Brandwave

Reform Fitness vs Tiaki Physio + Pilates:Which is more popular?

In September 2026, Reform Fitness had more branded searches than Tiaki Physio + Pilates among Wellington Pilates studios in New Zealand. Reform Fitness had about 790 branded searches, while Tiaki Physio + Pilates had 170. Reform Fitness made up 47.6% of all Wellington Pilates studio searches we track, and Tiaki Physio + Pilates accounted for 10.2%. When we asked ChatGPT and Google AI Overviews about Wellington Pilates studios, Reform Fitness appeared in all three answers and Tiaki Physio + Pilates in two. Reform Fitness was mentioned before Tiaki Physio + Pilates in every answer.

Among Wellington Pilates studios in New Zealand in September 2026

Who do people search for more?

Reform Fitness, about 5 searches for every 1 for Tiaki Physio + Pilates

Reform Fitness 790 searchesTiaki Physio + Pilates 170 searches

Who does AI mention more?

Reform Fitness, mentioned in every answer we collected

Reform Fitness in 3 of 3Tiaki Physio + Pilates in 2 of 3

Who does AI recommend more?

Reform Fitness, named ahead of Tiaki Physio + Pilates in every answer

Reform Fitness first in 3Tiaki Physio + Pilates never first

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Top Wellington Pilates studios in ChatGPT and Google AI Overviews

In three ChatGPT questions, Reform Fitness appeared in all three answers. Tiaki Physio + Pilates was mentioned in two out of three: in two of the three ChatGPT answers. Reform Fitness was listed before Tiaki Physio + Pilates in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Reform Fitness1st
  2. Thrive Pilates2nd
  3. Soul Pilates3rd
  4. Tiaki Physio + Pilates4th
  5. Performance Pilates5th
  6. ARC Wellness–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Wellington Pilates studios

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Reform Fitness or Tiaki Physio + Pilates more popular in search?

This chart shows how often people search Google for Reform Fitness and Tiaki Physio + Pilates by name. Each line represents a brand's share of searches for all six Wellington Pilates studios we track, month by month, from searches in New Zealand.

Reform Fitness and Tiaki Physio + Pilates among Wellington Pilates studios in New Zealand, by month

Share of searches by month for Reform Fitness, Tiaki Physio + Pilates. The figures are in the table below the chart.

View monthly share of searches table
MonthReform FitnessSoul PilatesTiaki Physio + PilatesThrive PilatesARC WellnessPerformance Pilates
Oct 202559.6%1.9%13.5%14.1%5.8%5.1%
Nov 202563.9%4.8%14.3%10.2%3.4%3.4%
Dec 202564%4%13.6%11.2%4%3.2%
Jan 202665.1%4.6%11.2%9.9%5.9%3.3%
Feb 202662.1%4%16.9%8.9%5.6%2.4%
Mar 202660.6%5.5%15.8%10.3%5.5%2.4%
Apr 202653.4%21.9%9.6%7.9%5.1%2.2%
May 202643.8%30.4%10.8%7.2%5.7%2.1%
Jun 202645%30.9%11%7.3%3.7%2.1%
Jul 202645%26.7%14.4%7.8%3.9%2.2%
Aug 202646.9%24.4%13.1%6.9%5.6%3.1%
Sep 202647.6%28.9%10.2%6.6%4.2%2.4%

How has the Reform Fitness and Tiaki Physio + Pilates comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Wellington Pilates studios in September 2026?

2 changes

  1. In September 2026, Reform Fitness gained share of searches among Wellington Pilates studios in New Zealand, from 46.9% to 47.6%.

  2. In September 2026, Tiaki Physio + Pilates lost share of searches among Wellington Pilates studios in New Zealand, from 13.1% to 10.2%.

How are branded searches counted?

17 search terms

Brandwave collects information about searches that people make online using Reform Fitness’ and Tiaki Physio + Pilates’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Reform Fitness

16 branded search terms

  • reform cambridge
  • reform commercial bay
  • reform dunedin
  • reform ferrymead
  • reform fitness
  • reform fitness hobsonville
  • reform fitness karaka
  • reform fitness ormiston
  • reform fitness prebbleton
  • reform petone
  • reform pilates
  • reform queenstown
  • reform rotorua
  • reform victoria park
  • reform wanaka
  • reformfitness

Tiaki Physio + Pilates

1 branded search term

  • tiaki physio + pilates

How the Brand Demand Index is measured

Other head-to-heads among Wellington Pilates studios

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