Soul Pilates vs Tiaki Physio + Pilates:Which is more popular?
In September 2026, Soul Pilates had more branded searches than Tiaki Physio + Pilates among Wellington Pilates studios in New Zealand. Soul Pilates had about 480 branded searches, while Tiaki Physio + Pilates had 170. Soul Pilates made up 28.9% of all Wellington Pilates studio searches we track, and Tiaki Physio + Pilates accounted for 10.2%. When we asked ChatGPT and Google AI Overviews about Wellington Pilates studios, Soul Pilates and Tiaki Physio + Pilates each appeared in two of the three answers. Soul Pilates was mentioned before Tiaki Physio + Pilates in every answer that named either.
Who do people search for more?
Soul Pilates, about 3 searches for every 1 for Tiaki Physio + Pilates
Who does AI mention more?
Both were mentioned in 2 of 3 answers.
Who does AI recommend more?
Soul Pilates, named ahead of Tiaki Physio + Pilates in 2 of 2 answers
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Top Wellington Pilates studios in ChatGPT and Google AI Overviews
In three ChatGPT questions, Soul Pilates and Tiaki Physio + Pilates were each mentioned in two out of three: in two of the three ChatGPT answers. Soul Pilates was listed before Tiaki Physio + Pilates in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Reform Fitness3 of 3Named in 3 of 3 ChatGPT answers
Thrive Pilates3 of 3Named in 3 of 3 ChatGPT answers- Performance Pilates3 of 3Named in 3 of 3 ChatGPT answers
- Soul Pilates2 of 3Named in 2 of 3 ChatGPT answers
- Tiaki Physio + Pilates2 of 3Named in 2 of 3 ChatGPT answers
ARC Wellness0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Wellington Pilates studios
3 answers
Asked ChatGPT
“Which Pilates studio should I join in Wellington, New Zealand?”
Asked ChatGPT
“What are the best Pilates studios in Wellington, New Zealand?”
Asked ChatGPT
“What's the best Pilates studio in Wellington, New Zealand for core strength?”
Searched Google, AI Overview
“pilates studios wellington”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“wellington pilates nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Soul Pilates or Tiaki Physio + Pilates more popular in search?
This chart shows how often people search Google for Soul Pilates and Tiaki Physio + Pilates by name. Each line represents a brand's share of searches for all six Wellington Pilates studios we track, month by month, from searches in New Zealand.
Share of searches by month for Soul Pilates, Tiaki Physio + Pilates. The figures are in the table below the chart.
View monthly share of searches table
| Month | Reform Fitness | Soul Pilates | Tiaki Physio + Pilates | Thrive Pilates | ARC Wellness | Performance Pilates |
|---|---|---|---|---|---|---|
| Oct 2025 | 59.6% | 1.9% | 13.5% | 14.1% | 5.8% | 5.1% |
| Nov 2025 | 63.9% | 4.8% | 14.3% | 10.2% | 3.4% | 3.4% |
| Dec 2025 | 64% | 4% | 13.6% | 11.2% | 4% | 3.2% |
| Jan 2026 | 65.1% | 4.6% | 11.2% | 9.9% | 5.9% | 3.3% |
| Feb 2026 | 62.1% | 4% | 16.9% | 8.9% | 5.6% | 2.4% |
| Mar 2026 | 60.6% | 5.5% | 15.8% | 10.3% | 5.5% | 2.4% |
| Apr 2026 | 53.4% | 21.9% | 9.6% | 7.9% | 5.1% | 2.2% |
| May 2026 | 43.8% | 30.4% | 10.8% | 7.2% | 5.7% | 2.1% |
| Jun 2026 | 45% | 30.9% | 11% | 7.3% | 3.7% | 2.1% |
| Jul 2026 | 45% | 26.7% | 14.4% | 7.8% | 3.9% | 2.2% |
| Aug 2026 | 46.9% | 24.4% | 13.1% | 6.9% | 5.6% | 3.1% |
| Sep 2026 | 47.6% | 28.9% | 10.2% | 6.6% | 4.2% | 2.4% |
How has the Soul Pilates and Tiaki Physio + Pilates comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Soul Pilates took it in April 2026.
- Across the 12 months ending September 2026, Soul Pilates’ share of searches among Wellington Pilates studios in New Zealand moved from 1.9% to 28.9%, and its estimated monthly branded searches moved from 30 to 480.
- Across the 12 months ending September 2026, Tiaki Physio + Pilates’ share of searches among Wellington Pilates studios in New Zealand moved from 13.5% to 10.2%, and its estimated monthly branded searches moved from 210 to 170.
How did search popularity change for New Zealand Wellington Pilates studios in September 2026?
2 changes
In September 2026, Soul Pilates gained share of searches among Wellington Pilates studios in New Zealand, from 24.4% to 28.9%.
In September 2026, Tiaki Physio + Pilates lost share of searches among Wellington Pilates studios in New Zealand, from 13.1% to 10.2%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Soul Pilates’ and Tiaki Physio + Pilates’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Soul Pilates
2 branded search terms
- soul pilates
- soulpilates
Tiaki Physio + Pilates
1 branded search term
- tiaki physio + pilates
Other head-to-heads among Wellington Pilates studios
- Reform Fitness vs Soul Pilates: compare popularity
- Reform Fitness vs Tiaki Physio + Pilates: compare popularity
- Reform Fitness vs Thrive Pilates: compare popularity
- Reform Fitness vs ARC Wellness: compare popularity
- Soul Pilates vs Thrive Pilates: compare popularity
- Soul Pilates vs ARC Wellness: compare popularity
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.