Brandwave

How popular isReform Fitness in search?

In August 2026, there were an estimated 18.2K branded searches for Reform Fitness in New Zealand which is down 14.4% over the last 11 months. Reform Fitness holds 81% estimated Share of Search among New Zealand auckland pilates studios and is ranked 1st of 7 competitors for search popularity.

Share of Search, August 2026
  1. Reform Fitness81%
  2. SO Fitness7%
  3. Aligne Studio3.3%
  4. KX Pilates2.9%
  5. Always Pilates2.8%
  6. Studio Pilates International2.6%
  7. Peak Pilates & Physiotherapy0.45%
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Which auckland pilates studios compete with Reform Fitness?

Reform Fitness against auckland pilates studios in New Zealand, by month

Share of Search by month for Reform Fitness, SO Fitness, Aligne Studio, KX Pilates, Always Pilates, Studio Pilates International. The figures are in the table below the chart.

View monthly share of search table
MonthReform FitnessSO FitnessAligne StudioKX PilatesAlways PilatesStudio Pilates InternationalPeak Pilates & Physiotherapy
Oct 202583.7%6.5%0.28%3%3.6%2.6%0.24%
Nov 202584.6%6.7%0.24%2.5%2.5%3.2%0.32%
Dec 202586.2%5.9%0.19%2.2%2.4%2.8%0.28%
Jan 202684.2%7.1%0.26%2.8%2.3%3.1%0.22%
Feb 202683.5%7.9%0.2%2.4%3%2.7%0.24%
Mar 202683.6%7.6%0.72%2.5%3%2.3%0.32%
Apr 202682.5%6.3%2.4%3.4%2.4%2.6%0.32%
May 202678.9%6.3%3.6%4.7%3%3.2%0.39%
Jun 202681.2%7%3.1%3.1%2.6%2.5%0.38%
Jul 202681%7.3%2.8%3%2.8%2.7%0.32%
Aug 202681%7%3.3%2.9%2.8%2.6%0.45%
Sep 2026———————

  1. 1.Reform Fitness

    81%

    held 1st · 18.2K estimated branded searches · +1% vs prior month · -0.1 points

  2. 2.SO Fitness

    7%

    held 2nd · 1.6K estimated branded searches · -3.7% vs prior month · -0.3 points

  3. 3.Aligne Studio

    3.3%

    moved from 4th to 3rd · 750 estimated branded searches · +19% vs prior month · +0.5 points

  4. 4.KX Pilates

    2.9%

    moved from 3rd to 4th · 650 estimated branded searches · -3% vs prior month · -0.1 points

  5. 5.Always Pilates

    2.8%

    held 5th · 620 estimated branded searches · 0% vs prior month · 0 points

  6. 6.Studio Pilates International

    2.6%

    held 6th · 590 estimated branded searches · -1.7% vs prior month · -0.1 points

  7. 7.Peak Pilates & Physiotherapy

    0.45%

    held 7th · 100 estimated branded searches · +42.9% vs prior month · +0.1 points

Compare search popularity between Reform Fitness and its closest rivals

How has branded search demand for Reform Fitness changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Reform Fitness in New Zealand fell from 21.2K to 18.2K.
  • Across the 11 months ending August 2026, Reform Fitness’ estimated Share of Search among auckland pilates studios in New Zealand decreased from 83.7% to 81%.
  • Across the 11 months ending August 2026, Reform Fitness’ estimated Share of Search among auckland pilates studios in New Zealand peaked at 86.2% in December 2025 and was lowest at 78.9% in May 2026.

How did search popularity change for New Zealand auckland pilates studios in August 2026?

  1. In August 2026, Aligne Studio overtook KX Pilates to rank 3rd among auckland pilates studios in New Zealand, at 3.3%.

  2. KX Pilates’ estimated Share of Search among auckland pilates studios in New Zealand has lost ground for 3 months in a row, from 4.7% to 2.9% in August 2026.

  3. Estimated monthly branded searches for Peak Pilates & Physiotherapy in New Zealand rose 66.7% over 11 measured months, from 60 to 100 in August 2026.

  4. Estimated monthly branded searches for Always Pilates in New Zealand fell 32.6% over 11 measured months, from 920 to 620 in August 2026.

  5. Estimated monthly branded searches for Reform Fitness in New Zealand fell 14.4% over 11 measured months, from 21.2K to 18.2K in August 2026.

Which christchurch pilates studios compete with Reform Fitness?

Reform Fitness against christchurch pilates studios in New Zealand, by month

Share of Search by month for Reform Fitness. The figures are in the table below the chart.

View monthly share of search table
MonthReform FitnessCamp PilatesCarve StudioCore Pilates and MindSculpt Reformer PilatesArched Reformer PilatesCentred Studios
Oct 202596.3%0.05%2.2%0.82%0.32%0.23%0.09%
Nov 202597.3%0.05%1.5%0.65%0.23%0.19%0.09%
Dec 202596.8%0.37%1.1%1.1%0.37%0.16%0.05%
Jan 202696.5%0.3%1.4%1.1%0.39%0.17%0.13%
Feb 202696.3%0.33%1.3%1.3%0.33%0.42%0.09%
Mar 202694.9%1.4%1.8%1%0.32%0.5%0.09%
Apr 202695.6%1.8%1.2%0.68%0.41%0.23%0.09%
May 202695.8%1%1.5%0.81%0.53%0.19%0.14%
Jun 202695.4%1%1.6%1.1%0.45%0.25%0.1%
Jul 202695.6%1.1%1.1%1.4%0.53%0.11%0.05%
Aug 202695.2%1.4%1.4%1.2%0.58%0.26%0.05%
Sep 2026———————

  1. 1.Reform Fitness

    95.2%

    held 1st · 18.2K estimated branded searches · +1% vs prior month · -0.4 points

  2. 2.Camp Pilates

    1.4%

    moved from 3rd to 2nd · 260 estimated branded searches · +23.8% vs prior month · +0.2 points

  3. 3.Carve Studio

    1.4%

    moved from 4th to 3rd · 260 estimated branded searches · +23.8% vs prior month · +0.2 points

  4. 4.Core Pilates and Mind

    1.2%

    moved from 2nd to 4th · 220 estimated branded searches · -18.5% vs prior month · -0.3 points

  5. 5.Sculpt Reformer Pilates

    0.58%

    held 5th · 110 estimated branded searches · +10% vs prior month · 0 points

  6. 6.Arched Reformer Pilates

    0.26%

    held 6th · 50 estimated branded searches · +150% vs prior month · +0.2 points

  7. 7.Centred Studios

    0.05%

    held 7th · 10 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between Reform Fitness and its closest rivals

How has branded search demand for Reform Fitness changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Reform Fitness’ estimated Share of Search among christchurch pilates studios in New Zealand decreased from 96.3% to 95.2%.
  • Across the 11 months ending August 2026, Reform Fitness’ estimated Share of Search among christchurch pilates studios in New Zealand peaked at 97.3% in November 2025 and was lowest at 94.9% in March 2026.

How did search popularity change for New Zealand christchurch pilates studios in August 2026?

  1. In August 2026, Camp Pilates rose from 3rd to 2nd among christchurch pilates studios in New Zealand.

  2. In August 2026, Carve Studio rose from 4th to 3rd among christchurch pilates studios in New Zealand.

  3. In August 2026, Core Pilates and Mind fell from 2nd to 4th among christchurch pilates studios in New Zealand.

  4. Estimated monthly branded searches for Sculpt Reformer Pilates in New Zealand rose 57.1% over 11 measured months, from 70 to 110 in August 2026.

  5. Estimated monthly branded searches for Centred Studios in New Zealand fell 50% over 11 measured months, from 20 to 10 in August 2026.

  6. Estimated monthly branded searches for Reform Fitness in New Zealand fell 14.4% over 11 measured months, from 21.2K to 18.2K in August 2026.

Which hamilton pilates studios compete with Reform Fitness?

Reform Fitness against hamilton pilates studios in New Zealand, by month

Share of Search by month for Reform Fitness, KX Pilates, Lifted Pilates. The figures are in the table below the chart.

View monthly share of search table
MonthReform FitnessKX PilatesLifted PilatesBody Reform Pilates@Pilates
Oct 202594.6%3.4%1.6%0.4%0.04%
Nov 202595.6%2.8%1.4%0.23%0.05%
Dec 202596%2.5%1.3%0.21%0.05%
Jan 202694.6%3.1%1.9%0.34%0.04%
Feb 202694.5%2.7%2.3%0.41%0.05%
Mar 202694.7%2.8%2.2%0.27%0.05%
Apr 202693.4%3.9%2.4%0.27%0.04%
May 202692.1%5.5%2.1%0.28%0.05%
Jun 202694.1%3.6%2.1%0.2%0.05%
Jul 202694.1%3.5%2%0.21%0.1%
Aug 202694.3%3.4%2%0.21%0.05%
Sep 2026—————

  1. 1.Reform Fitness

    94.3%

    held 1st · 18.2K estimated branded searches · +1% vs prior month · +0.2 points

  2. 2.KX Pilates

    3.4%

    held 2nd · 650 estimated branded searches · -3% vs prior month · -0.1 points

  3. 3.Lifted Pilates

    2%

    held 3rd · 390 estimated branded searches · 0% vs prior month · 0 points

  4. 4.Body Reform Pilates

    0.21%

    held 4th · 40 estimated branded searches · 0% vs prior month · 0 points

  5. 5.@Pilates

    0.05%

    held 5th · 10 estimated branded searches · -50% vs prior month · -0.1 points

Compare search popularity between Reform Fitness and its closest rivals

How has branded search demand for Reform Fitness changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Reform Fitness’ estimated Share of Search among hamilton pilates studios in New Zealand peaked at 96% in December 2025 and was lowest at 92.1% in May 2026.

How did search popularity change for New Zealand hamilton pilates studios in August 2026?

  1. Reform Fitness’ estimated Share of Search among hamilton pilates studios in New Zealand has gained ground for 3 months in a row, from 92.1% to 94.3% in August 2026.

  2. KX Pilates’ estimated Share of Search among hamilton pilates studios in New Zealand has lost ground for 3 months in a row, from 5.5% to 3.4% in August 2026.

  3. Estimated monthly branded searches for Lifted Pilates in New Zealand rose 11.4% over 11 measured months, from 350 to 390 in August 2026.

  4. Estimated monthly branded searches for Body Reform Pilates in New Zealand fell 55.6% over 11 measured months, from 90 to 40 in August 2026.

Which tauranga pilates studios compete with Reform Fitness?

Reform Fitness against tauranga pilates studios in New Zealand, by month

Share of Search by month for Reform Fitness. The figures are in the table below the chart.

View monthly share of search table
MonthReform FitnessThe Pilates FixEncore PilatesThe Pilates LoftBoost Reformer PilatesCampbell Pilates & Wellness
Oct 202596.7%0.77%0.55%1.3%0.64%0.05%
Nov 202597%0.98%0.56%1%0.42%0.05%
Dec 202596.9%1.1%0.53%1%0.37%0.05%
Jan 202696.4%1.1%0.77%0.99%0.6%0.13%
Feb 202696.1%0.97%0.88%1%0.65%0.32%
Mar 202696.3%1.2%0.69%1%0.64%0.18%
Apr 202696.7%0.97%0.69%0.83%0.65%0.14%
May 202696.3%1%0.72%1.1%0.67%0.24%
Jun 202696.3%0.86%0.75%1.2%0.86%0.1%
Jul 202695.5%1.1%1%0.96%0.9%0.48%
Aug 202696.4%1.1%0.85%0.8%0.58%0.27%
Sep 2026——————

  1. 1.Reform Fitness

    96.4%

    held 1st · 18.2K estimated branded searches · +1% vs prior month · +0.9 points

  2. 2.The Pilates Fix

    1.1%

    held 2nd · 210 estimated branded searches · 0% vs prior month · 0 points

  3. 3.Encore Pilates

    0.85%

    held 3rd · 160 estimated branded searches · -15.8% vs prior month · -0.2 points

  4. 4.The Pilates Loft

    0.8%

    held 4th · 150 estimated branded searches · -16.7% vs prior month · -0.2 points

  5. 5.Boost Reformer Pilates

    0.58%

    held 5th · 110 estimated branded searches · -35.3% vs prior month · -0.3 points

  6. 6.Campbell Pilates & Wellness

    0.27%

    held 6th · 50 estimated branded searches · -44.4% vs prior month · -0.2 points

Compare search popularity between Reform Fitness and its closest rivals

How has branded search demand for Reform Fitness changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Reform Fitness’ estimated Share of Search among tauranga pilates studios in New Zealand peaked at 97% in November 2025 and was lowest at 95.5% in July 2026.

How did search popularity change for New Zealand tauranga pilates studios in August 2026?

  1. In August 2026, Reform Fitness gained estimated Share of Search among tauranga pilates studios in New Zealand, from 95.5% to 96.4%.

  2. Estimated monthly branded searches for Campbell Pilates & Wellness in New Zealand rose 400% over 11 measured months, from 10 to 50 in August 2026.

  3. Estimated monthly branded searches for Encore Pilates in New Zealand rose 33.3% over 11 measured months, from 120 to 160 in August 2026.

  4. Estimated monthly branded searches for The Pilates Fix in New Zealand rose 23.5% over 11 measured months, from 170 to 210 in August 2026.

  5. Estimated monthly branded searches for The Pilates Loft in New Zealand fell 46.4% over 11 measured months, from 280 to 150 in August 2026.

  6. Estimated monthly branded searches for Boost Reformer Pilates in New Zealand fell 21.4% over 11 measured months, from 140 to 110 in August 2026.

Which wellington pilates studios compete with Reform Fitness?

Reform Fitness against wellington pilates studios in New Zealand, by month

Share of Search by month for Reform Fitness, Soul Pilates. The figures are in the table below the chart.

View monthly share of search table
MonthReform FitnessSoul PilatesThrive PilatesARC Wellness
Oct 202596.2%1.4%1.9%0.5%
Nov 202596.4%1.8%1.3%0.42%
Dec 202596.5%1.4%1.7%0.37%
Jan 202696.1%1.7%1.8%0.47%
Feb 202696.9%1.5%1.2%0.42%
Mar 202695.8%2.1%1.6%0.5%
Apr 202693.9%4.4%1.3%0.49%
May 202691.5%6.7%1.2%0.64%
Jun 202691.4%6.5%1.6%0.53%
Jul 202692%6.1%1.4%0.46%
Aug 202691.1%7.2%1.1%0.55%
Sep 2026————

  1. 1.Reform Fitness

    91.1%

    held 1st · 18.2K estimated branded searches · +1% vs prior month · -0.9 points

  2. 2.Soul Pilates

    7.2%

    held 2nd · 1.4K estimated branded searches · +20% vs prior month · +1.1 points

  3. 3.Thrive Pilates

    1.1%

    held 3rd · 220 estimated branded searches · -21.4% vs prior month · -0.3 points

  4. 4.ARC Wellness

    0.55%

    held 4th · 110 estimated branded searches · +22.2% vs prior month · +0.1 points

Compare search popularity between Reform Fitness and its closest rivals

How has branded search demand for Reform Fitness changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Reform Fitness’ estimated Share of Search among wellington pilates studios in New Zealand decreased from 96.2% to 91.1%.
  • Across the 11 months ending August 2026, Reform Fitness’ estimated Share of Search among wellington pilates studios in New Zealand peaked at 96.9% in February 2026 and was lowest at 91.1% in August 2026.

How did search popularity change for New Zealand wellington pilates studios in August 2026?

  1. In August 2026, Soul Pilates gained estimated Share of Search among wellington pilates studios in New Zealand, from 6.1% to 7.2%.

  2. In August 2026, Reform Fitness lost estimated Share of Search among wellington pilates studios in New Zealand, from 92% to 91.1%.

  3. Estimated monthly branded searches for Thrive Pilates in New Zealand fell 47.6% over 11 measured months, from 420 to 220 in August 2026.

How is Reform Fitness measured?

Brandwave collects information about searches that people make online using Reform Fitness’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

67 branded search terms

  • reform albany
  • reform ashburton
  • reform auckland
  • reform birkenhead
  • reform cambridge
  • reform christchurch
  • reform commercial bay
  • reform dunedin
  • reform ferrymead
  • reform fitness
  • reform fitness albany
  • reform fitness auckland
  • reform fitness birkenhead
  • reform fitness cambridge
  • reform fitness christchurch
  • reform fitness commercial bay
  • reform fitness dunedin
  • reform fitness hamilton
  • reform fitness hobsonville
  • reform fitness karaka
  • reform fitness mt maunganui
  • reform fitness mt wellington
  • reform fitness new plymouth
  • reform fitness newmarket
  • reform fitness nz
  • reform fitness onehunga
  • reform fitness ormiston
  • reform fitness papamoa
  • reform fitness parnell
  • reform fitness petone
  • reform fitness pilates
  • reform fitness prebbleton
  • reform fitness prices
  • reform fitness queenstown
  • reform fitness rototuna
  • reform fitness silverdale
  • reform fitness takapuna
  • reform fitness victoria park
  • reform fitness wanaka
  • reform fitness wellington
  • reform hamilton
  • reform hobsonville
  • reform karaka
  • reform mt maunganui
  • reform mt wellington
  • reform new plymouth
  • reform newmarket
  • reform onehunga
  • reform ormiston
  • reform papamoa
  • reform parnell
  • reform petone
  • reform pilates
  • reform pilates cambridge
  • reform pilates prices
  • reform prebbleton
  • reform queenstown
  • reform rolleston
  • reform rotorua
  • reform rototuna
  • reform silverdale
  • reform takapuna
  • reform taupo
  • reform victoria park
  • reform wanaka
  • reform wellington
  • reformfitness

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How the Brand Demand Index is measured

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