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Boutique fitness studios in New Zealand:Which brands are most popular in search?

In August 2026, Body Fit Training was the most searched among boutique fitness studios in New Zealand, with an estimated 4K branded searches and 44.2% estimated Share of Search within this set.

Share of Search, August 2026
  1. Body Fit Training44.2%
  2. F45 Training42.8%
  3. KX Pilates7.3%
  4. Orangetheory Fitness4.8%
  5. Club Pilates0.89%

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Share of SearchLeaderboard

Compare the boutique fitness and pilates chains New Zealanders train at. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among boutique fitness studios in New Zealand, by month

Share of Search by month for Body Fit Training, F45 Training, KX Pilates, Orangetheory Fitness. The figures are in the table below the chart.

View monthly share of search table
MonthBody Fit TrainingF45 TrainingKX PilatesOrangetheory FitnessClub Pilates
Oct 202539.2%49%6.5%4.6%0.59%
Nov 202541.5%47.3%5.6%4.6%0.92%
Dec 202540.6%48.7%4.8%5.3%0.62%
Jan 202642.1%46.8%5.5%5%0.67%
Feb 202637.1%51.7%5.8%4.7%0.68%
Mar 202642.8%45.9%5.5%4.6%1.1%
Apr 202639.1%46.5%8.6%5%0.8%
May 202640.4%42.3%11.8%4.9%0.69%
Jun 202641.2%46%7.8%4.2%0.85%
Jul 202637.1%49.1%7.7%5.1%0.92%
Aug 202644.2%42.8%7.3%4.8%0.89%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Body Fit Training

    44.2%

    moved from 2nd to 1st · 4K estimated branded searches · +23.4% vs prior month · +7.1 points

  2. 2.F45 Training

    42.8%

    moved from 1st to 2nd · 3.8K estimated branded searches · -9.9% vs prior month · -6.3 points

  3. 3.KX Pilates

    7.3%

    held 3rd · 650 estimated branded searches · -3% vs prior month · -0.5 points

  4. 4.Orangetheory Fitness

    4.8%

    held 4th · 430 estimated branded searches · -2.3% vs prior month · -0.3 points

  5. 5.Club Pilates

    0.89%

    held 5th · 80 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among boutique fitness studios in New Zealand?

In August 2026, Body Fit Training was the most searched among boutique fitness studios in New Zealand, with an estimated 4K branded searches and 44.2% estimated Share of Search within this set. F45 Training is in 2nd place, 1.5 percentage points behind at 42.8% Share of Search.

New Zealand boutique fitness studios, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Body Fit Training39.2% → 44.2%44.2%Aug 202637.1%Jul 20262nd → 1st
F45 Training49% → 42.8%51.7%Feb 202642.3%May 20261st → 2nd
KX Pilates6.5% → 7.3%11.8%May 20264.8%Dec 20253rd
Orangetheory Fitness4.6% → 4.8%5.3%Dec 20254.2%Jun 20264th
Club Pilates0.59% → 0.89%1.1%Mar 20260.59%Oct 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Body Fit Training’s estimated Share of Search among boutique fitness studios in New Zealand increased from 39.2% to 44.2%.
  • Across the 11 months ending August 2026, F45 Training’s estimated Share of Search among boutique fitness studios in New Zealand decreased from 49% to 42.8%.
  • Across the 11 months ending August 2026, KX Pilates’ estimated Share of Search among boutique fitness studios in New Zealand increased from 6.5% to 7.3%.
  • Across the 11 months ending August 2026, Body Fit Training’s estimated Share of Search among boutique fitness studios in New Zealand peaked at 44.2% in August 2026 and was lowest at 37.1% in July 2026.
  • Across the 11 months ending August 2026, F45 Training’s estimated Share of Search among boutique fitness studios in New Zealand peaked at 51.7% in February 2026 and was lowest at 42.3% in May 2026.
  • Across the 11 months ending August 2026, KX Pilates’ estimated Share of Search among boutique fitness studios in New Zealand peaked at 11.8% in May 2026 and was lowest at 4.8% in December 2025.
  • Across the 11 months ending August 2026, Orangetheory Fitness’ estimated Share of Search among boutique fitness studios in New Zealand peaked at 5.3% in December 2025 and was lowest at 4.2% in June 2026.
  • Across the 11 months ending August 2026, Body Fit Training rose from 2nd to 1st among boutique fitness studios in New Zealand.
  • Across the 11 months ending August 2026, F45 Training fell from 1st to 2nd among boutique fitness studios in New Zealand.
  • Across the 11 months ending August 2026, Orangetheory Fitness and Club Pilates held steady: their estimated Share of Search among boutique fitness studios in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand boutique fitness studios in August 2026?

  1. In August 2026, Body Fit Training overtook F45 Training to take the highest estimated Share of Search among boutique fitness studios in New Zealand, at 44.2%.

  2. In August 2026, F45 Training lost estimated Share of Search among boutique fitness studios in New Zealand, from 49.1% to 42.8%.

  3. KX Pilates’ estimated Share of Search among boutique fitness studios in New Zealand has lost ground for 3 months in a row, from 11.8% to 7.3% in August 2026.

  4. Estimated monthly branded searches for Club Pilates in New Zealand rose 14.3% over 11 measured months, from 70 to 80 in August 2026.

  5. Estimated monthly branded searches for Orangetheory Fitness in New Zealand fell 21.8% over 11 measured months, from 550 to 430 in August 2026.

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