Aligne Studio vs SO Fitness:Which is more popular by branded search in New Zealand?
In August 2026, SO Fitness had more branded searches than Aligne Studio among auckland pilates studios in New Zealand. SO Fitness was estimated to have 1.6K branded searches compared to Aligne Studio’s 750, and held a 7% Share of Search versus Aligne Studio’s 3.3%.
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Which is more popular in search, Aligne Studio or SO Fitness?
Compare Auckland Pilates studios using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for SO Fitness, Aligne Studio. The figures are in the table below the chart.
View monthly share of search table
| Month | Reform Fitness | SO Fitness | Aligne Studio | KX Pilates | Always Pilates | Studio Pilates International | Peak Pilates & Physiotherapy |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 83.7% | 6.5% | 0.28% | 3% | 3.6% | 2.6% | 0.24% |
| Nov 2025 | 84.6% | 6.7% | 0.24% | 2.5% | 2.5% | 3.2% | 0.32% |
| Dec 2025 | 86.2% | 5.9% | 0.19% | 2.2% | 2.4% | 2.8% | 0.28% |
| Jan 2026 | 84.2% | 7.1% | 0.26% | 2.8% | 2.3% | 3.1% | 0.22% |
| Feb 2026 | 83.5% | 7.9% | 0.2% | 2.4% | 3% | 2.7% | 0.24% |
| Mar 2026 | 83.6% | 7.6% | 0.72% | 2.5% | 3% | 2.3% | 0.32% |
| Apr 2026 | 82.5% | 6.3% | 2.4% | 3.4% | 2.4% | 2.6% | 0.32% |
| May 2026 | 78.9% | 6.3% | 3.6% | 4.7% | 3% | 3.2% | 0.39% |
| Jun 2026 | 81.2% | 7% | 3.1% | 3.1% | 2.6% | 2.5% | 0.38% |
| Jul 2026 | 81% | 7.3% | 2.8% | 3% | 2.8% | 2.7% | 0.32% |
| Aug 2026 | 81% | 7% | 3.3% | 2.9% | 2.8% | 2.6% | 0.45% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Aligne Studio and SO Fitness comparison changed over the last 12 months?
3 findings
- SO Fitness was ahead of Aligne Studio in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Aligne Studio’s estimated Share of Search among auckland pilates studios in New Zealand moved from 0.28% to 3.3%, and its estimated monthly branded searches moved from 70 to 750.
- Across the 11 months ending August 2026, SO Fitness’ estimated Share of Search among auckland pilates studios in New Zealand moved from 6.5% to 7%, and its estimated monthly branded searches moved from 1.7K to 1.6K.
How did search popularity change for New Zealand auckland pilates studios in August 2026?
1 change
In August 2026, Aligne Studio overtook KX Pilates to rank 3rd among auckland pilates studios in New Zealand, at 3.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Aligne Studio’s and SO Fitness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Aligne Studio
5 branded search terms
- aligne studio
- aligne studio auckland
- aligne studio pilates
- aligne studio reformer pilates
- alignestudio
SO Fitness
5 branded search terms
- so fitness
- so fitness auckland
- so fitness nz
- so fitness pilates
- sofitness
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.