Wellington pilates studios in New Zealand:Which brands are most popular in search?
In August 2026, Reform Fitness was the most searched among wellington pilates studios in New Zealand, with an estimated 1.9K branded searches and 60.8% estimated Share of Search within this set.
Reform Fitness60.8%
Soul Pilates31.7%
Thrive Pilates4.5%
ARC Wellness2.9%
Follow wellington pilates studios and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Share of SearchLeaderboard
Compare Wellington Pilates studios using branded searches made in Wellington. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Reform Fitness, Soul Pilates, Thrive Pilates, ARC Wellness. The figures are in the table below the chart.
View monthly share of search table
| Month | Reform Fitness | Soul Pilates | Thrive Pilates | ARC Wellness |
|---|---|---|---|---|
| Oct 2025 | 85.3% | 1.1% | 10.2% | 3.4% |
| Nov 2025 | 87.8% | 2.7% | 7.6% | 1.9% |
| Dec 2025 | 86.9% | 2.1% | 8.9% | 2.1% |
| Jan 2026 | 85.3% | 2.6% | 8.8% | 3.3% |
| Feb 2026 | 87.5% | 2.1% | 7.5% | 2.9% |
| Mar 2026 | 83.4% | 4.7% | 8.7% | 3.2% |
| Apr 2026 | 72.1% | 19.5% | 5.5% | 2.9% |
| May 2026 | 60.9% | 31% | 4.9% | 3.2% |
| Jun 2026 | 64% | 28.5% | 5.5% | 2% |
| Jul 2026 | 65% | 27.4% | 5.4% | 2.2% |
| Aug 2026 | 60.8% | 31.7% | 4.5% | 2.9% |
| Sep 2026 | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 60.8% | 1.9K | -8.7% | -4.1 points | |
| 2, held 2nd | 31.7% | 980 | +12.6% | +4.3 points | |
| 3, held 3rd | 4.5% | 140 | -17.6% | -0.8 points | |
| 4, held 4th | 2.9% | 90 | +28.6% | +0.7 points |
60.8%
held 1st · 1.9K estimated branded searches · -8.7% vs prior month · -4.1 points
31.7%
held 2nd · 980 estimated branded searches · +12.6% vs prior month · +4.3 points
4.5%
held 3rd · 140 estimated branded searches · -17.6% vs prior month · -0.8 points
2.9%
held 4th · 90 estimated branded searches · +28.6% vs prior month · +0.7 points
Compare search popularity between leading brands
- Reform Fitness vs Soul Pilates: compare search popularity
- Reform Fitness vs Thrive Pilates: compare search popularity
- Reform Fitness vs ARC Wellness: compare search popularity
- Soul Pilates vs Thrive Pilates: compare search popularity
- Soul Pilates vs ARC Wellness: compare search popularity
- Thrive Pilates vs ARC Wellness: compare search popularity
- Compare any of these brands
Which brand is most popular in search among wellington pilates studios in New Zealand?
4 brands
In August 2026, Reform Fitness was the most searched among wellington pilates studios in New Zealand, with an estimated 1.9K branded searches and 60.8% estimated Share of Search within this set. Soul Pilates is in 2nd place, 29.1 percentage points behind at 31.7% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Reform Fitness | 85.3% → 60.8% | 87.8%Nov 2025 | 60.8%Aug 2026 | 1st |
| Soul Pilates | 1.1% → 31.7% | 31.7%Aug 2026 | 1.1%Oct 2025 | 4th → 2nd |
| Thrive Pilates | 10.2% → 4.5% | 10.2%Oct 2025 | 4.5%Aug 2026 | 2nd → 3rd |
| ARC Wellness | 3.4% → 2.9% | 3.4%Oct 2025 | 1.9%Nov 2025 | 3rd → 4th |
Each finding as a sentence
- Across the 11 months ending August 2026, Reform Fitness’ estimated Share of Search among wellington pilates studios in New Zealand decreased from 85.3% to 60.8%.
- Across the 11 months ending August 2026, Soul Pilates’ estimated Share of Search among wellington pilates studios in New Zealand increased from 1.1% to 31.7%.
- Across the 11 months ending August 2026, Thrive Pilates’ estimated Share of Search among wellington pilates studios in New Zealand decreased from 10.2% to 4.5%.
- Across the 11 months ending August 2026, Reform Fitness’ estimated Share of Search among wellington pilates studios in New Zealand peaked at 87.8% in November 2025 and was lowest at 60.8% in August 2026.
- Across the 11 months ending August 2026, ARC Wellness’ estimated Share of Search among wellington pilates studios in New Zealand peaked at 3.4% in October 2025 and was lowest at 1.9% in November 2025.
- Across the 11 months ending August 2026, Soul Pilates rose from 4th to 2nd among wellington pilates studios in New Zealand.
- Across the 11 months ending August 2026, Thrive Pilates fell from 2nd to 3rd among wellington pilates studios in New Zealand.
- Across the 11 months ending August 2026, ARC Wellness fell from 3rd to 4th among wellington pilates studios in New Zealand.
How did search popularity change for New Zealand wellington pilates studios in August 2026?
4 changes
In August 2026, Soul Pilates gained estimated Share of Search among wellington pilates studios in New Zealand, from 27.4% to 31.7%.
In August 2026, ARC Wellness gained estimated Share of Search among wellington pilates studios in New Zealand, from 2.2% to 2.9%.
In August 2026, Reform Fitness lost estimated Share of Search among wellington pilates studios in New Zealand, from 65% to 60.8%.
In August 2026, Thrive Pilates lost estimated Share of Search among wellington pilates studios in New Zealand, from 5.4% to 4.5%.
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.