Pilates studio chains in New Zealand:Which are most popular?
In September 2026, Reform Fitness was the most searched pilates studio chain in New Zealand, accounting for 27% of all searches among the seven chains we track. When we checked with ChatGPT and Google AI Overviews, Reform Fitness and Studio Pilates International showed up in every answer. Reform Fitness was recommended most often, coming first in every response.
Reform FitnessShare of searches 27%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
Body in MotionShare of searches 24.2%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
SO FitnessShare of searches 14.1%Mentioned in 0 of 3 AI answersPlace in AI recommendations –- STRONG PilatesShare of searches 14.1%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
Aligne StudioShare of searches 11.6%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
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Top pilates studio chains in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions, Reform Fitness and Studio Pilates International appeared every time. Reform Fitness was recommended most often, coming first in every answer. Studio Pilates International was second, and STRONG Pilates was third. Body in Motion, which ranked second in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Reform Fitness3 of 3Named in 3 of 3 ChatGPT answers
Studio Pilates International3 of 3Named in 3 of 3 ChatGPT answers- STRONG Pilates2 of 3Named in 2 of 3 ChatGPT answers
KX Pilates2 of 3Named in 2 of 3 ChatGPT answers- Body in Motion0 of 3Named in 0 of 3 ChatGPT answers
- SO Fitness0 of 3Named in 0 of 3 ChatGPT answers
- Aligne Studio0 of 3Named in 0 of 3 ChatGPT answers
See every answer about pilates studio chains
3 answers
Asked ChatGPT
“Which pilates studio chain should I join in New Zealand?”
Asked ChatGPT
“What are the best pilates studio chains in New Zealand?”
Asked ChatGPT
“What's the best pilates studio chain in New Zealand for core strength?”
Searched Google, AI Overview
“pilates studio”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“reformer pilates nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which pilates studio chains do people search for most?
This chart shows how often people search Google for each pilates studio chain by name. Each line represents a brand's share of searches for all seven pilates studio chains we track, month by month, from searches in New Zealand.
Share of searches by month for Reform Fitness, Body in Motion, SO Fitness, STRONG Pilates, Aligne Studio, KX Pilates, Studio Pilates International. The figures are in the table below the chart.
View monthly share of searches table
| Month | Reform Fitness | Body in Motion | SO Fitness | STRONG Pilates | Aligne Studio | KX Pilates | Studio Pilates International |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 23.2% | 21.5% | 19.7% | 24.3% | 0.76% | 7.3% | 3.2% |
| Nov 2025 | 25.5% | 23.5% | 20.1% | 20.1% | 0.77% | 6% | 4% |
| Dec 2025 | 31.5% | 21.7% | 18.6% | 18.6% | 0.56% | 5.9% | 3.2% |
| Jan 2026 | 24.4% | 19.8% | 22% | 22% | 0.69% | 6.6% | 4.4% |
| Feb 2026 | 24% | 18.3% | 25.6% | 20.8% | 0.8% | 6.3% | 4.2% |
| Mar 2026 | 25.1% | 24.7% | 21.9% | 17.8% | 2.3% | 5.3% | 2.9% |
| Apr 2026 | 27.2% | 20.1% | 17.2% | 17.2% | 7.8% | 7.8% | 2.8% |
| May 2026 | 25.6% | 19.3% | 16.6% | 12.8% | 11.2% | 11.2% | 3.3% |
| Jun 2026 | 23.3% | 24.8% | 17.8% | 13.7% | 9.9% | 8.1% | 2.3% |
| Jul 2026 | 26.8% | 21.5% | 19% | 14.6% | 8.6% | 7% | 2.5% |
| Aug 2026 | 24% | 22.3% | 14.6% | 19% | 10.5% | 7% | 2.5% |
| Sep 2026 | 27% | 24.2% | 14.1% | 14.1% | 11.6% | 6.3% | 2.7% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 27% | 1.7K | +2.4% | +3 points | |
| 2, held 2nd | 24.2% | 1.5K | -0.66% | +2 points | |
| 3, moved from 4th to 3rd | 14.1% | 880 | -12% | -0.5 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 14.1% | 880 | -32.3% | -4.9 pointsmoved from 3rd to 4th | |
| 5, held 5th | 11.6% | 720 | 0% | +1 points | |
| 6, held 6th | 6.3% | 390 | -18.8% | -0.8 points | |
| 7, held 7th | 2.7% | 170 | 0% | +0.2 points |
27%
Held 1st. 1.7K estimated branded searches, +2.4% vs prior month. Share +3 points.
24.2%
Held 2nd. 1.5K estimated branded searches, -0.66% vs prior month. Share +2 points.
14.1%
Moved from 4th to 3rd. 880 estimated branded searches, -12% vs prior month. Share -0.5 points.
14.1%
Moved from 3rd to 4th. 880 estimated branded searches, -32.3% vs prior month. Share -4.9 points.
11.6%
Held 5th. 720 estimated branded searches, 0% vs prior month. Share +1 points.
6.3%
Held 6th. 390 estimated branded searches, -18.8% vs prior month. Share -0.8 points.
Held 7th. 170 estimated branded searches, 0% vs prior month. Share +0.2 points.
Which brand is most popular in search among pilates studio chains in New Zealand?
7 brands
In September 2026, Reform Fitness was the most searched among pilates studio chains in New Zealand, with an estimated 1.7K branded searches, 27% of all searches for the seven we track. Body in Motion is in 2nd place, 2.7 percentage points behind at 24.2%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Reform Fitness | 23.2% → 27% | 31.5%Dec 2025 | 23.2%Oct 2025 | 2nd → 1st |
| Body in Motion | 21.5% → 24.2% | 24.8%Jun 2026 | 18.3%Feb 2026 | 3rd → 2nd |
| SO Fitness | 19.7% → 14.1% | 25.6%Feb 2026 | 14.1%Sep 2026 | 4th → 3rd |
| STRONG Pilates | 24.3% → 14.1% | 24.3%Oct 2025 | 12.8%May 2026 | 1st → 4th |
| Aligne Studio | 0.76% → 11.6% | 11.6%Sep 2026 | 0.56%Dec 2025 | 7th → 5th |
| KX Pilates | 7.3% → 6.3% | 11.2%May 2026 | 5.3%Mar 2026 | 5th → 6th |
| Studio Pilates International | 3.2% → 2.7% | 4.4%Jan 2026 | 2.3%Jun 2026 | 6th → 7th |
Each finding as a sentence
- Across the 12 months ending September 2026, Reform Fitness’ share of searches among pilates studio chains in New Zealand increased from 23.2% to 27%.
- Across the 12 months ending September 2026, Body in Motion’s share of searches among pilates studio chains in New Zealand increased from 21.5% to 24.2%.
- Across the 12 months ending September 2026, SO Fitness’ share of searches among pilates studio chains in New Zealand decreased from 19.7% to 14.1%.
- Across the 12 months ending September 2026, STRONG Pilates’ share of searches among pilates studio chains in New Zealand decreased from 24.3% to 14.1%.
- Across the 12 months ending September 2026, Aligne Studio’s share of searches among pilates studio chains in New Zealand increased from 0.76% to 11.6%.
- Across the 12 months ending September 2026, KX Pilates’ share of searches among pilates studio chains in New Zealand decreased from 7.3% to 6.3%.
- Across the 12 months ending September 2026, Reform Fitness’ share of searches among pilates studio chains in New Zealand peaked at 31.5% in December 2025 and was lowest at 23.2% in October 2025.
- Across the 12 months ending September 2026, Body in Motion’s share of searches among pilates studio chains in New Zealand peaked at 24.8% in June 2026 and was lowest at 18.3% in February 2026.
- Across the 12 months ending September 2026, SO Fitness’ share of searches among pilates studio chains in New Zealand peaked at 25.6% in February 2026 and was lowest at 14.1% in September 2026.
- Across the 12 months ending September 2026, STRONG Pilates’ share of searches among pilates studio chains in New Zealand peaked at 24.3% in October 2025 and was lowest at 12.8% in May 2026.
- Across the 12 months ending September 2026, Aligne Studio’s share of searches among pilates studio chains in New Zealand peaked at 11.6% in September 2026 and was lowest at 0.56% in December 2025.
- Across the 12 months ending September 2026, KX Pilates’ share of searches among pilates studio chains in New Zealand peaked at 11.2% in May 2026 and was lowest at 5.3% in March 2026.
- Across the 12 months ending September 2026, Studio Pilates International’s share of searches among pilates studio chains in New Zealand peaked at 4.4% in January 2026 and was lowest at 2.3% in June 2026.
- Across the 12 months ending September 2026, Reform Fitness rose from 2nd to 1st among pilates studio chains in New Zealand.
- Across the 12 months ending September 2026, Body in Motion rose from 3rd to 2nd among pilates studio chains in New Zealand.
- Across the 12 months ending September 2026, SO Fitness rose from 4th to 3rd among pilates studio chains in New Zealand.
- Across the 12 months ending September 2026, STRONG Pilates fell from 1st to 4th among pilates studio chains in New Zealand.
- Across the 12 months ending September 2026, Aligne Studio rose from 7th to 5th among pilates studio chains in New Zealand.
- Across the 12 months ending September 2026, KX Pilates fell from 5th to 6th among pilates studio chains in New Zealand.
- Across the 12 months ending September 2026, Studio Pilates International fell from 6th to 7th among pilates studio chains in New Zealand.
How did search popularity change for New Zealand pilates studio chains in September 2026?
7 changes
In September 2026, Reform Fitness gained share of searches among pilates studio chains in New Zealand, from 24% to 27%.
In September 2026, Body in Motion gained share of searches among pilates studio chains in New Zealand, from 22.3% to 24.2%.
In September 2026, Aligne Studio gained share of searches among pilates studio chains in New Zealand, from 10.5% to 11.6%.
In September 2026, STRONG Pilates lost share of searches among pilates studio chains in New Zealand, from 19% to 14.1%.
In September 2026, KX Pilates lost share of searches among pilates studio chains in New Zealand, from 7% to 6.3%.
In September 2026, SO Fitness lost share of searches among pilates studio chains in New Zealand, from 14.6% to 14.1%.
Estimated monthly branded searches for Studio Pilates International in New Zealand fell 19% over 12 measured months, from 210 to 170 in September 2026.
Compare popularity between leading brands
- Reform Fitness vs Body in Motion: compare popularity
- Reform Fitness vs SO Fitness: compare popularity
- Reform Fitness vs STRONG Pilates: compare popularity
- Reform Fitness vs Aligne Studio: compare popularity
- Body in Motion vs SO Fitness: compare popularity
- Body in Motion vs STRONG Pilates: compare popularity
- Body in Motion vs Aligne Studio: compare popularity
- SO Fitness vs STRONG Pilates: compare popularity
- SO Fitness vs Aligne Studio: compare popularity
- STRONG Pilates vs Aligne Studio: compare popularity
- Compare any of these brands
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