Brandwave

Reform Fitness vs SO Fitness:Which is more popular?

In September 2026, Reform Fitness had more branded searches than SO Fitness among pilates studio chains in New Zealand. Reform Fitness had about 1,680 branded searches, while SO Fitness had 880. Reform Fitness made up 27% of all pilates studio chain searches we track, and SO Fitness accounted for 14.1%. When we asked ChatGPT and Google AI Overviews about pilates studio chains, Reform Fitness appeared in all three answers and SO Fitness in none.

Among pilates studio chains in New Zealand in September 2026

Who do people search for more?

Reform Fitness, about 91% more searches than SO Fitness

Reform Fitness 1.7K searchesSO Fitness 880 searches

Who does AI mention more?

Reform Fitness, mentioned in every answer we collected

Reform Fitness in 3 of 3SO Fitness in 0 of 3

Who does AI recommend more?

Reform Fitness, the only one of the two named

Reform Fitness first in 3SO Fitness never named

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Top pilates studio chains in ChatGPT and Google AI Overviews

In three ChatGPT questions, Reform Fitness appeared in all three answers. SO Fitness did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Reform Fitness1st
  2. Studio Pilates International2nd
  3. STRONG Pilates3rd
  4. KX Pilates4th
  5. Body in Motion–
  6. SO Fitness–
  7. Aligne Studio–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about pilates studio chains

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Reform Fitness or SO Fitness more popular in search?

This chart shows how often people search Google for Reform Fitness and SO Fitness by name. Each line represents a brand's share of searches for all seven pilates studio chains we track, month by month, from searches in New Zealand.

Reform Fitness and SO Fitness among pilates studio chains in New Zealand, by month

Share of searches by month for Reform Fitness, SO Fitness. The figures are in the table below the chart.

View monthly share of searches table
MonthReform FitnessBody in MotionSO FitnessSTRONG PilatesAligne StudioKX PilatesStudio Pilates International
Oct 202523.2%21.5%19.7%24.3%0.76%7.3%3.2%
Nov 202525.5%23.5%20.1%20.1%0.77%6%4%
Dec 202531.5%21.7%18.6%18.6%0.56%5.9%3.2%
Jan 202624.4%19.8%22%22%0.69%6.6%4.4%
Feb 202624%18.3%25.6%20.8%0.8%6.3%4.2%
Mar 202625.1%24.7%21.9%17.8%2.3%5.3%2.9%
Apr 202627.2%20.1%17.2%17.2%7.8%7.8%2.8%
May 202625.6%19.3%16.6%12.8%11.2%11.2%3.3%
Jun 202623.3%24.8%17.8%13.7%9.9%8.1%2.3%
Jul 202626.8%21.5%19%14.6%8.6%7%2.5%
Aug 202624%22.3%14.6%19%10.5%7%2.5%
Sep 202627%24.2%14.1%14.1%11.6%6.3%2.7%

How has the Reform Fitness and SO Fitness comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand pilates studio chains in September 2026?

2 changes

  1. In September 2026, Reform Fitness gained share of searches among pilates studio chains in New Zealand, from 24% to 27%.

  2. In September 2026, SO Fitness lost share of searches among pilates studio chains in New Zealand, from 14.6% to 14.1%.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Reform Fitness’ and SO Fitness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Reform Fitness

5 branded search terms

  • reform cambridge
  • reform dunedin
  • reform petone
  • reform queenstown
  • reform rotorua

SO Fitness

1 branded search term

  • so fitness

How the Brand Demand Index is measured

Other head-to-heads among pilates studio chains

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