Brandwave

Aligne Studio vs STRONG Pilates:Which is more popular?

In September 2026, STRONG Pilates had more branded searches than Aligne Studio among pilates studio chains in New Zealand. STRONG Pilates had about 880 branded searches, while Aligne Studio had 720. STRONG Pilates made up 14.1% of all pilates studio chain searches we track, and Aligne Studio accounted for 11.6%. When we asked ChatGPT and Google AI Overviews about pilates studio chains, STRONG Pilates appeared in two of the three answers and Aligne Studio in none.

Among pilates studio chains in New Zealand in September 2026

Who do people search for more?

STRONG Pilates, about 22% more searches than Aligne Studio

STRONG Pilates 880 searchesAligne Studio 720 searches

Who does AI mention more?

STRONG Pilates, mentioned in 2 of 3 answers, Aligne Studio in 0

STRONG Pilates in 2 of 3Aligne Studio in 0 of 3

Who does AI recommend more?

STRONG Pilates, the only one of the two named

STRONG Pilates first in 2Aligne Studio never named

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Top pilates studio chains in ChatGPT and Google AI Overviews

In three ChatGPT questions, STRONG Pilates was mentioned in two out of three: in two of the three ChatGPT answers. Aligne Studio did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Reform Fitness1st
  2. Studio Pilates International2nd
  3. STRONG Pilates3rd
  4. KX Pilates4th
  5. Body in Motion–
  6. SO Fitness–
  7. Aligne Studio–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about pilates studio chains

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Aligne Studio or STRONG Pilates more popular in search?

This chart shows how often people search Google for Aligne Studio and STRONG Pilates by name. Each line represents a brand's share of searches for all seven pilates studio chains we track, month by month, from searches in New Zealand.

Aligne Studio and STRONG Pilates among pilates studio chains in New Zealand, by month

Share of searches by month for STRONG Pilates, Aligne Studio. The figures are in the table below the chart.

View monthly share of searches table
MonthReform FitnessBody in MotionSO FitnessSTRONG PilatesAligne StudioKX PilatesStudio Pilates International
Oct 202523.2%21.5%19.7%24.3%0.76%7.3%3.2%
Nov 202525.5%23.5%20.1%20.1%0.77%6%4%
Dec 202531.5%21.7%18.6%18.6%0.56%5.9%3.2%
Jan 202624.4%19.8%22%22%0.69%6.6%4.4%
Feb 202624%18.3%25.6%20.8%0.8%6.3%4.2%
Mar 202625.1%24.7%21.9%17.8%2.3%5.3%2.9%
Apr 202627.2%20.1%17.2%17.2%7.8%7.8%2.8%
May 202625.6%19.3%16.6%12.8%11.2%11.2%3.3%
Jun 202623.3%24.8%17.8%13.7%9.9%8.1%2.3%
Jul 202626.8%21.5%19%14.6%8.6%7%2.5%
Aug 202624%22.3%14.6%19%10.5%7%2.5%
Sep 202627%24.2%14.1%14.1%11.6%6.3%2.7%

How has the Aligne Studio and STRONG Pilates comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand pilates studio chains in September 2026?

2 changes

  1. In September 2026, Aligne Studio gained share of searches among pilates studio chains in New Zealand, from 10.5% to 11.6%.

  2. In September 2026, STRONG Pilates lost share of searches among pilates studio chains in New Zealand, from 19% to 14.1%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Aligne Studio’s and STRONG Pilates’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Aligne Studio

1 branded search term

  • aligne studio

STRONG Pilates

1 branded search term

  • strong pilates

How the Brand Demand Index is measured

Other head-to-heads among pilates studio chains

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