatane
  • bodyinmotion
  • the body in motion

Reform Fitness

5 branded search terms

  • reform cambridge
  • reform dunedin
  • reform petone
  • reform queenstown
  • reform rotorua

How the Brand Demand Index is measured

Other head-to-heads among pilates studio chains

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